Syftet med det här arbetet var att undersöka vad som gör att vi minns innehållet i en text vi läst och om jag som författare kan använda särskilda tekniker för att öka chansen att läsaren kommer ihåg.Mitt arbete grundar sig främst på tidigare forskning och studier gjorda på människors minne av text. Några av de teorier som har visat sig bli viktiga i mitt arbete är Wolfe och Wodwyk?s (2010) jämförelse av narrativ och förklarande text, Meyer?s (1999) ?structure strategy? och Radvansky och Zwaan?s (1998) teori om ?situation model? och ?textbase model?.För att illustrera det jag kommit fram till i mitt arbete har jag skapat en informationsbroschyr om elavbrott. Broschyren ska fungera som ett stöd och hjälpa Sveriges allmänhet att förbereda sig inför ett elavbrott.Utöver litteraturstudier har jag även gjort ett mer kvalitativt bakgrundsarbete som intervju med Tony Abaji vid Energimyndigheten och kortare samtal med målgruppen av min artefakt. Vidare har jag analyserat ett av Energimyndighetens nuvarande informationsmaterial för att identifiera dess brister.Min slutsats är att en tydligt signalerad genre och tematisk struktur i kombination med ett, för läsaren, meningsfullt innehåll är det mest effektiva för att läsaren ska minnas informationen.

Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet.Institution: School of Economics, Linnaeus University, Va?xjo?.Course code: 2FE16E.Authors: Sara Hja?rne, Mathilda Perem, Ewelina Wallin.Tutor: Dan Halvarsson.Examiner: A?sa Devine.Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shopping, online purchase, e-retail, internet shopping, electronic shopping, consumer behavior, online appereal shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior.Background: Buying decision process is a model that marketers use to get a better understanding of their customers and their behavior when purchasing a product. This process consists of five different steps; need recognition, information search, evaluation of alternatives, purchase decision and evaluation. Buying decision process has for a long time been an accepted model but scientists argue that the introduction of Internet as a channel for consumption has changed this process. The Internet has also led to a change of power in which customers today have greater influence, which greatly affects the buying decision process in e-commercePurpose: The purpose is to explore how consumers perceive their behavior when they consume through e-commerce.Research questions:How do consumers perceive the buying decision process they experience when they consume through e-commerce?How do consumers perceive different factors that are important to them when they consume through e-commerce?Methodology: Qualitative study, cross-sectional design, semi-structured interviews.Conclusion: This thesis shows that the traditional model of the buying decision process is not consistent with consumers' perception of how they are undergoing the process when applied to an e-commerce context.

The aim of this essay was to describe how school social workers can help and support students with parents who abuse alcohol or other drugs. We wanted to see how school social workers room for action is presented and how it affects their work with students living with parents who are abusing. We used a qualitative method to elucidate how school social workers handle this issue in a more profound way. By conducting semistructured interviews with six school social workers in one province in southern Sweden we gained exhaustive and detailed answers. In the analysis we used street level bureaucracy and theory of recognition.

Arbetet utgår från mitt eget komponerande och syftar till att undersöka hur man som kompositör och textförfattare uppnår följsamhet mellan text och melodi, d.v.s. hur man anpassar text och melodi till varandra så att de känns som en naturlig enhet. Ett andra syfte med uppsatsen är att ta reda på om det har någon betydelse för upplevelsen av följsamhet om texten skrivits före melodin eller omvänt. Undersökningsmaterialet omfattar tre delar: ett låtmaterial på sex låtar (tre där melodin komponerats först och tre där texten skrivits först), en dagbok och till sist en enkät med efterföljande gruppdiskussion (deltagare var sex sångare och sex kompositörer). Jag kom fram till fem typer av överensstämmelse som utan inbördes rangordning ger följsamhet mellan text och melodi: a) mellan språkets rytm och melodins rytm: b) mellan språkmelodi och musikalisk melodi: c) mellan språkliga och melodiska betoningar: d) mellan språklig och melodisk klang: e) mellan känsla eller stämning i språket och melodin.

The aim of this thesis is to describe passage retrieval (PR), with basis in results from various empirical experiments, and to critically investigate different approaches in PR. The main questions to be answered in the thesis are: (1) What characterizes PR? (2) What approaches have been proposed? (3) How well do the approaches work in experimental information retrieval (IR)? PR is a research topic in information retrieval, which instead of retrieving the fulltext of documents, that can lead to information overload for the user, tries to retrieve the most relevant passages in the documents. This technique was investigated studying a number of central articles in the research field. PR can be divided into three different types of approaches based on the segmentation of the documents.

This study focuses on two text books, Magasinet and Ess i svenska, both common teaching material in Swedish schools. Since Swedish school system recently got a new curriculum and grading criteria, the purpose with this essay was to see how well the teaching materials used in school match the new documents.Since the subject has not really been studied before, the chapter containing recent studies focuses on layout, appearance and contents of good teaching material. The survey that I have implemented includes studies of the two text books, with comparison of the new curriculum, grading criteria and previous studies of what makes a good text book.Conclusions were that Magasinet is very comprehensive and match the criteria and curriculum very well, even though it spans over four classes and has to cover a lot of information. However, since it covers so much information, each section sometimes feels not as thorough as it perhaps should have been. Ess i svenska on the other hand, is a good complement to use in ninth grade, if you have studied the previous books for seventh and eight grade in the series.

The purpose of my project is to determine how a multimodal/intermedial text can be used when teaching in upper secondary school. Can using a text that to some point is current in the pupils? lives lift the interest for the specific subject? I opted to pick up Gunther Kress? research, Diana Laurillard?s book and Christina Olin-Scheller?s work on the subject. I have used several hours of lesson planning and the lesson itself with subsequent work consisting, among other things, of three qualitative interviews to achieve my purpose. Based on a qualitative approach, I discuss the results, which show that it is in fact very uplifting.

Undersökningen syftar till att synliggöra hur värderingar och normer tar sig uttryck i bild och text i tre svenska läroböcker i historia för gymnasiet. Tanken på bilden som ett redskap och vilka effekter bilden har för undervisningen vad gäller perspektiven miljö och jämställdhet är frågor som behandlas. Hur kommer perspektiven till uttryck i bild och text i läroböckerna? Hur väl korresponderar uttrycken med de skrivningar som finns i skolans styrdokument vad gäller miljö och jämställdhet? Dessa frågor har genom en kvantitativ men framförallt kvalitativ metod för text- och bildanalys angripits och analyserats. Resultatet visar att lärobokens bilder, dess funktioner och möjligheter att fungera som ett redskap för att lyfta ett miljö- och jämställdhetsperspektiv i undervisningen är ytterst begränsat..

Uppsatsen behandlar om gymnasieelever påverkas av argument och argumenterande text. Syftet är att se om eleverna kan påverkas att ändra inställning helt eller delvis i en fråga efter att ha läst en argumenterande text. För att ta reda på detta genomfördes en enkätundersökning i en gymnasieklass på en skola i Västsverige. Som argumenterande text valdes Debattartikeln Äktenskapet samhällets grund av Göran Hägglund och Stefan Attefall som publicerats i Svenska Dagbladet den 16 december 2007. Denna artikel argumenterar emot könsneutrala äktenskap.

The main purpose of this thesis is to discuss what exile writing is and who can be seen as an exile writer. If the word ?exile? is related to forced dislocation, like Paul Tabori and Sopia A. McClennen describes it, who can be viewed as an exile writer? Is Anders Olsson?s definition of an exile writer acceptable or not? Could the The Escape, a future story about exiled Northern Europeans in Myanmar, be classified as exile literature?Another purpose with this text is to describe how a story about exile can be made realistic and tangible to a reader who has not experienced exile.

The purpose of this study was to, from the teacher's point of view; discover pupils with reading difficulties in connection with text assignments in mathematics, the teacher's support for these students, if difficulties coincide and whether it's the mathematics teacher's responsibility to make sure pupils with reading difficulties develop their reading ability. The study is based on a qualitative method and five semistructured interviews with mathematics teachers and one language support teacher.The result shows there is a strong connection between the pupils' reading ability and their ability to manage text assignments in mathematics. A weak reading ability affects the pupil in a negative way when solving text assignments in mathematics due to wrong reading technique if the teacher is absent. It is not unusual that reading difficulties and mathematics difficulties coincide. The teacher's most important role in the learning process is to teach the pupils understanding about the reading technique in different ways and to give the pupils opportunity to get spoken texts.

This thesis is about a potential trade-off between integrity and long-term usability in the choice of file formats for preservation of text documents. Five common formats are discussed: plain text, PDF/A, Office Open XML Document, Open Document Text, and Markdown. The formats are compared with respect to four criteria related to integrity and usability and to the records continuum model: support by widely used software, stability, rendering of contents and reusability.It is concluded that no single format is optimal with respect to all four criteria, when it comes to preserving typical documents in a modern environment, with more or less complex formatting and document structure. Therefore, the feasiblity of using two or more formats for preservation of a single document (e.g. PDF/A combined with Markdown and/or Office Open XML) is discussed.

Current technology offers many possibilities for remotecommunication. Nevertheless, people with cognitive and communicativedisabilities have limited access to common communication technology like textmessaging via a mobile phone. This study is part of the project Text messagingwith picture symbols - a possibility for AAC users and people with cognitiveimpairments. Semi structured interviews were used to investigate three menand four women?s experiences of using Windows mobiles with adaptedfunctions for text messaging.

 AbstractMy curiosity of students' use of images for reading led me to seek knowledge of the students view on the text illustrations in the literature and through interviews. This study is about how pupils in the school year 2 experience reading, especially with images. The purpose is to investigate the significance of illustrations in reading for students in school year 2. I also want to find out how students see themselves as readers and how the survey material believes that the students comprehend reading. Eight children, both girls and boys have participated in the interview.

I kursplanen för ämnet svenska finns det relativt nya vidgade textbegreppet, vilket innebär att text inte längre innefattas av tryckt text utan även kan vara bild, film, teater etcetera. Denna studie tar sin utgångspunkt i film som text. Syftet med undersökningen är att studera huruvida film som text kan likställas med den litterära texten i svenskundervisningen eller om filmmediet fortfarande, som forskningen benämner det, anses vara av låg status. I forskningsbakgrunden problematiseras filmens roll i svenskundervisningen och förslag på ytterligare bearbetningsmöjligheter angående film som text ges. Undersökningen grundar sig på intervjuer med tre gymnasielärare samt enkätundersökningar med respektive lärares elever, vilka läser kursen Svenska B.