En analys av innovationsprocessen På Mediaföretaget AB
Medieföretaget AB is a Swedish Media Company that covers several different business areas.The company daily produces one of the biggest newspapers in Sweden and publishes editorialnews on one of the country?s most visited news homepage. The company also has smallerfirms that produce new business models. Due to big changes in the media climate over theworld and a new company management team the company in November 2008 started adepartment for innovation. The main purpose of the department was to create a structuredway for managing ideas and to promote innovation. The innovation process was inspired bythe one described in the book Innovation by Carlson and Wilmot from the Stanford researchInstitute.The purpose with this final thesis was on behalf of the innovation manager to detect obstaclesin the innovation process and to give recommendations for improvement of the process. Theresults of the task were based on an empirical- and theoretical analysis. The empirical analysiswas based on just over 208 survey answers, seven interviews ant a by the student participatingobservation. The theoretical reference frame contained theories about innovation processes,project portfolio management and innovation measurement.Amongst the obstacles that were detected the survey showed that lack of time was the mainreason for champions not to continue working with their ideas after leaving them to thedepartment for innovation. But another reason was simply lack of engagement. Several of theinterview objects pointed out the inadequateness of a well-communicated innovation strategy.But also that the company was working on to many different projects.Some of the recommendations the student presents in the end of the report is, spreadinginformation in the company in a better way, having a person responsible for innovation ineach department, having a more sophisticated reward strategy or more free time for workingwith new ideas and potential innovations. A more organizational recommendation was tocollect all the different projects in the company and to visualize them in a project portfolio.