In what way do pictures allow for freedom of interpretation and thoughts rather thanunderstanding reality in a high paced medium? Children today are exposed more thanever to images trough various media. Children?s culture in the digital world has, troughgames and apps, become more cross-generational than literature. Unfortunately, there aremany digital books that loose the story, as the creator gets lost in technology and/or ineducation and morals.

Studies have shown that library employees often choose not to use readers? advisory tools but to instead rely entirely on their own experience, often doing the library user a disservice. However, very few have looked at why this is so. This thesis looks at to what extent thirty individual employees in thirty Swedish public libraries use readers advisory tools when helping a patron find a good book, with the major focus on what motivates them to use these tools and why some choose not to use them. It was found that readers? advisory tools where not used with any consistency and that many things influence the library employees? use of these tools.

The aim of this Master?s thesis is to investigate if the library can be a real partner for researchers in managing and dealing with their research information. In this study, six researchers have been interviewed about their problems with information management. This study uses the method Critical Incident Technique for the interviews with the researchers. This method focuses mainly on problems and what happens around those problems.

: This bachelor thesis explores library students? attitudes towards marketing in libraries. The aim is to find out if they are interested in working whit marketing questions in their future workplaces. To perform the study the author used a questionnaire survey and 48 students completed the survey. The answers where converted into present form and 10 charts were created to show the result.

This thesis has been done in collaboration with Höganäs Digital Metal. Höganäs Digital Metalwork with 3D printing of metal and need giveaway components that they can give tocustomers to show their development process.By making a parametric CAD model can we generate about 200 different designs of a?Höganäs brännvinskrus? in miniature. You can choose between different items that shouldbe in it and a variety of perforations to look into it..

The explosion of new digital media puts pressure for developments within copyright law both in Sweden and internationally. These developments are taking place on two different international areas: (1) WIPO which is a part of the UN family and (2) the EU where a new directive on copyright law is being prepared and probably implemented during 2001. The aim of this thesis is twofold: (1) to study which considerations libraries must make when handling the new digital media both under today's copyright laws and under those which are being developed internationally. (2) What will be the consequences, for Swedish libraries, if the new EU-directive on copyright law is implemented in Sweden? By analysing current copyright laws, international treaties and the proposal for a new EU-directive as well as the national debate the thesis brings attention to a number of central issues for libraries.

The aim of this Master´s thesis is to examine how public library managers reflect on readers´ advisory and promotion of adult literature, and how they view and discuss the governmental proposition Läsa för livet (prop. 2013/14:3). Questions posed in this study are: What matters do public library managers think fiction have on adults? How do public library managers reflect on promotion of adult literature? What are public library managers´ views on the governmental proposition Läsa för livet and how it will affect the public library?The theoretical starting-points used in this study are views on literature by Magnus Persson and Gitte Balling, and views on literature promotion by Rasmus Grøn. Method chosen was semi-structured interviews with six library managers in public libraries.

Digital artefacts such as smartphones have become an intricate part of our daily lives both private and professionally. They have evolved from doing simple tasks to become a form of expression, as well as acting as a gateway to the digital world of connections. We rely on various technology such as Wi-Fi networks to connect with others. They in turn have become more available and today, many establishments offer free network to their customers. With these developments comes different kind of risks for the user.

Purpose/Aim: Our purpose with this study is to examen the differences in communication between digital immigrants and digital natives, how the digitization has changed our way to communicate in an interpersonal matter.Main Results: Through our study we have concluded that barriers do exist between students (natives) and teachers (immigrants), but not to the extent we first predicted. The digitization has resulted in a change in the way we communicate and our relation to each other. But in a purely communicative matter, the digitization hasn?t made it harder for natives and immigrants to understand each other, but it has contributed to new vocabulary and the use of the language. New codes has been developed, but thanks to the younger generations ability to adapt to change - this linguistic difference it is not a problem for the understanding of the code used by the immigrants.

The purpose of this thesis is to investigate the function of the museum library. The methodused consisted partly of literary studies, and partly of field investigations, conducted mainlyin the form of interviews.Two different sets of field studies have been conducted. The first one is an investigation ofthe museum libraries in Goteborg. After a preliminary study, three of these have been selectedfor further investigation. These are the libraries of Göteborgs Konstmuseum, GöteborgsStadsmuseum and Röhsska museet.

Norrbottens läns landsting står inför en övergång från analog till digital mammografi. I och med att det här ämnet är så aktuellt just för norrbottens läns landsting så tyckte jag att det vore intressant att fördjupa sig i ämnet. Jag ville göra en jämförelse mellan dessa båda tekniker när det gäller stråldos, bildkvalitet och diagnostisk säkerhet. För att uppnå mitt mål har jag använt mig av litteraturstudie vetenskapliga artiklar inom det aktuella området. Då jag skulle skriva om utrustningen använde jag mig av litteratur och Internet.

This master?s thesis studies library teaching at two university libraries, Freie Universität Berlin in Germany and Södertörn University in Sweden. The aim of this paper is to study views on information literacy, how these views affect teaching practice, and how the teaching of information literacy is connected to, on the one hand, German and Swedish learning culture and, on the other, the local community of practice at the studied university libraries. The theories applied in this paper are learning culture and community of practice as developed in the works of Judith Ricken and Etienne Wenger. The methods that have been used are qualitative, semi-structured interviews that were conducted at both university libraries.It was observed that the teaching practices were highly connected to learning cultures.

This study examined gray areas within professional ethics of a public library organization and investigated the relationship between the library as an organization and the librarian as an employee when it comes to support and opportunities to make exceptions to rules and regulations. This relationship is then related to workplace issues.Data were gathered via interviews with six librarians who were placed into two focus groups. Library organization documents that contain rules and regulations (guidelines) were examined. The presumption was that conformity between librarians? experiences and actions and the organization?s guidelines will tell us something about workplace conditions.

Bakgrund: Marknadsföring är ett ständigt föränderligt område, och den tekniska utvecklingen har medfört både problem och lösningar. Digital produktplacering, vilket möjliggör infogning av produkter och varumärken i efterbearbetningen av en film- eller tv-inspelning, kan ses som en lösning på den traditionella produktplaceringens brister.Syfte: Syftet med studien är att presentera en konceptuell jämförelse mellan traditionell och digital produktplacering med fokus på att, inom ramen för det senare, beskriva, analysera och skapa en förståelse för fenomenet. Studien innefattar att en definition av digital produktplacering skapas, samtidigt som dess bransch exemplifieras och framtidstron utreds.Genomförande: Efter genomförd förstudie användes dokumentstudier, och intervjuer med fem aktörer inom produktplaceringsbranschen samt en medieforskare, för att studera fenomenet utifrån vårt valda syfte.Slutsats: Vår definition av digital produktplacering, ur marknadsföringssynpunkt, lyder: Digital infogning av produkter, eller varumärken, i tidigare inspelat medieinnehåll i syfte att påverka den avsedda målgruppen. Fenomenet anser vi komplettera traditionell produktplacering som marknadsföringsmetod och kommer därför troligen inte att ersätta densamma, utan istället verka i symbios. Däremot tycks framtiden se positiv ut för de båda fenomenens användande..

The aim of this masters thesis is to examine how the educational work of the Swedish public library was regarded in the Swedish library journal Biblioteksbladet at three different periods of the twentieth century, i.e. the thirties, the sixties and the nineties. Using a theoretical framework from the field of professionalization and a methodological framework of hermeneutics, it is shown that the educational work of the thirties can be described as having a focus on free learning whereas the educational work of the sixties can be described as having a focus on public utility. The educational work of the nineties focuses on the information seeking process of the user. It is noted that this development during the century can be understood as a shift of the cognitive authority of the public librarians.