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2011 Uppsatser om The history of advertising - Sida 49 av 135
Förändringar inom kunskapsorganisation vid ett museibibliotek: Etnografiska museets bibliotek i Stockholm
ganization of knowledge at a museum library: Library of the Museum of Ethnography in Stockholm in the 20th and the early 21st century [65][pdf.gif] The purpose of this masters thesis is to investigate the organization of knowledge at the Library of the Museum of Ethnography in Stockholm during the 20th and the early 21st century. The investigation is focusing on the development of the organization of knowledge, of the catalogues, of the classification system and of the information retrieval. The thesis examines the factors which force the development of the activity at the library and of the organization of knowledge. The study uses a qualitative approach which is based on investigations of different types of catalogues, of the electronic database, of the classification system, of the subject indexing and on interviews. A describing analysis is used.
Historieundervisning och digital teknik : Hur historielärare arbetar med digital teknik, historiemedvetande och historisk empati inom undervisningen under 2011.
This essay takes its starting point in the research on digital technology and theories on learning to apply the research on history teaching. The theories on learning from Illeris and Selander are used to find out how the digital technology should be used in upper secondary school, since there is no extensive research on how the new technology should be used in upper secondary school. From that point the essay?s primary goal is to investigate how teachers use digital technology, if they choose a particular study field while working with the technology. Furthermore it investigates whether or not the technology is an appropriate mode of operation when developing abilities such as historical consciousness and historical empathy.
Annonsering i Ubiquitous media-miljöer - från konsumentens perspektiv
Konceptet med ubiquitous-miljöer går ut på att information ska vara tillgängligt när som helst, var som helst. Den här uppsatsen behandlade annonser i denna miljö och hade perspektivet utifrån konsumenten. Målet med uppsatsen var att ta reda på hur konsumenter upplever annonsering i dessa miljöer och hur de förhåller sig till integritetsfrågor samt vilka faktorer som är viktiga för att de ska uppskatta en annons. För att ta reda på detta användes ett ramverk om annonsering i ubiquitous-miljöer baserat på en artikel av Ranganathan och Campbell (2002). För att samla in data användes en onlineenkät som publicerades på Hallandspostens webbsida.
Fr. Alexander Schmemann och Kyrkan som mysterion
What is the Church? This question has been asked in many times and places. In Sweden, it seems asif there's a general identity crisis among the churches. It seems like many churches don't know whythey exist, or at least they have a very vague understanding of the full meaning of the Church.Some 50 years ago, we had a new encounter in Sweden. Immigrants from Orthodoxcountries came to live here, and they brought their church and tradition with them.
Runstenar i kyrkomiljö, en länk mellan hednisk tradition och kristen tro? : En studie av senvikingatida runstenar anknutna till kyrkor i Jönköpings län.
The connection between rune stones and churches is a known phenomenon. Unfortunately, very little is known about the previous function of the church sites, and consequently very little is known about what the connection between rune stones and churches means. The purpose of this study is to examine the rune stones connected to churches in the administrative province of Jönköping, in an effort to ascertain their purpose, symbolism and function. The aim is to find out if the rune stones connected to churches were primarily or secondarily placed on the site where the church was later built, and why some rune stones were built into the churches. Further, the inscriptions and iconography of rune stones have been analysed, and also their relation to their immediate surroundings.
Skatteverkets ställningstagande om kortare avbrott : Rättskällevärdet i förhållande till legalitetspricipen och förutsebarhetens påverkan
Individuals considered as tax residents in Sweden may if they are working abroad for six months alternatively one year be granted a tax exemption concerning the income originating from the work abroad. Short intermissions (kortare avbrott) are permitted without impact on the tax exemption, however this requires that the intermission is not placed in the beginning or in the end and that the stay in Sweden does not exceed 72 days a year. A time limit regarding intermissions in a third country is however not regulated. There-fore the Swedish tax agency (Skatteverket) has published a non binding standpoint which regulates the entire intermission allowed to a maximum of 96 days a year whereof 72 days may be spent in Sweden. The definition is more extensive than earlier and uncer-tainty occurs as to whether the extension contradicts the principle of legality.The purpose of the thesis is to investigate the value of the Swedish tax agency?s stand-point concerning short intermissions.
Gerillareklam - Från scratch till renodlad gerillakampanj. En kvalitativ studie om gerillareklamens kommunikationsprocess
TITEL: Gerillareklam ? Från scratch till renodlad gerillakampanjFÖRFATTARINNA: Jessica GustavssonKURS: Examensarbete i Medie- och kommunikationsvetenskap,Institutionen för journalistik och masskommunikation vid Göteborgs universitet.TERMIN: Vårterminen 2009HANDLEDARE: Jan StridSIDANTAL: 56 sidor exklusive bilagorSYFTE: Syftet är att undersöka hur Miami arbetar med kommunikation och kommunikationskanal samt målgrupp vid framtagandet av en gerillakampanj.METOD & MATERIAL:RESULTAT: Vid framtagandet av en gerillakampanj gör Miami först en målgruppsanalys. Utifrån den information sommålgruppsanalysen bistår med anpassar Miamikommunikation samt kommunikationskanal eftermålgruppen. Målet med detta arbetssätt är att leverera nya, kreativa och målgruppsanpassade kommunikationslösningar för sina gerillakampanjer. Studiens resultat visaräven att gerillareklamens kommunikationsformer är mer okonventionella i jämförelse med traditionella reklamformer..
Landsbyggdens egnahem i Malmöhus Län 1905-1040. En studie av markförsäljningen till fastigheter som beviljades egnahemslån
During the period 1905 to 1940 it was possible to get a loan from the state to buy land and build a small farm or a house in rural areas. This loan act and its effects have been studied earlier in different ways, but never as a total study for a geographic region. The region Malmöhus Län has been chosen. The purpose of this paper is to study in which parts of the area loans were taken and who sold the land that was used for these purposes. Earlier studies have looked at a larger geographical area for some specific years.
Försvarad eller försvagad demokrati? : En intervjustudie om hur globaliseringen har påverkat demokratin i Kenya.
The main purpose of the examination research project is to analyze and describe how democracy and globalization is understood when they are integrated in the developing country of Kenya. This has been reflected by interviewing Kenyan teachers in history and government, to receive their view on globalization and its affects on democracy. Another purpose is to discuss this in didactic terms as a way to see how it can be practically used for upper-secondary schoolteachers in the subjects of civics and social studies. The procedure of the project and the method of use are interviews that have been analyzed in all with theoretical perspectives. My queries to be answered for the research are:1.
Döden i grytan. Östskånsk företagshistoria under 1900-talet i konserveringsbranschen.
?Death in the pot.?
The Fruit and Vegetable Preserving industry in East Scania during the 20th century
A Company History.
At the end of the twentieth century, only one of the six companies previously active in the Fruit and Vegetable Preserving Industry in East Scania survived as an independent company: Kiviks Musterier AB. Actual production remains at two sites only. The aim of this study is to determine the reasons for this development. The companies included in the investigation are AB Bjäre industrier, Gustaf Bong AB, Kiviks Musterier AB, AB Ruuthsbo konservindustrier, Th.
Förnuft till döds? Debatten om Georg Henrik von Wrights bok: Vetenskapen och förnuftet
This paper relates a debate on a book Vetenskapen och förnuftet (1986) written by the Scandinavian philosopher Georg Henrik von Wright (1916 - 2003). The book brings up fate of mankind, raising the question if human rational thinking and scientific achievements are threatening our very existence on earth. Shortly after the book was published, it was intensively debated in a leading Swedish newspaper Svenska Dagbladet. Some 20 leading politicians and scientists contributed with their criticism during spring 1987. The paper highlights this debate by writing reception history, describing how the book with its serious message was received by leading scientists of the time.
GORDON, COLTRANE, BRECKER OCH JAG
This is a study about the sound of four saxophonists. The purpose is to define and analyze the sound of three famous saxophonists, each from different epochs in jazz history, and compare them with my own sound. I will try to find out how the three saxophonists have inspired me, and also try to find out if it is possible to hear the three influences in my own sound..
Varumärkesbyggande inom småföretag: en fallstudie om hur småföretag skapar värde genom sitt företagsnamn
This thesis intended to examine how small enterprises within the retail industry work with brand building of their corporate name. More specifically it intended to examine how they do to choose corporate name and corporate logotype, and how they work to create a desired corporate image. A case-study was performed with three case-companies from different industries. The method was deductive as the empirics were brought in with starting-point in the theoretical frame of reference. The study showed that there are differences in the way small enterprises within the retail industry work with the brand-building of their corporate name.
Kulturarv för evigheten? Studie av kyrkans utveckling och framtid med exemplet Skallsjö kyrka
The aim of this study is to describe and analyze the history and the current situation of the Church of Sweden. The renovation of Skalljö church in Lerum municipality has been used as an example to enlighten the common changes in the church buildings. The long history of the Church of Sweden as the state church has resulted in the fact that it carries a remarkable part of the Swedish cultural heritage. The reason why the Heritage Conservation Act (1988:950) was altered in January 2000 was due to the change of relations between the State and the Church of Sweden. According to the Act, all church sites owned or managed by the Church of Sweden shall be maintained in such a way that their cultural historic value is not diminished and their appearance and character are not violated.Sweden is today considered to be a secularised country where religion is an individuals? private matter.
Disputing the Economic Man - a quantitative study on whether investor decision-making can be distorted by altering the presentation of an Exchange Traded Fund
During recent years, financial innovation has given rise to numerous structured investment opportunities aimed towards the general public. These have enabled private investors to engage in high-risk investments offering as much as 400 per cent leverage while oftentimes not fully having grasped the risk involved. The issuers of these securities have been criticized for using advertising of a too aggressive and misleading nature.By presenting 819 potential investors with two different investment opportunities yielding the same return over a six day period, we have aimed to assess whether the inclination of being affected by judegmental heuristics varies with factors such as knowledge, overall attitude towards the asset class, risk appetite and experience from previous investments.We have observed that investors' perception of the attractiveness of an investment can be distorted by altering the information presented to the investor. However, our findings show that this tendency decreases with an increased level of knowledge, experience and risk appetite..