Primad information är lättare tillgängligt i minnet och kan således lättare bli igenkänt. Förutsättningar för priming är bland annat subliminal perception, mål, tillförlitlighet, icke vaksamt och icke vanemässigt. Studiens syfte är att få bredare förståelse gällande subliminal primings påverkan. Frågeställningen var om kunder i en affär kan manipuleras, primas, till att ta en specifik kulör på plastpåse vid kassan samt om det finns någon könsskillnad vid effekten av priming. Deltagarna var 490 kunder, varav 333 män.

AbstractKent Klang: Ett omusikaliskt genombrott: Mottagandet av Elvis Presley i svensk press under rockmusikens etableringsfas 1956-1958. Uppsala Universitet: Institutionen för musikvetenskap, uppsats för 60p. 2007När Elvis Presley gjorde sitt stora genombrott i USA i mitten på 1950-talet kom han att angripas hårt i bland annat amerikansk press. Upprördheten hade sin grund i Elvis sexuellt utmanande kroppsrörelser och rhythm and blues betonade musik. De här artistiska stildragen avslöjade också Elvis influenser från den svarta kulturen i ett USA som vid tiden var präglat av rasism och segregation.

The purpose with this essay is to study how students in elementary school are placed within the subject called ?svenska som andrasspråk?, or SVA. SVA is a subject specially designed to deal with the complications that students with a different native language encounter when trying to learn Swedish.  National school documents state that a student is to be offered SVA if he or she has a different native language than Swedish and if the headmaster decides it?s ?needed?. In this work I focus on the different factors which are involved in the headmasters decision whether a student should be in a SVA-class or a normal Swedish class.

Aim: The aim of this study is to describe which messages and by which rhetorical means were communicated in political TV-advertisement in Finland and Sweden. The study also aims to analyze how the rhetorical choices were influenced by the political and social context in these countries.Material: Two TV-commercials from the latest parliamentary elections in each country were chosen. The leading left-wing and right-wing parties were chosen from each country.Theoretical perspective: This study is based on theories on political parties? vote maximization and the development of the modern electoral campaign.Methodology: The method used in this study is rhetorical analysis.Results: All commercials had similar themes and were characterized by a low level of conflict. This is related to the common Nordic context in the two countries.

I den försvarsdebatt som förts under 2013 och 2014 har det förekommit tydliga skillnader mellan den politiska och den militära nivån avseende syn på hur Försvarsmakten och de svenska luftstridskrafterna ska utvecklas.Varför finns det då denna skillnad? Eftersom det är en nu pågående process är det svårt att finna svaren då slutresultatet saknas. Istället söker denna uppsats förklaringen genom att jämföra skillnader och likheter i synsätt på luftstridskrafternas utveckling mellan den mili-tära och den politiska ledningen mellan 1948 och 1958, vilket omfattar en hel försvarsbe-slutsperiod. Analysen genomförs genom ett verktyg baserat på John Wardens 5-rings modell, applicerat på de svenska luftstridskrafterna, i syfte att identifiera mätbara variabler som se-dan jämförs utifrån den militära respektive den politiska synen.Undersökningen påvisar såväl skillnader som likheter i synsättet där skillnaderna i huvud-sak omfattar de stödjande delarna som till exempel infrastruktur som inte direkt ger militär effekt i duellsituationen vid ett militärt angrepp.Förklaringen till skillnader och likheter finns sannolikt i den maktkamp som enligt teorin na-turligt uppstår i en byråkratisk organisation som samtidigt ska vägas av mot den inre och den yttre strategin i det här fallet svensk säkerhetspolitik..

In Sweden the residential and commercial sector is a major user of energy, why the Swedish government has set a specific goal to half the energy usage in buildings by 2050, compared to 1995. The Swedish Energy Agency has therefore started the campaign ?Halvera Mera? to encourage demonstration projects that will show how to renovate in an energy efficient way, and in doing so prove that it is possible to reduce a building?s energy usage by half and still make a profit. These projects are intended to serve as good examples and give inspiration to residential owners to perform energy efficient renovations. To make sure that these projects serve their purpose, it is important to know what will inspire and what will impede a residential owner to invest in energy efficiency improvements.

Investors have been shown to be driven by emotional and psychological factors. This contradicts classical financial theories, for example the Efficient Market hypothesis which states that all investors act rationally. Behavioural Finance is an area of study which describes various psychological factors which may result in irrational investor behaviour.The primary question of the study is: which factors do operating people in the financial sector consider themselves to be influenced by? The purpose of this study is to investigate the factors which affect the process of creating forecasts or making financial decisions. The study examines in addition if there is a correlation between length of investor experience and overconfidence in forecasting accuracy and investment decision making.The study includes both quantitative and qualitative analysis.

January the 1:st 2010 Veterinary Nursing became a registred vocation in Sweden, this paper attempts to give some back-ground to this decision and tries to gauge the opinions of companies and organisations representing workers and employers in the animal health-care field on the possible effects of registration. Working Veterinary Nurses and Veterinarians have been surveyed to find out what they think the responsibilities and education of the Registred Veterinary Nurse should be..

Denna uppsats grundar sig på en kvalitativ ansats och beskriver en studie som behandlat beslutsfattande gällande IT i en organisation. Beslutsfattandet när det gäller IT påverkas av omgivning, teknologi samt uppfattningar om organisationens mål och metoder för att uppnå målen. Att uppnå målen är ingen trivial uppgift och är kantat av många problem. ITstyrning ses om en lösning på dessa problem med beslutsfattande om IT där den ska styras för att överensstämma med organisationens strategiska mål och avgöra vem som ska fatta dessa beslut. Syftet med studien var att beskriva beslutsfattandet och beslutsprocessen om IT i en organisation och våra centrala frågeställningar var hur fattar organisationen beslut om IT? och hur är beslutsfattandet om IT delegerat i organisationen? För att besvara dessa frågor utfördes en initial litteraturstudie där vi granskade teorier om organisationen och beslutsfattande i denna samt IT-styrning.

The purpose of this study is to examine how parliament executes its responsibility of oversight against the government. In Sweden, parliamentary oversight of the government rests with a standing committee of parliament known as the constitutional committee.Drawing on general principal-agent theory I construct a model in which members of the constitutional committee are seen as agents in double and conflicting agency assignments. This constitutes a problem for the agent. Since it is the party group in parliament that controls the fulfilment of the agents? objectives, the agent is presumed to follow the party assignment to the detriment of the parliament assignment.The model generates two hypotheses concerning they type of oversight we should expect the members of the constitutional committee to perform against the government.

This study began with a mission statement from the firm Tobii Technology AB to identify customer needs in the relatively new and rapidly growing market for eye tracking analysis. After consuling external experts, the authors however found that the availability of previous academic published market studies of new and fast growing markets was poor. Therefore a decision was made to execute the task and at the same time create a methadology for future studies in this area. The identification of customer needs, which formed the basis of the insights and analysis, led to frequent discussions between the authors and the firm's supervisors. This resulted in a project plan and a decision that an iterative model would be used, were earlier decisions would be questioned and refined throughout the project.

In Sweden the divorce rates has increased during the latter part of the 20th century. For many children it?s everyday life growing up with parents no longer living together. The Parental Code states that "The child's best interests must be central to any decision in custody, residence and access." But what does the child?s best interest really mean and how do we investigate it? We decided to investigate its meaning by interviewing social workers regarding their interpretations of the child's best interests from a family law perspective.

The Swedish nonprofit sector is experiencing a sectoral change, moving closer to the corporate sector to become more commercialized. The recruitment of leaders with corporate experience constitutes one of the factors influencing this development. Hence, to create an understanding of this sectoral change, the thesis aims to investigate the motivational forces underlying the leaders' decisions to work within the nonprofit sector. Additionally, the thesis seeks an understanding of why the leaders' decisions were made later in their careers. Through conducting qualitative interviews with leaders representing top management of six humanitarian organizations in Sweden, the study finds that nonprofit leaders with corporate background, analogous to volunteers and employees, are motivated by a sense of relatedness to the vision of the organization.

As an assurance company has an overconsolidation which must be settled the question that needs to be solved is how to do it. Which are the legal rules that the assurance company has to look after? What is a settling of overconsolidation in a legal meaning? Does an assurancepolicy have to be decided? Why did not the Swedish competition authority (Konkurrensverket) accept the policy from SPP and what can be the consequenses of that decision? Are there any tax rules that needs to be solved?.

Involuntary childlessness is a big problem around the world. One way to solve the problem is to receive oocytes or semen from a donor. In Sweden, semen donation has been regulated by law since 1985 and oocyte donation since 2003. The aim of this study was to investigate what motivations women and men in Sweden have to donate gametes, if they feel any ambivalence to donate, and to compare if there is any difference in motivation and ambivalence between women and men. Motivation was measured with eight statements based on previous results and clinical experience.