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Anpassning av VOD-tjänster för breda barnmålgrupper

EN ANVÄNDBARHETSUTVÄRDERING AV BARNPLAY UTIFRÅN MÅLGRUPPEN 3-11 ÅR


This thesis contains a usability evaluation of ?Barnplay?, a Swedish video-on-demand service targeted at children. The objective of the study was to identify usability issues in the video service and to develop measures on improving the user interface, with special focus on adaptation to the broad target group of 3-11 year olds.The study was conducted by first mapping established practices in designs of VOD-services targeted at children, followed by interviews and usability tests with children between 2-11 concerning their use of ?Barnplay?. Based on the initial data collection, a prototype was developed and then evaluated by usability testing and A/B-testing.The main conclusion of the study is the need of better individual adjustment of the video content selection to better appeal to different age segments within the target group. A design proposal, for a list of personal viewing history, was produced for displaying what the user recently had watched.

Författare

Erik Wahlgren

Lärosäte och institution

KTH/Medieteknik och interaktionsdesign, MID

Nivå:

"Masteruppsats". Självständigt arbete (examensarbete) om 30 högskolepoäng (med vissa undantag) utfört för att erhålla masterexamen.

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