The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.

Many grocery stores have products marked whit there private brands. The information about these brands is poor. We wanted to find out what the stores own brands stand for and what the manager of purchase thinks it stands for. We choose to concentrate on meat and cured meat and limit our study to ICA, Axfood and Coop because they are the three main actors in the Swedish branch of grocery. The supplier has traditionally manufactured products and made there own brands. These products have been distributed and sold to the consumer thru stores.

Examensarbetet syftar till att jämföra nya alternativ till olika system för användning i laborationer i reglerteknikkurser för olika studentkategorier. Det skall utredas vilket av ett antal alternativ till mjukvaruplattformar som är bäst lämpat att användas vid reglerteknikundervisningen i ITN:s reglerlaboratorium vid Linköpings universitet. Tidigare laborationer i berörda kurser skall även modifieras så att dessa kan genomföras i de nya systemen.Examensarbetet resulterade i en rad modifierade laborationer och system att tillämpa i dessa. De nya systemen medför att all reglering sköts direkt från en dator istället för tidigare variant med externa apparater som programmeras. På så sätt kan större fokus läggas på regleringen i sig och inte de system som tillämpas för att utföra den..

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

AbstractThe assignment were assigned by Camatec Industriteknik AB. Camatec is a Karlstadlocated consulting company, they make everything from pilot studies to complete projects in mechanical design and calculation. They even have their own patented product, Camcoil. It is a winder for steel strips and is used for example with hardening of the steel strip. The assignment has been to solve the problems encountered by some customers within this product.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Rapportens syfte: Att undersöka eventuell samvariation mellan redovisningskvalitet och betavärden, volatilitet, price/earnings samt price/sales.Metod: Jämförelseanalys där korrelationer har beräknats mellan finansiella mått och resultaten utifrån en bedömningsmodell från konsultbolaget Kanton som vi anser utgöra en valid mätning av redovisningskvalitet.Dataunderlag: Finansiell data har hämtats från Avanzas webbportal medan resultaten från Kantons granskning har nyttjats, vilken i sig utgör underlag för utmärkelsen Årets börsbolag som görs i samarbete med Aktiespararna.Resultat: Vi finner inga signifikanta samband som ligger i linje med våra ursprungliga frågeställningar. Det verkar dock finnas ett positivt variationssamband mellan betavärde och redovisningskvalitet på Mid Cap-listan.Slutsatser: Analysen förkastar våra förväntade resultat och förutom mätfel diskuterar vi potentiella orsaker som exempelvis att investerare inte tar till sig all information, att den avgörande informationen återfinns i räkenskaperna eller att redovisningen bestäms till stor grad av kapitalägare. Det kan också vara så att mer information inte alltid är positivt..

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

This project aims to investigate whether algae can be used for biodiesel production in Italy. Algaes are a good option since they are fast growing and do not occupy arable land. The aspects that have been considered are growing, harvesting, which algae strain that is most suitable, extraction of oil, the production of biodiesel and where in Italy this could be possible due to climate. Cost? and energy calculations have been made to investigate if biodiesel produced from algae would be profitable. During the production of biodiesel there are several residues obtained. When the oil has been extracted from the algae, biogas is produced from the residual biomass by anaerobic digestion and then the electricity that can be produced is supplied to the production of biodiesel.

Solar energy is the one most talked about among energy sources due to its huge potential amongst renewable energy technologies. A greater use of the solar energy may be the solution to today's climate threats. Normally there are two different types of solar technologies, solar cells and solar thermal collectors. Solar cells convert solar energy in to electricity whilst solar thermal collectors convert solar energy into heat, which can be used to heat hot water for households. This goal of this study has been to investigate the possibility of implementing solar energy into the energy system of Kista Galleria, one of Sweden's foremost venues.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

AbstractThis report has been developed in cooperation with Peab Region Bostad Göteborg, mentor at Krook& Tjäder (through Chalmers), and examiner at Chalmers University of Technology. The report is the result of a research of a building project, constructed by Peab. The report is investigating and it means to identify and evaluate qualities in the dwelling and its surroundings. Its purpose is to evaluate how the residents in a chosen housing cooperative enjoy living there. It shall, with help of chosen quality aspects, identify what expectations the residents had before moving in, how they experience the dwelling and its surroundings today, and what hopes they have for the future planning of the area.

A majority of Swedish consumers have a positive attitude towards organic production and the number of organic products on the market is increasing. Despite these positive trends, there are still relatively few consumers who choose to buy organic produced products. According to statistics, only 3% of the total sales of food consist of organic products. The aim with this essay is to understand what is needed, both from the grocery store and the consumer's point of view, to increase the consumption of organic food. Information has been collected partly through questionnaire with consumers and partly through analysis of sales statistics for a selected numbers of products. Then the empirical material have been analysed in the light of a combination of the Behavioural Perspective Model (Foxell, 1997) and Kotler's Four P:s (Kotler, 2002). Consumer's willingness to buy organic products is influenced by a number of different factors. One important thing is if the grocery store offers a behaviour setting that stimulates the consumers positive attitude and facilitates their possibilities to collect new information. Furthermore, the store needs to offer a broad and well-visualised selection of organic products.

Obesity and overweight are today classified as one of the largest epidemics in the Western world and is threaten a large part of the population. As a reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently.There is great interest in healthy food on the Swedish food market, but still healthy foods only represents a small proportion of the total food sales. The essay examines the gap between the current and potential demand for healthy food and if it can be explained by any of the following factors: lack of information, price, taste or cognitive behavioral.To study these questions a quantitative method have been used and 213 questionnaires were collected. The intention is to draw general conclusions about the entire population.