This project is an attempt at creating a bag that is both functionaland has an interesting and relevant visual appearance. I have found that a bag that is functional usually have adapted certain aesthetics which are appealing only to a very limited target group. At the same time many bags that are more focused on style can be downright disabling to the carrier. I wanted to create a functional bag, and to explore new functions doing this, while working with aesthetics that stayed relevant and interesting to my target group. The bag was designed for the company Åhléns and their label WERA Stockholm, and theircustomers was the target group.

Abstract The purpose with this essay is to get an understanding of how the christmascalender hasevolved throughout the history, and why its shape looks like it does. We have made ananalysis of the 21-centurys calendars to get a look on the content and tried to track a targetgroup. Which themes have characterized the 21-century and how can you put these in relationto earlier calendars? To get a greater insight in the design of the christmascalendar, we madean interview with SVT's Susanne Kvarforth. After this it came to our knowledge that they arelacking guidelines besides that their target group is 6-12 year olds.

The purpose of this study was to compare reading development assessments with writing assessments to create an understanding about the relationship between the reading and writing ability of children. Another aim of the study was to look at other factors that cohere with the ability to read and write, such as background and socio-economic status. Our hypothesis was that explicit instruction in writing is necessary to develop good writing skills. We chose to conduct a quantitative study containing an inquiry, a dictation and a writing task. We compared our results with reading assessments based on a reading development schedule (LUS).

AimThe purpose of the study was to investigate how upper secondary school students experience performance demands during their physical education and health classes (PE-classes). The questions were as following: Are there differing perceptions between the sexes whether students experience performance demands? In what situations do the students feel that the demands on their performance are high during PE-classes? Do the students experience of demands on performance differ whether the physical education and health teacher is male or female? Do students feel unfairly treated by the physical education and health teacher during PE-classes?MethodSeven upper secondary schools in Stockholm?s administrative district were randomly selected to participate in the survey. The principals were contacted for further information and to set a date for performing the survey. The project leaders were present during the days the surveys were taken by students in the social science and natural science programs.

Den tilltagande internationella globaliseringen gör att företag ständigt möter ökande konkurrens. På grund av den ökade globala konkurrensen kan företag inte längre bara sätta försäljningspriser som täcker deras kostnader för produkten, utan i dagens läge måste de även se till vad de tänkta kunderna faktiskt är villiga att betala. Det finns olika metoder för att prissätta produkter, traditionell självkostnadskalkylering och det nya synsättet target costing. Det finns författare som anser att traditionell självkostnads¬kalkylering tillhör förfluten tid i och med den globala konkurrensen. Många författare menar att det istället är target costing som i dagens läge bör tillämpas, och då framförallt av masstillverkande företag.

The aim of the study was to evaluate the social integration amongst newly arrived students in the two different school systems Sweden welcomes them into. The first school system takes in newly arrived students into preparation classes whilst the other integrates the students directly into ordinary classrooms. The examination is based on qualitative observations in the classroom, canteen, and playground, and interviews with teachers and a select few students from each school system.The result of the study showed that newly arrived students in ordinary classes are socially integrated more into the school than the newly arrived students that are welcomed into a preparation class. Newly arrived students are offered a larger chance of being integrated into the school environment if they are introduced directly into an ordinary class. In preparation classes, social integration is narrowed down to between the classmates.

The aim of this piece of work is to highlight and investigate young female?s motivation in participation of P.E classes and the degree to which the content of classes affect their motivation. To support this piece of work two theories have been utilized, the Self-determination Theory and a gender related perspective theory. The research consists of six qualitative interviews of young females who are perceived to be less motivated. These interviews focus on their views and attitudes in relation to P.E within the Swedish high school setting.

In the following study the author compares two methods of teaching history, the thematic approach and a more traditional chronological approach. Aiming at distinguishing the perceived notions of strength and weaknesses of each method, from the perspective of teaching, the author uses semi-structural interviews with four teachers in order to shed light on the reasons why each method is chosen. The perceptions of the thematical and chronological method in teaching history are further compared with the result in students? grades. The result shows that the thematic method is perceived as being better at teaching the student about causality and different understandings of changes in history, which would have positive impact on higher grades.

The purpose of this master thesis is to evaluate how the current share price and market consensus affect security analysts target price and if an investor should pay any attention to it. Empirical data is primarily collected from qualitative interviews with ten security analysts but also from a quantitative e-mail survey. Our main finding is that security analysts are indeed affected by each others earnings forecasts as well as the current share price. This is not strange, it is in several aspects rational. Security analysts has often nothing to gain by standing out too much and not either by spending too much time trying to create their own opinions due to lack of time or the complexity of what is analyzed.

THE ROLE OF TARGET GROUPS IN FEEDBACK EFFECTSBrand extension is one of the most commonly used brand strategies since it reduces some of the risks involved in introducing a completely new brand. There are, however, several challenges associated with brand extensions. One of these challenges is the impact of a new brand extension on the parent brand image, which is known as feedback effect. Feedback effects are the changes in parent brand associations that are caused by a new brand extension, these effects can be both negative and positive. Several previous studies have investigated feedback effects and the antecedents of these effects.

The report aims to examine how property owners position themselves to reach their targetmarket, and which strategies they use when positioning their product. The investigation has beencarried out mainly in the form of a case study in which a number of interviews with Stockholmreal estate companies has been conducted, focusing on commercial property market segment.The interviews have resulted in identification of common and specific strategies among thecompanies. These strategies have been analyzed in the light of the theory by Philip Kotler andKevin Lane Keller, focusing on how an offer should be designed to reach a competitive position.It can be concluded that positioning is a key activity for successfully addressing the targetmarket. Successful positioning mandates three key requirements to be met; determining thecategory to which the offer belongs, identifying similarities and differences compared to thecompetitors and developing a brand mantra. The result of the case study concludes that theproperty companies work similar in many ways.

The main purpose of my essay is to inquire into the situation in the preparatory classes. The focus of interest in the essay is to see how new arrived pupils/children from Iraq integrate in the new school environment, foreign culture and what difficulties they come across during their period at the preparatory class. Such as language difficulties and how they manage with the traumatic memories from the war and the effect of that in their learning.I choose to do a qualitative survey and taking part in observing a preparatory class to see how they work. Thereafter, to see from a different perspective and understand the pupils more and perhaps go deeper with some questions I choose to interview some of the pupils. The responds I received gave me a more comprehensible idea of the struggle these children have been through and still go through in a daily basis.The result of this study illustrates the character of a preparatory class, and the central factors that occur in their education.

The purpose of this study is to use a qualitative method to investigate the Swedish curriculums of 1919, 1962 and 2011 in search of attitudes and different usages of the popular culture of the time. To reach these conclusions Antonio Gramsci?s theories about cultural hegemony have been applied to prove how the superior classes, in this study these classes are represented by the Swedish school as an institution, use popular culture to maintain sovereignty of the lower classes. Ergo the problem highlighted in this study is whether the cultural class society exists in a fixed state since the 1919?s with the school as the institution to implement the tradition of cultural hegemony.

Dagens konkurrenssituation är hård eftersom konsumenternas preferenser ständigt förändras. Produktutveckling har därför blivit en av ett företags viktigaste framgångsfaktorer. Eftersom mer än 80% av kostnaderna är låsta redan i tillverkningsstadiet bör kostnadsreducering kreeras under produktens idé och designstadium. Target Costing är ett sätt att lyckas med kostnadsreducering. Det är främst stora tillverkningsföretag med höga kostnader för produktutveckling som använder hela Target Costing processen eller dess olika delar till att förbättra sin konkurrentsituation.

The aim of this study is to enhance the knowledge of target and performance management?s effects on the judiciary. In the past decades there have been a number of reforms in the general public sector of many countries. The management philosophy often used to describe these public sector reforms is called New Public Management (NPM). One main theme has been an increased focus on the management control systems, for example a greater emphasis on target and performance management.