Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.

The study explores different aspects of how a social organization is created and maintained in the space between the institution and the individual. Based on fieldwork, participant observation and individual interviews in the housing estate of Hageby, Norrköping, this ethnographic study examines how and why the organization ?Ditt Nya Hageby? was created, as well as the unanimity between the purpose of the organization and the engagement of the members. Two projects within the organization are especially examined, along with the roles of the two members behind them. The study presents three perspectives from which ?Ditt Nya Hageby? can be viewed.

As the 2010 Swedish election was closing in, there was a discussion about how the media represented the different party leaders in a differential and unfair manner. This study aims to identify if there were any differences in how four of these party leaders, Lars Ohly, Maud Olofsson, Fredrik Reinfeldt and Mona Sahlin were treated in four individual questioning sessions on Swedish television. Utilizing conversation analysis the study focuses on identifying differences in the usage of interruptions between the four different sessions. The study also analyzes the aggressiveness of the journalists? questioning and how they designed their questions in the four different sessions.

The postindustrial market increasingly demands service infused products to add more value to the customer in order to be competitive. Much research regarding digitalized services indicates that companies have to be innovative in order to compete on the market. However, companies within different industries face different challenges with digital service development. This study has been conducted because there are little known about the opportunities and the challenges different industries faces with a globalized market. Our research question is what the challenges are and what opportunities does strategic digital service development entails for companies.

In conjunction with an overview of the organizational structure of the municipality of Arvika the Balanced Scorecard was introduced as a management model. After the Balanced Scorecard has been in use over a period of years the conception of it varies throughout the organization.The purpose of this study is identifying which factors are facilitating and which factors are obstructing when implementing the Balanced Scorecard in the municipality of Arvika. This is a case study of the staff organization of the municipality of Arvika. The study is explanatory as our objective is to describe why the current situation appears as it does today. A qualitative method has been applied during this study.

Human - Technology - Organization (HTO) is a well-established, general unifying concept in the Swedish Accident Investigation Authority (SHK) that represents an approach, knowledge and use of various tools regarding interactions between people, technology and organizational factors. The HTO-perspective is well described in literature but there are few studies on how SHKs staff experiences working according to this method in their investigations. The aim of this study was therefore to describe their HTO-perspective, examine how it is used in the investigations at SHK and describe the investigators experience of working with the HTO-perspective as well as the method's usefulness compared to old methods in accident investigations. A literature study has been conducted in the areas of HTO, Theory of planned behavior (TPB) and safety culture. TPB and safety culture are described in this paper since they highlight the different aspects of a HTO-perspective.

A good flow of information in organizations is one of the key aspects of how we define a well-functioning organization. The information flow could be internal as well as external between actors within as well as outside of the organization. In a logistics organization this flow of information is equally important as in any other kind of organization. In this paper we have explored information flows in logistics organizations by applying, boundary spanning and the mobile-stationary divide perspective. In boundary spanning the main goal is to erase or relocate some of the boundaries within an organization, in our case to make the flow of information internally as well as externally better.

The present study deals with task-oriented conversations between a person with hearing loss and a relative or friend. The purpose was to investigate how the participants in the task-oriented context co-construct understanding, and to focus on different kind of repair strategies that the participants may use to make the hearing loss relevant in the conversation. The method used was Conversation Analysis (CA). The material consisted of eight videotaped task-oriented conversations between a person with hearing loss and their significant other. Altogether eight persons participated in the study ? four of them had a hearing loss and the other four had normal hearing.

This master thesis is a study of the Swedish Lending Centre for immigrant literature (ILC), which opened in 1991. The purpose of the thesis is to examine problems and possibilities in the organization of ILC, which has a number of powerful stakeholders. In this study focus has been on the development of the organization, and especially on the planning of the conversion of the non-public Lending Centre to a library open to public (to be called the International Library in Stockholm) that will be inaugurated in May 2000. ILC is governmentally financed, but incorporated in the organization of the public library in Stockholm. Other stakeholders, except the Swedish Government and Stockholm City, are the County of Stockholm, the staff of ILC, and the public libraries that use the Centre's long-distance-lending facilities.

Since 1820 there has been a continuous discussion about the contents of history courses and the current debate considering this school subject is no exception; it is as vital as ever. Both in educational policy and public debate the role of history as a school subject has been brought up for discussion.In this study the writer has chosen to study the politically independent interest organization HLF. The organization is a non profit association, which works for the consolidation of history in Swedish schools.The purpose of this study is to investigate how the organization HLF has received and met the ongoing debate on this issue. The writer has chosen to examine the strategies the organization has used in order to influence this school subject and if they have succeeded in doing this.To carry out this study the writer has made use of HLF´s annuals as well as Aktuellt om historia, which is a publication that the organization issues three or four times a year. The conclusion of this study is that HLF has little influence when it comes to the formulation of the education of history.

The purpose of this study is to explore and understand the social and structural dynamics of an organization working with questions regarding development. The organization in question is Vi-agroforestry, a Swedish based NGO that works around the lake Victoria basin and the focus will be on their office in Rwanda. I have used a qualitative approach and conducted participatory observation as well as semi-structured interviews to gather data. I have emanated from the individuals in the organization by using a theory of microsociological organisationperspecive to understand how the employees create and is created by the existing social structures. (Blomberg, 2003) Even though the office in Rwanda only is a relatively small part of Vi-agroforestry?s operations it is still highly individual and independent from the rest of the organization.

The aim of the study is to investigate what pupils in grade 1 think about reading aloud, reading alone, the selection of books, and the significance of reading. A subsidiary aimwas to examine the relation between the pupils? experiences of reading in the home andtheir ability to discuss a text they have read. A sidetrack in the study aimed to see whether the pupils? experiences of reading in the home affected their outlook on readingin general.

The ambition of this essay is to examine if groups on Facebook are examples of ?slacktivism? and discuss which qualifications these groups have in order to provide a democratic conversation. The results will be discussed relative to democratic participant, information overload, interactivity and previous research. By nethnographically observing three groups and analyzing selected posts and comments with the critical discourse analysis one can see that slacktivism spreads easily by people liking and sharing posts from the groups to their friends. The particular groups that has been analyzed in this essay are committed to save Swedish traditions that they believe is threatened.

The purpose has been to, by the means of literature studies and conversation, give landscape architects, teachers or other interested people an increased understanding of school gardens as a phenomenon. One episode in the essay describes school garden?s historical background and how its ideology has changed as the society has developed. A conversation with a spokesperson for Södermalmsskolan in Stockholm, depict how a communal public school handles the management of a school garden today. I have also wanted to present the conditions that society and the schools organisation has put on the management of the garden on this particular school. In the year of 2007 Södermalmsskolan got the opportunity to found its school garden thanks to the environmental campaigns that were realized by the city of Stockholm.

This thesis examines if commercial-of-the-shelf (COTS) systems meet the needs in different types of organizations. This was investigated through a case study of a COTS system. The system is built for contact centers and used in different types of organizations. Contextual inquiries with users from six different organizations were held together with interviews with stakeholders of the system. This gave an understanding for how the system is used and the needs to be met in the different organizations were recognized.