Syftet är att öka förståelsen hur ljudets och bilders meningsskapande och symboliska funktion i marknadskommunikation bearbetas av konsumente. Teorier har hämtats från främst två områden, det semiotiska perspektivet: betydelselära och tolkning av ljud och bild. Företagsekonomiska perspektivet: Kommunikationsmodellen och perceptions processen. De slutsatser vi har dragit av vårt arbete är främst att konsumenter tolkar och skapar en individuell mening och symbolvärde när de utsätts för ljud och bild i marknadskommunikation. Ljudet och reklammusikens status verkar öka, bidragande faktorer är kunskapsökning och musiker som behöver nya försörjningsmöjligheter.

This study is about what teachers in primary schools say that they are doing to create a school for all.The purpose of this study is to find out what teachers in primary schools say that they do on their mission to create a school for everyone and how they organize teaching to achieve this. The study was conducted as an interview of five teachers from elementary school of different gender and with a qualitative method because it provides a great opportunity to problematize, interpret and understand the responses of the interviewees.The results show that all the teachers think that their mission is to teach so that they can give each student what they need to achieve the goals. This may not be every day but over time, they hope that all students feel that they get so much of the teacher's time that they need..

Va?rdet hos konsumenter definieras och utva?rderas pa? ma?nga olika sa?tt. Denna uppsats a?mnar testa en modell fo?r att ma?ta varuma?rkesva?rde och se om den kan anva?ndas fo?r att ma?ta produktva?rdet fo?r en oka?nd produkt i dagligvaruhandeln. Detta genom att applicera modellen pa? produktens produktnamn.

In the discourse of teaching it?s often mentioned that the pupil?s previous knowledge and experience plays an important part in the process of learning. For the teachers it?s in general crucial to be familiar with their pupils abilities and skills, talents and shortcomings in order to successfully teach them. Knowledge and an understanding of their pupils, also helps the teacher to organize and customize a successful teaching for each individual.

This essay is an attempt to scrutinize dance improvisation in terms of Aristotle?s concept of the practical knowledge phronesis. By remembering and reflecting upon lessons and my own practical knowledge and experience as a teacher in the subject of dance improvisation, I want to examine the ability to improvise as the dance students´ phronesis. Awareness, spontaneity and intuition are vital elements for the comprehension of phronesis and even represented in the basis training in dance improvisation. During the contemplation I have used philosophical books and texts mainly about practical knowledge, intuition and reflection..

Title: The social relation between student & teacher in individual music education. The aim of this study is to examine the relevance of the social relation between teacher and student in instrumental tuition in non-compulsory music education. The method I have used is qualitative interview inspired by phenomenology. I have made interviews with four persons who have experienced individual singing/instrumental studies on several different levels. In this paper I wish to shed light on what people who have experienced many years of singing/instrumental studies are telling about the social relation to their former pedagogues.

AbstraktHaving influence over questions that concern us is a part of the society that we live in, where every individual have the right to make her voice heard (Danell, 2006). For many decades, the school has had many different ways to give the students influence. Rönnlund (2013) is giving a historical overview of the history of students influence and enlighten us how the influence has changed over time. The influence from the students is very important and it is the students right to make their voices heard about things that concerns their work environment but also to affect their curriculum. The education in school should be fitted to every individual student (Danell, 2006).   According to Aaron Antonovsky (2007) our wellbeing is based on that we all can take part and deicide about the things we are meant to do.

Title: Language Through Music. Music as a Motivator for Language Acquisition.The purpose of this essay is to examine what there is to gain by integrating music and language to promote language learning. Theory: Different theories will be presented to orientate music in history. Theories on the connection between music and language will follow and among others suggestopedi will be explained. Theories that will be presented point to positive connections between music and language concerning language acquisition.

The purpose of the study was to look into the subjects which the students express when they cry out to their recreation instructor, if there are similarities and differences in the subjects when they turn to their recreation instructor or when they instead turn to their teacher, which different roles and positions the students place their recreation instructors and the teachers in. I have used focused observations during three days in two different schools. Using the ideas of J.Butler on performative perspective, I´ve analyzed the way the students have positioned their recreation instructors and teachers through speech and actions. My conclusion is that students early on see hierarchical structures in school and help maintaining them..

AbstractThis study is based on qualitative interviews with five-year-old children from a nursery school and two teachers with great experience. The purpose with the interviews is to find out what knowledge these children have about the Right of Common and what the teachers think they need to find this knowledge.The children didn't know what the word Right of Common stands for but when they got more concrete alternatives they had good experiences. The two teachers had different opinions about what is the most important concerning the stays in the nature. Exercise meant a lot for one teacher. To have fun and to use all your senses were more important for the other one.

Undersökningens syfte är att studera hur historielärare på gymnasiet berättar om berättande. Studien grundar sig därför på intervjuer med gymnasielärare i historia. Intervjumaterialet kopplas sedan för det första till retoriska begrepp, för det andra till Thomas Ziehes pedagogiska teorier och för det tredje till Peter Gärdenfors bild av människan som mönsterskapare och meningssökare. Resultatet av undersökningen visar på att lärarna i sin undervisning använder retoriska grepp av olika slag. När de berättar om vad de gör, beskriver de det emellertid inte med retoriska termer..

Fokus i vårt examensarbete ligger på utvecklingssamtal med föräldrar och elever med annat modersmål än svenska. Syftet med arbetet har varit att undersöka hur lärare förbereder utvecklingssamtal. För att ta reda på detta undersökte vi vissa förhållanden. Kallar läraren till möte eller inbjuder hon? Bestämmer läraren plats eller får föräldrarna vara med och bestämma? Hur får föräldrarna veta syftet med mötet? Verkar föräldern uppfattas som en jämlike/jämbördig till läraren? Vi delade ut enkäter på två skolor, en på skola A som ligger i en av Stockholms förorter och en på skola B som ligger i en större ort i Dalarna.

Detta examensarbete handlar om FMT-metoden. Syftet är att beskriva vad Funktionsinriktad musikterapi är och att förklara hur behandlingsformen fungerar. Jag vill visa FMT-metodens möjligheter att förbättra koncentrationsförmågan. Examensarbetet baseras på erfarenheter från min praktik med två grundskoleelever, en flicka och en pojke. Intervjuer har genomförts med vuxna i deras omgivning.

In this paper you can read about students? opinion of teaching in mathematics. The study is done with eight students that were interviewed. The study is based on 16 questions about mathematic teaching. The questions covered student participation, how teachers should be, if they think mathematics is important, which approach to take in lessons and how student best learn.

Competition is keen in the fashion industry of today. Homogenous products and prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not even aware of it.In this thesis we study how two firms, Lindex and Prada, perceive their own image and then wecompare how the images of the firms are perceived by the customers.