AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.

This is a 20 points graduation thesis, performed at the Department of Urban and Rural Development at the Swedish University of Agricultural Sciences in Uppsala. The main aim of this thesis is to examine what it is like to combine studying with working and starting your own company. Furthermore, I want to be able to convey this knowledge to others. An important part of being a landscape architect is informing people, and making rather abstract issues tangible. The word 'entrepreneur' is originally French. Today, we think of entrepreneurs, or contractors, as energetic people, who dare to try new ideas. There are many reasons why people start their own company, but the most common ones are the wish to fulfil oneself and to be able to plan one's own time.

This thesis was performed at Scania?s purchasing department of non-automotive products inSödertälje, Sweden during spring 2007. The management of the purchasing department ofnon-automotive products believe that their internal customers might not have fullunderstanding of what the purchasing department does. This is a problem because the internalcustomers might not use the contracts negotiated by the purchasing department or they mightnot involve the purchasing department when making purchases.The purpose of this thesis is to examine if and how the internal customers? perception deviatesfrom the purchasing department?s perception regarding the task of the purchasing department.And also to create a communication package with the purpose of increasing the internalcustomers understanding of what the purchasing department does.

The division of Electricity at Uppsala University runs a project called Lysekil project, they have designed a buoy that uses the waves to create electric power from a generator attached to the bottom of the sea.Uppsala University is closely connected with the company Seabased and the university makes use of their facilities in Lysekil. When they designed the buoy issues occurred, the geometric design was flawed, brackets with a short shelf life and it is generally uneconomic.A study visit was done in Lysekil on Seabased facility. With this visit the project started, which is to improve the design of the buoy and the attachment of wires leading to the generator. In this project we have chosen to use a beam system with three beams that are attached to the buoy. Then a wire attached to a plate that sits between the beams will be leading to the generator. Two proposals for construction are created, what distinguishes them are the brackets between the beams and the buoy.From these constructions, the design that is considered most optimal for our project is chosen.All parts of the buoy have been modeled and the drawings are designed in ProEngineer software.The two constructions are compared with each other, but the whole focus is on the second and final structure. The report begins with an introduction describing Lysekil project, and a task description of our project.The project aims to produce an optimal buoy that will be easy to design, materials restrictive with good durability and an economical solution.Wave power true function has been studied, mechanical and finite element analysis of beams, buoy and plate design.This has been presented in this report, where in the various chapters can read more about the processes. Although the relevant facts and information on this project and buoy development is included.

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).

Known to be one of the most important resources, but also one of the most difficult ones to obtain, the workforce constitutes (consistence) the core of any organization. To find the right person for a particular position is not a trivial task. The recruitment of new staff members is important for any organization in general, but for treating organizations in particular. In order to provide the best service for its clients, it is, for a treating organization, vital to recruit nothing but highly qualified personnel. A well educated workforce can more easily stick to the treatment program and thus maintain treatment integrity.

AbstractSkanska Sweden has decided to split the organization that earlier handled both large and small projects into two different subsidiaries. A consequence of this is that all construction service handling will from now on be enforced under the name Skanska Direkt AB. The management of Skanska sees this as an opportunity to develop the organization and in the long term achieve higher earnings.   The task which Skanska in connection with the reorganization wanted to be investigated was a proposal on how the organization of work with the insurance work in the future should look like.The organization that is handled is from production manager to professional workers and includes damage handling that has been obtained from insurance companies in the southern and northern parts of Värmland. The purpose with this work is to present a different kind of view to the problem with developing this branch of the company. The main target was to work out a proposal of an organizational plan for the damage handling in Skanska Direkt AB that is possible to apply, less sensitive for dismissals, results in higher earnings, obtains higher customer satisfaction and also a staff stab that develops their skills at their own.The report and work progressed as following:Opening theory study of strategies to obtain the objectives set.Restructuring of existing organization with theories as support.Interviews with the actors involved to verify feasibility of the developed organization plan  Organization chart, the result of work means that some workers at each location shall be responsible for a small group of workers and work independently. They shall manage the process of invoicing and calculate costs at the same time as they work out on the workplace.

The purpose of this thesis is to create conditions in order to plan lighting to a library room after children's needs and wishes, and to gain deeper knowledge about how children experience different lighting environments and what they perceive as good lighting. I was given the task by Huskvarna library to design a lighting plan for their children's department. This is part of the project "Library 2.1-room as a medium" that is going on at Huskvarna library since fall 2007. My questions at issue are: 1. What do children consider as good lighting in a library? 2.

Rapid Granulator is one of the world's largest producers of granulators, which is a kind of grinderwho grinds discarded plastics to granules which later can be reused when pressure molding plastics.The company wanted help in developing a new, or alternatively extending their previous,measurement equipment. The old equipment was hard to use, required changes in the code fordifferent measurement scenarios and had a limited array of measuring quantities. Rapid had an ideaof a similar concept only with a greater number of input ports, better range of applicable sensors andan advanced yet easy to use interface. The system is supposed to be placed at Rapid's test departmentwhere it will be used as a tool for finding faults and provide data which can be used for furtherdevelopment of the granulators.The project's members accepted the task and immediately began searching for suitable componentsfor the system. After the search was completed a list of costs, limitations, sensors, I/O's anddevelopment environment was presented to Rapid's staff.

Today, Sweden is to be regarded as a country formed by the influences and effects of immigration. The government is considering integration as a process aimed to influent all forms of welfare politics and as a project working both at an individual and at a social level. The aims of integration policies are to guarantee equal rights and opportunities, to form a public community characterized by diversity, and to mobilize all citizens to participate in and to be jointly responsible for a social development characterized by mutual respect and tolerance. During the Swedish election campaign of 2002, integration policies became one of the most reported and discussed political questions in the media. The aim of this essay is to study and analyze discursive statements on integration policies made by politicians during this election campaign.

An important task for project managers in multi-project environments is to effectively choose the right people to the project team. For organizations, it means being able to prioritize and plan human resources among the various projects running in parallel. The purpose of this paper is to describe how a project manager in multi-project environments looks at the allocation of people in their projects. We did our research through literature reviews and interviews with seven project managers.The research shows that the studied organizations highlight both the expertise and the personal factors in an election. They do not use any specific personality test to identify their staff.

The form of my essay is that all human communication, can be seen as a practical knowledge, witch can be trained. I describe how I came in to a pedagogic activity, which is aimed to train people?s communicative ability in their working life and in school. This is made in the form of lectures, seminars and training program. In this essay, I even describe my personally background and what it was, that made me work with people outside the theatre.

Medieföretaget AB is a Swedish Media Company that covers several different business areas.The company daily produces one of the biggest newspapers in Sweden and publishes editorialnews on one of the country?s most visited news homepage. The company also has smallerfirms that produce new business models. Due to big changes in the media climate over theworld and a new company management team the company in November 2008 started adepartment for innovation. The main purpose of the department was to create a structuredway for managing ideas and to promote innovation.

AbstractTitle: Communicating diversity ? A study about communication and involvement in The National Council of Swedish Youth Organizations.Number of pages: 58Author: Frida SamuelssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Autumn 2006University: Division of Media and Communication, Department of Information Science,Uppsala UniversityPurpose/Aim: The general purpose of this essay is to analyse how the member organizations of LSU ? The National Council of Swedish Youth Organizations, see the communication,activities and their influence over the organization. I aim to do an analysis of the target group to find out if the lack of involvement in LSU is caused by communication problems.Material/Method: The method of this essay is quantitative and is based upon a web-survey.The chairmen of the member organizations have been asked to answer a survey about the communication in LSU. To get an idea of how widespread different opinions about LSU are the empirical data has been made into graphs to show the frequencies and also cross tabulations to find out if there are any correlations between the variables.Main result: This study has shown that the problem with involvement in LSU is only partly a communication problem. One important result is that many member organizations feel that LSU doesn?t listen to their opinions and they express a wish to have more influence over the organization.

This thesis is based upon the work done at Westinghouse electric company (WEC)inVästerås during the spring semester of 2015 and describes the development of a quickcoupler with associated blade changing tool. These are meant to be used togetherwith a sawing tool that the company uses for the dismantling of nuclear reactors,which is performed under water.The aim of the thesis was to develop a complete manufacturing documentation withdrawings and related CAD models which Westinghouse later can use to manufacturethe tool and the quick coupler. It was also included in the assignment to, if necessary,modify parts of the saw tool to adapt these to the intended blade changing tool.A number of visits to the company's workshop was made during the time to study thesaw that the thesis is based upon. The purpose of these visits was to get a better ideaof the dimensions, construction and the field of use of the saw. On three of thoseoccasions various engineers and consultants accompanied us to discuss possibleproblems with different ideas.This was interspersed with information in the form of literature studies on quickcouplers to create a clearer picture of the nature of the task.When enough information had been gathered a functional analysis was made to dividethe main problem into subthis phase the idea and concept generating process took place.The methods used for this was mainly brain writing and brainstorming.