The interest for food and cooking has probably never engaged the people of Sweden as much as it does today. Especially cookbooks are selling better than ever which has been a quite constant trend since the mid 90's. This study explores the connection between visual communication in Swedish cookbooks and the post-modern values which have influenced the market climate and the visual culture. I have used a theoretical framework as reference consisting of theories of semiotics, visual rhetoric, marketing communications and postmodernism. I have been studying six cookbooks, three from the late 00's and three from the early 90's, from the two separate angles of their graphic design and photographic material.

AbstractThis degree project focuses on the questions how teachers´ within the four socially oriented subjects? history, geography, religion and social science use the textbook, and their attitudes towards textbooks. The method used in this project was interviews with teachers. Previous research shows that teachers use the textbook to a great extent. Studies also show that teachers? way of educating depends upon their individual educational attitudes.

Books and reading are important elements in cultural policy. On 1 January 2002 VAT on books and magazines was reduced from 25 per cent to 6 per cent. The purpose was to increase reading in all sections of the population. A special Book Price Commission was appointed to follow and examine price trends and to work for an enhancement of reading in all groups of the Swedish population. But what form of reading are the BPC talking about? With a theoretical point of departure in the theory of power and discourse by Michel Foucault the aim of this thesis is to explore if there is an existing discourse about reading and, if so, how this discourse is operating in the BPC reports.

This Masters thesis concerns a series of ten police procedural novels, Roman om ett brott, Novel of a crime, by Maj Sjöwall and Per Wahlöö. These books are among the most translated Swedish novels and have been popular among audiences and critics all over the world. The books were produced 1965 1975, a period during which a left wing movement swept over the Western world. Besides from being detective stories Novel of a crime is an analysis of contemporary society, and this thesis will focus on the social and political ideas and the criticism expressed in the books. Theories used in this study are the Sociology of Literature and the Analysis of Ideas.

In this study the book talk is examined as a communicative act with a purpose to convince according to an under-lying intention to promote reading. I follow the book talk?s way from an idea of the book talker (and the library) to the reception of the audience, with the aim to understand how to talk about books in an engaging manner. More specifically, the rhetorical situation and the purpose of a book talk, the performance and the means to arouse and retain interest in the book talk as a speech and in the books themselves are examined and the impact of the book talk on the audience.The empirical material consists of observations of two different book talks (both directed to children) and interviews with the two different book talking librarians and a few of the children from the audiences to both book talks. The theoretical framework consists of rhetorical theories from both antique and modern times and I perform a rhetorical analysis of both book talks.

The aim of this Master?s thesis is to investigate articles in Swedish library journals on children?s reading from gender and sex perspectives. Gender theory as it has been developed by Yvonne Hirdman and Robert W. Connell is used to analyze the articles. The thesis includes a chapter on previous research in the fields of gender in relation to children, reading and the library.

In this thesis I investigate what librarians working with children do for six-year-olds at the libraries in order to stimulate them to read. I also investigate how children of this age read and what books are like for these beginners. The background for the thesis is that reading decreased a lot in ages three to eight during the 1980s and 1990s. My aim is to see what projects, methods and other strategies there are to get children to read. The method used is case study.

AbstractThis research is about how some swedish teachers in high school choose literature in schools. The purpose is to underline the reasons for how some teachers think about selection, canon, classic and contemporary literature. Two survey methods were used to find the answers, wich consisted of interviews and questionnaires. The letter methods was used to obtain informations about student´s views on literature.Previous research shows that there are different opinions in what kind of literature the pupils should read in school. The results of literature, questionnaires and interviews also showed that the underlying reasons for the choice of literature, varied among those interviewed further forward ofthe students also prefer to read books during lessons, and that they prefer reading books by popular contemporary writers..

The purpose of this Master?s thesis is to examine how The Trilogy of Pippi Longstocking, written by the author Astrid Lindgren, has been received by the critics in the Swedish daily press. A second aim is to examine how the critics could be of importance for the consecration of Pippi as a literary character. The study is mainly based on reviews from the daily press with nationwide coverage. The theoretical framework consists of the French sociologist Pierre Bourdieu?s theories of the literary field, and the method of the reviews is a qualitative text analysis.

The question of the provision of electronic books in Swedish public libraries has lately evolved into a lively debate in Swedish media, where the public library?s identity and itsexpected role as a democratic institution is an underlying topic. The aim of this bachelorthesis is to examine the idea of the public library?s identity as expressed in newspaperand journal articles by writers connected to the library sector. The aim is achieved byexamining the language-use and identifying discourses in the debate.

The purpose of this study is to analyse and compare how religious and non-religious world views are described and represented in three Swedish textbooks. The main question of this study is: How do three textbooks for the first stage of religious studies in high school represent non-religious and religious world views based on the text analysis tools: ethos, modality and transitivity?The three textbooks that are being analysed and compared were produced in the years of 2000, 2002 and 2009. The textbooks are used when teaching the first stage of religious studies in Swedish high school. The text analysis that I´ve chosen to use in this study is a part of Norman Faircloughs critical discourse analysis.

The aim of this study is to analyse how children?s literature for ages 6 ? 8 is adapted to pupils with reading difficulties. The material used for analysis in this study is six children?s books, examining some of the criteria by which a text is classified as easy-to-read. The result of the analysis shows that there is a possibility for pupils with reading difficulties to read something other than easy-to-read literature if it is carefully selected.

This thesis investigates young people´s (16-21) preferences in reading through a survey including interviews and questionnaires. The groups attitudes towards reading and libraries, their reading and library habits, and to what extent eight libraries had bought the preferred literature were also examined. Some reports from the 80´s were used to find the changes. The result shows that youngsters read and visit libraries somewhat more frequently. Trivial literature is not as dominant, more teenage-books were read.

The aim of this text is to compare the semantic profile of the Russian prefix B?- with that of the Swedish particle "ut". It follows Janda's categorization of Russian B?-verbs into semantic groups and compares Swedish phrasal verbs with the particle "ut" to the semantics of the Russian prefix B?-. The material consists of Russian B?-verbs and their Swedish translations retrieved from Norstedts ryska ordbok.

Children of today are surrounded by many different kinds of media. Books have to compete with new media like computers, video games, many TV-channels etc. The aim of this study has been to investigate the reading habits of 9-12-year old boys in their spare time, and their reasons for reading related to their use of other media. Our interest has been to shed light on the boys reading habits, their preferences and motives for reading and their reading functions. Even though our focus has been on their reading, we also have examined their use of other media and the function of this use.