The aim of the study is to investigate the relationship between text and picture in two works by Sven Nordqvist, with the focus on how the action is propelled. The two works are compared in order to bring out any differences in the relationship and what significance this can have for the interpretation. The study also considers the theory of conceptual worlds to examine how the books can promote pupils? literary understanding. The method of analysis is based on Rhedin?s (2001) theoretical concepts and elements of Nikolajeva?s (2000) terminology.

Research reports as PISA and PIRLS show that reading comprehension among Swedish students have deteriorated in recent years and that girls have better reading comprehension than boys. The basis for this study is Maj-Gun Johansson's reading comprehension test done during the four years between the years 2005-2008 in the seventh grade in a municipality in Sweden. The main purpose of this study is to examine reading literacy in terms of the influence of content and form of texts viewed from a gender perspective. The study is divided into two parts. The first part is a survey on local reading comprehension compared with results from a similar national text.

In this study we examine how the image of women, through framing and stereotyping in interviews, is constructed in the Swedish television morning show Gomorron Sverige on International Women?s Day. Our study is based on qualitative method, using the ECA (Ethnographic Content Analysis) model.Our main theoretical assumptions are that media contributes to constructing the images of reality we see in our heads, and that the images of women mediated through television are stereotypes which are displayed in the presenter?s questions and in the respondent?s answers. By defining the problems related to International Women?s Day, showing causal connections, making moral judgments and presenting solutions, television contributes to the viewer?s perception of what is important, why it is important, what is wrong and how to make it right.Based on our theoretical assumptions we have divided our study into three analytical themes:1.

Uppsatsen behandlar användandet av videotext som text i egen rätt med syfte att undersöka huruvida Utbildningsradions skolprogram kan vara till nytta för eleverna. Den teoretiska utgångspunkten är att ett sociokulturellt perspektiv på lärande är lämpligt eftersom avkodning av text är en aktiv process där lyssnaren interagerar med texten för att skapa mening och därmed lärande.Språkforskning och forskning kring användandet av audiovisuell text visar att engelsktextade och nivåanpassade program effektiviserar ordinlärningen hos eleverna. Tidigare forskning tyder på att det finns en koppling mellan top-down- respektive bottom-up-strategier i växelverkan vid läsning, och videotextens möjligheter att presentera en tydligare helhet med fler möjligheter att associera ords betydelser till ljud, bild, känsla och liknande. Undersökningen jämför om ordinlärningen utifrån en videotext ger mer eller mindre behållning än ordinlärning utifrån en tryckt text. Först gjordes ett förtest av de tillhörande ordlistorna.

AbstractThe name of this essay is: A content analyze of the expanded conception of text ? in the School curriculum?s for the subjects Swedish, Arts, Philosophy, and Religion by Maria Tollstedt (spring semester 2008), supervisor is Heike Graf.This essay is about the expanded conception of text. The theory for this work is the professor in literature Marshall McLuhans theories about Media being extensions of our bodies from the book Understanding Media (1964). The essay also discus and gives examples of definitions of what a text can be. This work examines and analyzes in what way the expanded conception of text implicitly and explicitly is being used in different Swedish governing school documents.

Authors: Daniel Kirby & Émelie Vangen LindgrenTitle: Controlling the WordLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 29The largest arena for public debate in Sweden is the television show Debatt, airing every week on SVT: Sweden?s public service network. Every episode has an audience at around 500.000 viewers. Because the channel is under the rules of the public service agreement, strict rules of diversity are applied.The purpose of this study is to examine the gender representation in Debatt; to investigate how men and women behave in the context of the televised debate and to see if the programme has managed to reflect an equal representation of the voices of men and women.We did this by performing a quantitative content analysis of four different episodes of Debatt, with 4 different hosts ? two women hosts and two men.

This thesis contains a usability evaluation of ?Barnplay?, a Swedish video-on-demand service targeted at children. The objective of the study was to identify usability issues in the video service and to develop measures on improving the user interface, with special focus on adaptation to the broad target group of 3-11 year olds.The study was conducted by first mapping established practices in designs of VOD-services targeted at children, followed by interviews and usability tests with children between 2-11 concerning their use of ?Barnplay?. Based on the initial data collection, a prototype was developed and then evaluated by usability testing and A/B-testing.The main conclusion of the study is the need of better individual adjustment of the video content selection to better appeal to different age segments within the target group.

In the research field of the cultivation theory focus has shifted from TV in general to studying specific genres instead. It is proposed that there are similarities in otherwise different shows and that these shows give it´s voyeurs a solution to their problems.  The purpose however of this study is to investigate how the myth about the good life is posed in Tv3´s supply.  The theories used in this study are closely linked by their meaning. Narrative talks about the fact that texts, video in this case, contain stories. Ideology is the set of visions and beliefs one person has on the world and myth makes social, historic and cultural decided power orders in to facts.

This essay, called Motivation and reading comprehension, is a study of the correlation between the motivation to read and the reading comprehension of Swedish students in their final year of school before university level, meaning that they are eighteen or nineteen years old, sometimes more.The relation between the identity of the individual and the learning process has been a matter of scientific interest for some time, and this essay works in that tradition by investigating the connection between how pupils regard reading and how well developed their ability to decode text is.The reading comprehension is measured through a test that consists of a text from the Swedish epic by Vilhelm Moberg, Invandrarna, where the reader at certain intervals throughout the text is asked to mark the correct word from a choice of three. This test has been used and evaluated extensively by Per Fröjd, who has found that the results are reliable and useful.To measure the motivation to read I?ve constructed a survey to be answered before taking the reading test. It focuses on three different parts of reading motivation that are noted as the most important ones by Ivar Bråten. These are the feeling of joy and interest for reading, the goal to acquire knowledge of a specific subject, and the expectations that you have on yourself as a reader.Results show a weak or non-existent correlation between the two factors for the whole of the subjects, but once those who have a first language other than Swedish are removed the correlation becomes significant.

Syftet med denna uppsats var att studera hur tevereklam till kvinnor och till män kan beskrivas. Vi ville uppnå syftet genom att undersöka hur ett företag arbetar med att utforma tevereklam till kvinnor och män: vilka mål samt fördelar och nackdelar de har med tevereklam, hur tevereklam utformas, hur traditionella könsroller eventuellt påverkar utformningen samt om lagar och egenåtgärder har någon påverkan på innehållet i tevereklam. För att uppnå detta syfte gjorde vi en fallstudie på RoxxEmotion Film & Television, ett mindre företag som är en del av Roxx Communication Group AB. Vi utförde en telefonintervju med en av de två personer som ansvarar för tevereklamfilm på företaget. Slutsatser från denna fallstudie visar att det är vanligt att rikta tevereklam till ett visst kön men att tillvägagångssätt vid utformning av tevereklam samt mål, fördelar och nackdelar med tevereklam är lika för reklam till både kvinnor och män.

AbstractWrite the most important things first in text that will be read by a scanning web user. This paper is based upon theories about? how we read? what style in texts is? how texts should be written for web pagesReading from computer screens is about 25 percent slower than reading from paper. This because screens? flicker? have lower resolution than paperAll text with the purpose of being read from a screen should be adjusted to the reader?s physical condition.

Forskning har visat att när individer formar ett första intryck så kan intrycket påverkas negativt av faktorer som rökning, tatueringar eller övervikt. Tidigare studier har antingen låtit försökspersoner skatta egenskaper för en person presenterad på bild eller beskriven i text. Syfte med föreliggande undersökning var att kombinera tidigare studier och jämföra om bedömningar skiljer sig åt beroende på om personen som bedöms presenteras på bild eller genom text. Tatueringar användes som ett negativt attribut. 72 psykologistuderande, Stockholms Universitet, randomiserade till fyra grupper, fick skatta tio personlighetsegenskaper för en person via fyra olika enkäter.

The purpose of this study was to investigate if female and male reporters and interviewees get the same amount of time in the news feature in the Swedish news programs TV4-Nyheterna and SVT 1 Rapport. The aim of this study was also to investigate if there is a breakdown of the reporting lines between male and female reporters, that is, if they are reporting on various topics. In our study we also determined if the two television channels in any way are different when it comes to gender.Our main theory was that men are overrepresented both among reporters and interviewees and that they are dominant in both hard and soft news. We thought that SVT 1Rapport would have a better gender balance than TV4-Nyheterna because SVT 1 has been working on gender issues for a long time.We were using a quantitative content analysis to examine the 19:30 news on SVT 1 Rapport and 22:00 news on TV4-Nyheterna for two weeks in November 2010. We examined domestic and foreign news and determined how much time each sex got.

Uppsatsen behandlar hur den ryska televisionen behandlas av den ryska staten och vilken betydelse detta fått för yttrandefriheten i Ryssland. Uppsatsen fokuserar på tiden mellan president Putins första och andra presidentval (1999-2000). Den ryska staten har under denna tid kritiserats från många håll då den statliga kontrollen över televisionen kraftigt ökat. Uppsatsen försöker reda ut hur detta ökade statliga inflytande påverkat mediaföretagen och hur detta i sin tur påverkat den nyhetsbevakning den ryska allmänheten fått ta del av. Uppsatsen ger också en historisk beskrivning av hur televisionen förändrats från Sovjetunionens fall fram till idag.

AbstractThe aim of this study is to investigate how a picture book for children is transformed into an easy-to-read version for children who have just started reading. I examine two versions of Emil of Lönneberga. One of the books is the orginal picture book of Emil in Lönneberga and was written by Astrid Lindgren (1963), while the other is an easy-toreadversion of the book, as adapted by the author Helena Renvall (1977). I have conducted a comparative study as a text and picture analysis of the material, with the focus on the adaptation of the original story. The adaptation in this case is a revision intended to make the story easier to read and more accessible to today?s children.