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808 Uppsatser om Television commercial - Sida 42 av 54
Från traditionell till metrosexuell: mansbildens förändring i reklamen
Syftet med uppsatsen är att undersöka mansbildens förändring i reklamen under 1990-talet och början av 2000-talet. Därför vill vi undersöka om män exponeras på olika sätt i herrtidningen Magazine Café under perioden. Vi vill också se om vi kunde finna några tendenser i samhällsutvecklingen, som har påverkat mansbilden och om samhällsutvecklingen syns i reklamens framställning av männen. Vi kommer också att undersöka det senaste mansidealet, som kallas metrosexualitet och se om det avspeglas i det material vi valt att analysera. Några av de frågor som vi besvarar lyder:* Hur influerar medierna trender och livsstilar?* Hur exponeras män i bildreklam?* Finns det några samhällstendenser som man kan knyta till en eventuell förändring av exponeringen av män?Analysen har utförts genom en kvalitativ bildanalys.
Ingen reklam tack! Men gärna Ikea-katalogen : En studie kring vad som händer när marknadsföringen kliver in i sociala forum på Internet
The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.
Maskuliniteter och Motorcyklar : En tematisk studie kring hegemonisk maskulinitet och manlig homosocialitet i Sons of Anarchy
Denna studie a?mnar att bidra till fo?rsta?else kring gestaltningen av maskulinitet, detta genom en analys av samtida medierepresentationer av ma?n. Syftet med studien a?r att se hur maskulinitet gestaltas i tv-serien Sons of Anarchy. Fo?r att uppna? detta har de teoretiska begreppen hegemonisk maskulinitet och manlig homosocialitet operationaliserats i en tematisk analys av tre utvalda avsnitt av serien.
Formatets betydelse : hur arbetsprocesser och produktionsvillkor formar journalistiken i webb-tv
New technology has created new opportunities for journalists working with web TV. Changes in the work processes have led to new professional roles. According to the theory of media logic such events become news that suits media organizations and working conditions. How does the media logic affect the editorial workflow and how does it affect professional roles? In light of my own experience in various roles in television journalism, I examine how the web TV format shapes the work of journalists.
Gåvan 2.0 : En museologisk studie av förmålsdonationer och dess bakomliggande motiv
The Gift 2.0 - A Museological Study of donations of Objects and its Underlying Motives, is a study in order to explain why people choose to donate items for museums, rather than any other alternative.The empirical study consists of qualitative, semi-structured research-interviews conducted with seven selected curators from various museums, with extensive experience of the subject acquisition. I have chosen to only examine Swedish cultural-historical museums. The hypothesis that I assumed was first and foremost that the heritage sphere is what Pierre Bourdieu calls a field. The reason that people would donate objects to museums, is that the donation itself brings cultural capital to the donor, from people with the same habitus. Since I felt that Bourdieus theory of field, capital and habitus could not explain all the reason why people donate items to museum, my second hypotheses was that certain objects are what Annette Weiner called inalienable possessions, objects that at any cost may not be sold or bartered away.
Kundnöjdhet i revision: En jämförelse mellan företag som reviderats av Big Four och företag som reviderats av någon annan revisionsbyrå
The need for auditing originates from the agency problem that arises due to the separation of ownership and control in companies. The purpose of the audit is to increase credibility of the financial statements that management uses to communicate with owners and other stakeholders. In order for the audit to fulfill its purpose a certain level of quality needs to be obtained. The auditor can also be seen as a provider of a commercial service in which service quality is important. Audit quality can thus be separated into technical quality, which is defined as the probability that the auditor both discovers and reports a breach in the client?s accounting system, and service quality, which relates to the provision of services in general.
Lönegaranti - ett incitament till företagsrekonstruktion?
Titel Lönegaranti ? ett incitament till företagsrekonstruktion?
Ämne/kurs Kandidatuppsats i Handelsrätt, 10 poäng
Författare Annette Persson
Jeanette Reslow
Nyckelord Lönegaranti, företagsrekonstruktion, tidpunktsangivelse, ansvar,
statsstöd
Syfte Huvudsyftet med uppsatsen är att diskutera om lönegarantilagen kan ha önskad effekt vid beslut om företagsrekonstruktion. Vi frågar oss huruvida lönegaranti är ett incitament till företagsrekonstruktion.
Dessutom kommer vi som undersyften undersöka om det krävs en tydligare uttalad tidpunktsangivelse i företagsrekonstruktionslagen, samt vem som bör få ansvar för inledandet av en rekonstruktion. Vidare diskuterar vi om det finns risk för statsstöd genom lönegarantin.
Landsbygdsturism och dess förutsättningar : en jämförandestudie kring vilka resurser som krävs för ett framgångsrikt entreprenörskap
Many jobs in rural areas have historically been linked to the agricultural sector. The restructuring that has been implemented in agriculture has resulted in a significant reduction in the number of jobs in rural areas. A consequence of this is that many people have moved to cities to earn a living. To maintain a living countryside in Sweden, it is therefore essential to create alternative livehoods in rural areas. An industry that can have a major impact in the future is rural tourism.
Aktiemarknaden ur ett psykologiskt perspektiv utifrån finansanalytikers synvinkel
The Swedish population has the world?s largest percentage of shareholders either by direct or indirect owning. Due to the increasing interest of equity capital markets, private as well as institutional investors rely on forecasts from financial analysts. The reason for this is due to the lack of expertise among investors in this area. Due to the fact that analysts influence the Swedish stock market immensely, it?s of great interest to explore whether an analyst can be seen as a rational participant.
CCTV och Al Jazeera : Likheter och skillnader i de internationella nyhetsprogrammen
Stockholms Universitet, Instutitionen för journalistik, medier och kommunikationJMK, Karlavägen 104Box 27 861, 115 93 STOCKHOLMTel: 08-16 20 00Titel: CCTV och Al Jazeera ? likheter och skillnader i de internationella nyhetsprogrammen Title: CCTV and Al Jazeera ?similarities and differences in the international news programsFörfattare: Hanna Strid, hanna.strid@gmail.com, Marta Kaszuba, marta.kaszuba@hotmail.com.Handledare: Christian ChristensenC-uppsatsHöstterminen 2013This essay aims to identify what similarities and differences there are between news broadcastings from Chinese CCTV and Al Jazeera English which has its national headquarters in Qatar. When national channels broadcasts internationally, it is interesting to see what they choose to convey as that day's news flow and how to represent their country. It can depend on many different things such as structures of media ownership in the country and cultural context. The research methods used have been empirical studies and comparative analysis of a total of ten broadcasts of the largest daily newscasts on both channels, both news programmes are called the News Hour.
SATS och Friskis & Svettis - Var och för vem?
The aim of this study is to investigate where and why the fitness clubs, Sats and Friskis & Svettis in Stockholms county, choose to locate their facilities in certain places and which their primarily targetgroups are. Furthermore, the aim is to gain knowledge of people?s health status in areas where the facilities are located, in order to see if they are located where exercise is most needed. Interviews were conducted with members of the fitness clubs but also with non members, i.e. people who lived in areas with an absence of fitness facilities.
Intryck som ger avtryck i en krympande värld : En kvantitativ undersökning om utrikesnyheternas fokus de senaste 30 åren
We have inquired into how the amount of foreign news has changed over the last 30 years in two major Swedish newspapers, which subjects and regions has dominated the content of the foreign news and what subjects dominate the reporting from certain regions. This was done with a quantitative analysis of subjects and regions written about in 1100 news texts during a week in each year of 1978, 1988, 1998 and 2008. To further broaden our study, we also charted with the analysis how the newspapers domesticate foreign news and how they use international news agencies. As a basis for our discussion we use Van Ginnekens theories of world news centres, Westerståhl & Johanssons and Galtung & Ruges theories of foreign news selection as well as the theories of Hjarvard and Biltereyst about the domestication of foreign news due to commercial pressures and objectives on the newspapers. Our result of the amount of foreign news in the two newspapers is also compared to several similar empirical studies by different researchers.
Äganderätten eller allemansrätten : En studie av hur små och medelstora markägare i mellersta Sverige skyddas av rättssystemet vid markpåverkan orsakad av tredja man
The aim of this master?s thesis in administrative law has been to study the property owners' legal rights when a third party impacts on the property. The essay is based on several case studies of landowners in central Sweden which has the purpose of forming a background to the legal studies of this field. The framework for current studies builds therefore on landowners' experiences of impairment and damages on their property and has been added to highlight a current problem that exists in central Sweden. The purpose of the study is therefore to see whether a protection in law is imposed on landowners with such problems as the land ownership study shows.
Grannskapstorg som fenomen - med fallstudien Axel Dahlströms torg
In the 1940s the Swedish town planning was inspired by the English city development with the concepts of neighbourhood and community planning. In order to promote democratic development and solidarity the ideal would be to create community centers with full service. Community centers are part of the building of the suburbs during the postwar period. The buildings in Sweden from 1940 - and -50s were built with the intentions to be good homes for all regardless of income, class and status. Collective solutions to individual problems were characteristic of the Swedish policy during this time.
Nyhetsankaret : En studie om hur erfarna nyhetsankare förhåller sig till sin yrkesroll
Fenomenet att journalistiska omdömen används i marknadsföring av kommersiella varor är inget nytt. Exempelvis dvd-filmer säljs i dag i stort sett överallt och de flesta har nog vid något tillfälle stått i den lokala hyrvideobutiken och läst omdömena på omslagen. Marknadsförarna lånar journalistiken för att sälja en produkt, samtidigt som medierna har att värna om sitt oberoende och sin integritet för att inte misstänkliggöras av sin publik. Syftet med den här uppsatsen är att undersöka i vilken utsträckning journalistiskt material används i marknadsföringen av dvd-filmer, samt från vilka medier det härstammar. Vi försöker också tolka och förklara fenomenet utifrån olika teoretiska utgångspunkter.