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69 Uppsatser om Targeting - Sida 3 av 5
Ungdomar, alkohol och normer
This master essay is about teenagers, alcohol and the preventing measures taken by the Swedish government. Consequences of the rising consumption of alcohol among adolescents and how to prevent dangerous alcohol consumption in the future is one of the most prioritized issues in the Swedish society today. Today there is no prevention that clearly shows any effect on teenager?s alcohol consumption and the education about the dangerous effect of alcohol is clearly not the same in schools around Sweden. To gain knowledge about how teenagers view their own consumption of alcohol we have used the Grounded Theory.
Drogbudskap i antidrogkampanjer och musikrelaterad media : En kvalitativ studie om ungdomars upplevelser
Drug related messages in antidrug campaigns and music related media -A qualitative study about young people?s perceptions Youth are exposed to both promotional and critical drug and alcohol messages in their daily media consumption. The purpose of this study is to examine how youth perceive anti-drug campaigns and drug-promoting messages in music-related media. The empirical material consists of qualitative data, including a focus group and two individual interviews, consisting of youth between the ages of 18 and19. One main finding is that young people perceive anti-drug messages differently, yet they are virtually unanimous about what makes such messages effective.
Stabil växelkurs och låg inflation - Inbördes oförenliga? En studie av implikationerna av en real appreciering
This paper examines a long run macroeconomic dilemma. This dilemma states that given a real appreciation, i.e. a continuous increase in the real exchange rate, an economy has two options open with respect to inflation and nominal exchange rate. Either the economy chooses a fixed exchange rate- regime but has to allow for a rising inflation. Or the economy can choose an inflation Targeting- regime, but then has to allow for an appreciating nominal exchange rate.
Jippieserien : En kvalitativ studie om hur multimodal media kan nå ut till barn med neuropsykiatriska funktionsnedsättningar och deras föräldrar
This report describes the work process to an interactive movie addressed to children with neurodevelopmental disabilities, where Jippieserien is the client. The aim is to explore how multimodal media can convey Jippieseriens message to children with neurodevelopmental disabilities and their parents, by taking the users needs into account.It is important to focus on the people who will use the system when designing interactive systems. This project is therefore using the designprocess human-centered design for interactive systems. The process includes four basic elements and provides guidelines for user-centered design. These parts are analysis, prototyping, implementation, and evaluation (Johansson.
Ekonomiska sanktioner ur ett sjömaktsteoretiskt perspektiv
Fleets have the ability to affect an adversary?s use of the seas for transportation. Nations have in numerous occasions exercised this power in order to ravage their opponent?s trade in times of conflict with the purpose of diminishing their military might. Great naval thinkers like Mahan and Corbett have described this use of seapower during conflicts in great depth but theories regarding the use of seapower to affect a nation?s peacetime economy in order to achieve limited political goals is lacking.
Human Stem Cell - European National Innovation Systems and Patents
The purpose of this paper is for the reader to realise how national innovation systems are deeply intertwined with the legal background of a country and to understand the processes that involves national innovation systems specifically regarding the stem cell / genetics research and how the need for specific community law must be considered Targeting the stem cell patents. The legal part will try to answer: Why is it important given the actual state of the European stem cell national innovation systems for the European Commission to take a stand and tackle issues regarding the patenting of the human stem cell innovations? This is done from a country industry analysis (business approach) and then linking it with competition law from a community stand point of view (that tackles biotechnology issues). In order to achieve this the paper is divided into three separate analyses beginning with a theoretical background of general biotechnology / genetic terms that will enable the reader to have a general understanding of the importance of this kind or research ( genetics / stem cell research). The chosen countries case studies exemplify very diverse economies and development perspective from the traditionally R&D intensive to the least and from the biggest countries in Europe to one of the smallest, thus giving cultural, legal, economic and scientific variety..
Kommunicerad Talang : Kartläggning och utvärdering av Talang 2010´s externa kommunikation
This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.
En dag på sommarovet : Analys av en novell
This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns Targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.
What helps or inspires busy moms while grocery shopping?
The purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help food retailers in Targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in recalling their memories in follow up interviews. Theoretical perspective: We base our theoretical perspective on environmental psychology where we use the original M-R model, and include personal and situational variables suggested by Bäckström and Johansson (2006); where the latter variable includes the views by Turley and Milliman (2000).
Yrkeskulturen i hotell och restaurangbranschen.En fara för lärlingar och elever? :
English abstract The culture of hotel and restaurant work.Dangerous for apprentices and students?The study is based on a survey Targeting 50 teachers at chef schools with good geographic distribution of 9 schools. Teachers answer questions on bullying and sexual harassment in the hotel and restaurant sector, and students practice shock in the meeting with the industry. Students face a hard and tough environment where it is expected that it will suffer a great deal of harassment and degrading treatment as part of a tradition. There seems to be a general but erroneous belief that the professional climate has improved.
En ungdomspark planeras : barns och ungas perspektiv på utemiljön i Simrishamn
Often places for children and youth are planned how adults think children and
adolescents want them, but we are often wrong. As a result, we find empty
playgrounds while our target groups are building dens in the bushes, hanging
around shopping areas, and so on. This report is an attempt to create a place
for young people based on the opinions of their needs and their environment to
better understand how to design a place that suits them well.
To gain knowledge about how it is to be young in Simrishamn, a small
township in the southwest of Sweden, I interviewed children and young
adolescents. The interviews were all carried out in groups, mostly in larger
groups inside where the result differed a lot depending on the settings for the
interview. Two walkabouts with groups of three children were also made.
Most of the children were eager to participate and tell about their reality,
but some preferred not to.
Erfarenheter från insatserna i Somalia under 1990-talet : kopplat till utvecklingen av den amerikanska doktrinen FM3-24
Den amerikanska doktrinen FM3-24 beskriver hur en operation inom COIN-konceptet kan genomföras och hur befälhavaren kan använda doktrinen som stöd i genomförande och planering av operationer. Doktrinen är utvecklad med stöd av de lärdomar som amerikanska trupper dragit i 2000-talets konflikter i Irak och Afghanistan, och doktrinen används idag som stöd i de pågående insatserna. Under 1990-talets konflikt i Somalia fanns inte denna doktrin. Syftet med uppsatsen är att undersöka om det kan spåras lärdomar redan från 1990-talets Somalia till utformandet av den nu utvecklade amerikanska doktrinen FM3-24. Resultatet visar att likheter finns i hur operationer enligt FM3-24 skall genomföras, dock är olikheterna de som är mest tydliga. Många av de steg som beskrivs i doktrinen har under insatsen avvikit helt eller vartefter insatsen fortskred. En orsak till det kan vara att amerikanska trupper under början av 1990-talet inte hade samma erfarenhet av COIN-insatser som de hade när doktrinen under 2000-talet utvecklades. I slutet av studien presenteras tänkta ?lessons learned? som kan vara bidragande till doktrinens utformning. .
Jämförelse av träningsmetod i olika hundsportsgrenar
Dogs have been held as pets for thousands of years. Dogs held today usually get some sort of training some time during their life. You can train dogs for many different reasons such as general obedience or you can train them for competition. When training a dog every behaviour is followed by a consequence. These consequences are positive reinforcement, positive punishment, negative punishment and negative reinforcement.
Kvinnors organisering : hur ser svenska kvinnoorganisationer på betydelsen av statligt bidrag?
AbstractC-level essay in political science, by Frida Orlinder, spring semester 2008Supervisor: Susan Marton?Good contracting? ? A study of contracting in public procurement regarding the transportation of school children?Over the last decades models influenced by the market have been gaining influence in public administration all over the world. New Public Management has been presented as a theoretical ?shopping basket? from which concepts can be applied to the administration of municipal services. The purpose of this essay is to investigate in an explorative way how New Public Management (NPM) views contracting and the role of the internal customer in contracting.
Business Intelligence i SharePoint
The goal for this thesis work was to develop Business Intelligence (BI) for an IT consultant company.LexiConsult is an IT consultant company in the Lexicon-group which offers expertise within Office (templates, database, spreadsheets, Outlook etc.) but also SharePoint development and services like support, documentation etcetera.We have investigated the functionality in SharePoint and MS SQL Server and have also evaluated which possibilities these platforms offer in terms of creating a BI-solution for LexiConsults needs. SharePoint offers a variety of different tools and services for BI but none of these where available in the Office365-version which LexiConsult uses. Another solution was therefore suggested where the reports should be published on a web hosting company.We have also studied critical success factors when implementing BI in an IT consulting company.The result is a set of BI-reports developed for SQL Server Reporting Services (SSRS), which the staff of LexiConsult can access via their SharePoint site.The reports are designed for monitoring and analysis of the economy with e.g. key performance indicators, drill-down of the revenue in different aspects such as by time period, per employee, per customer etcetera. The reports provides vital knowledge that can be used for decision support, e.g.