This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

Uppsatsens syfte är att ta reda på hur TV4:s lokala nyhetsstationer skiljer sig runt om i landet. Jag har studerat TV4 Malmö, TV4 Göteborg, TV Luleå, TV4 Stockholm och TV4 Karlstad. Frågeställningen har varit: Hur skiljer sig TV4 Nyheternas lokala nyhetssändningar ifrån varandra i form av bildspråk, struktur, val av nyheter, intervjupersoner och programledare? Metoden som har legat till grund för min uppsats är Television monitoring guide. Jag har tittat på fyra olika sändningar på respektive nyhetsstation på TV4:s hemsida och antecknat fakta utifrån Television monitoring guide.

Thinning is the partial removal of trees in a forest stand prior to final harvest. The term can be divided in pre-commercial thinning where little if any volume is removed from the stand and commercial thinning where removals are intended to provide a positive economic result. From a silvicultural point of view, the goal of thinning is to enhance future crop tree quality by removing low-quality stems and providing sufficient space for the accelerated development of retained ones (Huuskonen & Hynynen, 2006). The goals of this study was to see if commercial thinning could positively affect the short and medium term timber supply (MTTS) in the Interior regions of British Columbia (BC), and whether or not Scandinavian forestry practices could be adopted in the BC context. The mountain pine beetle (Dendroctonus ponderosae Hopkins) has created significant forest planning problems in BC. The annual allowable cut (AAC) was raised to capture beetle-killed timber while still merchantable.

The purpose of this essay is to examine how the editorial office to the TV-programs Gokväll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social media from Andreas M. Kaplan andMichael Haenlin among other writers and scholars from Sweden. The convergence concepttheory with particular focus on media convergence and branding has also been applied in thestudy.

This study intends to examine the impact of a well known debate page in one of Sweden?s biggest newspapers, Dagens Nyheter. We have done this by analysing Ekot, Aktuellt, Göteborgs Posten and Västerbottens-Kuriren to see to what extent they ?take? news from the debate page.The method used was content analysis and to describe some of our thoughts about how we placed the hits in different categories we chose eight of our hits to exemplify.The material from the newspapers, radio and television was examined to discover the potential impact from the debate page.To carry out this study we have mainly used theories about how media get influenced by each other?s news and how they do follow-ups and refer to the original media. Other theories of importance for our study are for example those about what kinds of events that become news and how media influences people?s thoughts about what?s important.One of the most important conclusions we were able to draw after carrying out our study was that the debate page in Dagens Nyheter has quite a small impact on what our chosen media reported on.

The aim of this work is to demonstrate how the net present value (NPV) at the time of the first thinning depends on the spacing after pre-commercial thinning, and show how net value from first thinning in same stand is influenced. This study is performed with models based on non-distant dependent growth models for single trees. Two different growth models have been used, one for cleaning (pre-commercial thinning) and one for thinning. The first one yields stem density distributed over diameter classes. In the second one, (the thinning model), it is possible to choose when thinning should be done, the thinning method, thinning grade and numbers of thinning.

Denna undersökning tar reda på hur reportrarnas tal låter i de svenska nyhetssändningarna och i hur stor mängd regionala varianter av standardspråket förekommer. Den reder även ut vad för policys och praxis som finns hos Sveriges television när det gäller hur en reporter ska tala. Studien fokuseras kring SVT1. Är det mångfaldens Sverige som speglas i reportrarnas språkbruk? Får alla sorts dialekter plats i svensk public service?Undersökningen lutar sig mot den svenska språkpolitiken samt huvuddragen inom sociolingvistik.

We are constantly being fed information. Everything and everyone we come into contact with may somehow make a new impression on us, whether we are aware of it or not. One of the ways that people in today?s society in Sweden are being given information is via different types of media, for example through commercials. Whether it?s a video clip or a still-frame picture, a commercial is an effective way for a company to reach out to potential customers.However, it is not only the messages or signals that may appear obvious that these companies send out when advertising with commercials.

Public Service är ett svårdefinierat begrepp. De gamla idealen handlar mycket om enmedieideologi som baseras på etermediernas möjligheter och begränsningar, vilket har skapatsvårigheter när Public Service har letat sig ut på Internet. Kritik från bland annatbranschorganisationen Tidningsutgivarna ifrågasätter Public Service-företagens breddning påwebben. De anser att gränserna för vad Public Service-företagen får och inte får göra äralltför otydliga.Med hjälp av fyra kvalitativa samtalsintervjuer (tre personer från Sveriges Television samt enfrån Tidningsutgivarna), och med kvalitativa textanalyser av statliga propositioner ochutredningar angående Public Service-uppdraget undersöks hur Public Service-uppdraget ochdess medieföretag påverkas av medieutvecklingen.I uppsatsen jämförs resultaten med Anna Maria Jönssons tankar kring Public Service och denmedieideologiska inriktningen ?Social ansvarsideologi?.

Internet has made information more easy to get, but also more difficult to retrieve. There is a need for information retrieval systems that assure accurate, reliable and up to date information. Quite a number of both commercial and non commercial search services has been developed on the Internet. We have made a qualitative study of one for-pay product in particular, NetS k, produced by BTJ (Bibliotekstj nst), Lund. It is a database that contains collected, evaluated and classified links, and is especially developed to suit public librarians in Sweden.

This report has explored how to design and develop an ordering system for television and DOOH commercials. Usability theories have been considered and also guidlines for system devoloping, this includes the making of a PACT analysis and a demand specifcation. To ensure that the users of the systems are in focus a pre studie has been performed on location of the company which is the intended user of the system. Finally an interactive prototype of an orderingsystem has been created to illustrate the functions and tools which the fnal product should have..

The aim of this study was to categorize and analyze articles in health magazines, how health messages about health is being described. Using a qualitative content analysis the researcher answered the aim by three research questions: What kind of health messages about health factors do the magazines describe? Do the health magazines talk about risk factors for unhealthy behavior? What kind of commercial messages do the magazines provide? The result from the content analysis showed that health magazines presented social support, self-esteem, acceptance, equality and strategies as health factors. They tried to change readers? perceptions to get a healthy lifestyle.

The unheated greenhouse was originally a development from orangeries in the 1700th century and in 1930 and 1940 in blocks of greenhouses in the province of Scania. Today unheated greenhouses are used in permaculture, in the?eco villages? and in commercial culturing. Of the total Swedish commercial greenhouse area is today 8 % used as unheated greenhouses (SJV). This essay is based on the acceptance that unheated greenhouses will have a renaissance as production units. In the light of the today?s debate about energy ? and environment and the condition concerning this, the unheated greenhouse becomes an alternative. The purpose of this essay is to make an arguing synopsis about unheated greenhouses for using in acting as teacher, consultant and inspirer and also for taking part of the acceptance as ?for? or ?against?. The information is based on literature studies and information gathered with the keywords unheated greenhouse, coolhouse, coldhouse, greenhouse, type of greenhouse, orangery, greenhouse cultur, swedish greenhouse culture and permaculture, data gathering through SCB/SJV and by interviews with persons in the garden branch. My conclusion is that the unheated greenhouse could have a renaissance as a production unit. In this context it is important to give cultivators of greenhouses with experiences of unheated greenhouses great possibilities to share their knowledge, and through education possibility to change attitudes concerning unheated greenhouses. .

Taligenkänning som verktyg vid direkttextning av tv-program har börjat användas på försök av några utländska tv-bolag. I examensarbetet undersöks möjligheten att använda svensk taligenkänning för att direkttexta tv-program på Sveriges Television. Ett av de största hindren för talbaserad direkttextning är att den kognitiva belastningen ökar vidsamtidigt lyssnande, talande, och skrivande. Dessa tre moment måste kunna utföras samtidigt av textaren. Undersökningar visade att det borde vara fullt möjligt att arbeta på detta sätt.

The use of history is the concept of people using and analyzing history in the society for various purposes. Study in this area has largely emerged because there are many different reasons for people and societies to be interested in history. To investigate the use of history, a historical material needs to be present in some form. With this study, I intend to show how older tourist guidebooks can provide such materials of study and therefore I use travel guidebooks about Tallinn released under the USSR (Estonian SSR) between the years 1960 to 1990. The analysis is based on Klas-Go?ran Karlsson's (Professor of History) typology of seven different uses of history: scientific, existential, moral, ideological, political, educational, non-use of history and a commercial use of history.