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2011 Uppsatser om The history of advertising - Sida 22 av 135
"Tears are not a Momans Only Weapon" : En historiebruksanalys av HBOs tv-serie Game of Thrones
The middle ages is a time in our history that is often used as a frame when portraying fantasy on tv. HBOs immensely popular series Game of Thrones could easily be counted as one of these. But to what extent does the creators of the series approach the history of our world while creating their own? The aim of this essay is to analyse a number of characters from the tv- series out of gender- and their place in the social structure and then compare the findings with the image of the middle ages that is given in academic research. By analysing the two released seasons of Game of Thrones the study has shown that there are many similarities between the fictional world and the actual world but that it also differs through choices made by the creators of the series. .
Ny Falkenberg ? En skenföreteelse? : Om Falkenbergs svaga urbaniseringsprocess och dess roll som stad i Hallands medeltid
This essay deals with the weak and unstable urbanization process of the town Falkenberg. The aim has been to explore how a new town could be established just a kilometre away from the town (Old) Falkenberg and what kind of meaning the town had in relationship to the towns Halmstad and Varberg. This was made through the study of the political situation in Denmark and Sweden during the 15th century and through a comparison of the town churches. The archaeological material of Falkenberg is very small and thus I had to trust the available historical literature about the town.Not much of the oldest history of the town is known, but a conflict between the landed aristocratic family Thott and the king Kristian I in Denmark has been interpreted as a reason to the establishing of the town. In conclusion the survey showed that the king probably established New Falkenberg in purpose to limit the trading possibilities of Thott and to, at the same time, increase his own power in the district.
Machal : berättelserna om fyra svenska frivilliga (machalniks) som deltog i Israels självständighetskrig 1948-49
Uppsatsen fokuserar sig dels på fyra svenska frivilliga (s.k. machalniks) som deltog under Israels självständighetskrig 1948-49, dels på hur Machal (organisationen som samordnade dessa frivilligas insatser) ser på organisationens och dess medlemmars insatser under kriget.Uppsatsens teori och arbetsmetod utgår dels från muntlig historia, dels från historiemedvetande och historiebruk..
Livsstilar kommer och går, men valen består?
ABSTRACTTitle: ?Lifestyles come and go but your choices remain?? (?Livsstilar kommer och går, men valen består...?)Number of Pages: 42 (45 including enclosures)Author: Jenny RydqvistTutor: Göran SvenssonCourse: Media- and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how young adults between 19-25 years are influenced by commercials.Key Questions: How are students in Uppsala influenced by commercials? Do the commercials influence the consumptionbehaviour? Do the commercials influence the lifestyle? Do the influences of the commercial construct the individual lifestyle? In which extent is it social related?Material/Method: Together with literature studies, a qualitative method has been used with 5 interviews with young adults in the age of 19-25 in Uppsala. I have compared these five interviews with earlier results and research.Main Results: I have found out that these young adults don?t want to admit being influenced by commercials even if they know they are. These young adults have also formed consumptionbehaviour after the commercials, which they show in for example their way of shopping and their way of acting afterwards.
Främlingsfientlighet i tidigmoderntid : en studie i Olaus Petris "En Swensk Cröneka"
Syftet med denna uppsats blir att ta reda på hur reformatorn Olaus Petri uttryckte sin främlingsfientlighet och mot vem eller vilka den riktades. Med främlingsfientlighet menas i denna uppsats inte bara rädsla för utlänningar utan också rädsla för det som var annorlunda trots att det betecknades som svenskt. Reformationen var inte bara en religiös och andlig företeelse. Den gjorde också anspråk på att vilja styra hur människor skulle tänka och agera i det dagliga livet. Ändamålet med denna uppsats blir förutom det ovan nämnda att ta reda på vad som föranledde Olaus Petris främlingsfientlighet.
Finlands ekonomi i förändring, 1980 - 95 : en behandling av den finska ekonomiska politiken och förändringen av exporten
This present study is a result of a research that I made . My purpose is to find out how the debate about inclusion looked like back in the history. My research was about the view we had absolut inclusion in the history, I also made some interviewes among teachers and students in the schools of today. I wanted to se their views about inclusion today and I wanted to know their opinions about inclusion. Did the students and the teachers have prejudice against other students with functional disabilities as Down syndrom and blindness? What was their thoughts about inclusion of students with differents functional disabilities?One more task I had with this study I made was to raise another debate about inclusion .! Keywords: Inclusion and funtional disabilities.
Nuets förflutna
Syftet med den här uppsatsen var att utforma ett kursupplägg till A-kursen i historia på
gymnasiet som utgår från perioden 1900-2009. Vi ville undersöka om man genom ett sådant
upplägg kunde uppnå kursmålen och samtidigt skapa ett bra underlag för att fördjupa
historiemedvetandet hos eleven. Historiemedvetande och genealogi var två centrala teoretiska
begrepp i utformandet och utvärderingen av upplägget. I kursupplägget arbetar vi oss framåt
genetiskt från år 1900 och gör genealogiska kopplingar till den tidigare historien. Perioden
1900-2009 delades in i 10 arbetsområden, där viktiga händelser och skeenden behandlades,
och utifrån vilka genealogiska kopplingar gjordes.
Heraldik i Svenska kyrkan : timbrering av det tredelade ämbetets vapen
Uppsatsen behandlar frågan om hur ämbetsbärare inom Svenska kyrkan använder timbreringar i deras heraldiska vapen. Detta bruk jämförs sedan med bruket Church of England samt Romersk katolska kyrkan, vilka har en reglerad heraldik, i motsats till Sverige, och Svenska kyrkan.I uppsatsen lämnas även förslag till timbreringar för Svenska kyrkan..
Vattnets väg genom en romersk stad. -Från vattenkastellet till mottagaren.
The purpose of this paper is to make an analysis of the urban Roman water system. I have chosen to work with the system as a general field, not as a case study of a single town. In my opinion such a study would not give a proper and fair view of the subject. Therefore, this paper will discuss the different parts of the system, each one for itself and name examples wherever possible, to give a wide survey of the reality of the Roman water supply system. The aim is to give the reader a clear picture of different solutions used in the time of the early Roman Empire and a good understanding of the subject..
Googles varumärkespolicy : En föränddring av varumärkets värde?
During September 2010, Google decided to change their trade mark policy to allow keywords which is equal to an already own trademark to be offered to all who intend to link the word to their ad. They offered a service for this called Adwords. The update followed since The Court Of Justice (CoJ) stated that Google does not commit trade mark infringement by doing this. The question to answer is whether the proprietors of trademarks can do something to stop them from being used by competitors as keywords in Adwords. CoJ has stated that the advertisers are infringing the exclusive right of a trademark if the used keyword is identical to the trademark, the commercial focuses on products that is identical to the products which are registered on the trademark and if the commercial makes it difficult or impossible to an average internet user to decide whether the products originate from the proprietor, a company which has a financial connection to the proprietor or a third party.
Att rekonstruera julens budskap -En kvalitativ studie av hur kommersiella företag och hjälporganisationer använder sig av föreställningar om julen i reklamfilm.
The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.
Närståendes upplevelser av avlösning som stöd, vid demenssjukdom
The aim of this thesis is to expand the understanding of 16th century Flemish art by approaching paintings by artists Pieter Aertsen (1508-1575), Joachim Beuckelaer (1533-1574) and Pieter Bruegel (c. 1525-1569) from a different perspective. This is done by extending the discourse of art history, into a discourse of literary history and primarily 16th century novels by authors such as François Rabelais and Miguel de Cervantes. The paintings are studied in relation to these 16th century novels, by comparison and as a testament of this specific time period. A widening contextualization is also constructed in which a connection to the expression of the carnivals ambivalent form, as well as the notion of lower classes is explored.
Ordnings- och förteckningsarbete : Målaremästare C. E. Lindgrens stiftelses arkiv
The aim of this thesis is to expand the understanding of 16th century Flemish art by approaching paintings by artists Pieter Aertsen (1508-1575), Joachim Beuckelaer (1533-1574) and Pieter Bruegel (c. 1525-1569) from a different perspective. This is done by extending the discourse of art history, into a discourse of literary history and primarily 16th century novels by authors such as François Rabelais and Miguel de Cervantes. The paintings are studied in relation to these 16th century novels, by comparison and as a testament of this specific time period. A widening contextualization is also constructed in which a connection to the expression of the carnivals ambivalent form, as well as the notion of lower classes is explored.
Historien om samerna : Föreställningen om samerna och samernas historia i svenska läroböcker
The Sami people are a national minority in Sweden, but are also considered as native citizens of Sweden, Norway, Finland and Russia. The world has however a very limited knowledge about the Sami?s and their cultural background.The aim of this proposal is to examine six different history schoolbooks which depict the Sami people in Sweden. In addition, one of the key elements of this proposal is to understand how the selected literature represents the Sami people.Lastly, the proposal also seeks to review if the literature in the schoolbooks represents the elementary curriculum goals (Lpo94).The selected method was to do a text analysis of the literature and to illustrate that is presented in the reviewed schoolbooks. The text analysis is completed with an analysis of the illustrations and pictures that are presented in the selected schoolbooks.The key findings were that the review in majority of schoolbooks has stereotypical descriptions of the Sami people. The Sami people are generally depicted with the hut and the reindeer management in majority of the reviewed schoolbooks.The research about the Sami people is inappreciable in majority of the reviewed literature. In addition, the Sami people are often presented in connection with ?other? history, such as the silver ore in the mines or the territory dispute with settlers from the south of Sweden.
Reklamfilm av nyskapande och kreativ karaktär
This paper consists of a comprehensive look at the advertising industry as a whole and communication mould various guises in the context of technology development. It also describes a production in the form of a commercial for a network of ten companies called The Lodge. The result is discussed based on questions on the subject communications and marketing. The discussions of this work will then be transferred to a proposal for further research..