This thesis provides the first test of the effects of ?advertising Talk?, i.e. comments, discussions and opinions about advertising. Despite its prevalence quantitative research on advertising Talk has been scarce and this study is thus an attempt to fill in some blanks. Hypothesizing that advertising Talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for Talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study.

The topic of this bachelor thesis is the art of book Talk. Book Talk is when a librarian orally presents a book in front of a group of people, in this thesis, a group of children. The first part of the thesis treats book Talk as a method and its development. It will also go through which role book Talk plays in the daily work of a children's librarian today, and if they got any education in book Talk during their librarian education. The purpose of this study is to investigate and compare Lev Vygotskij's pedagogical theories on fantasy and creativity to book Talk performed by children's librarians.

Title: The significance of small Talk on leadershipDate of seminar: 13 October 2010Course: Bachelor paper in Business, in Organization, 15 ECTSInstitution: Swedish Business School at Orebro UniversityAuthors: Linda Andersson & Ebba HallbergAdvisor: Gabriella WennblomPurpose: The purpose of this paper is to identify and describe how leadership is affected by the small Talk, with these three managers. This with the manager?s perspective as a starting point, within the three services we examined.Research methodology: This paper is based on a qualitative method. Targeted open interviews were carried out with three respondents. Literature in the organizational field has been searched through to give a base for the study.Theoretical framework: This paper uses the theory of communication, the theory of leadership and the theory of small Talk.Conclusion: The conclusion we make is that the small Talk makes it easier for the modern leadership, this is because the small Talk, among other things, allows the manager to spread information and to avoid misinterpretation, and that the manager become more involved in the company.Keywords: Communication, small Talk, leadership.

Syftet med studien var att undersöka fotbollsspelares upplevelser av visualisering, fotbollsspelares upplevelser av self-Talk och om det finns något samband mellan deras upplevelser av visualisering och self-Talk. I studien deltog tio manliga fotbollsspelare i Sverige med en medelålder på 23 år (SD = 4.029). Resultatet från undersökningen analyserades kvalitativt. Resultatet visade att nio av tio spelare använde sig av visualisering. Fotbollsspelarna upplevde både frivillig och ofrivillig visualisering.

In this study the book Talk is examined as a communicative act with a purpose to convince according to an under-lying intention to promote reading. I follow the book Talk?s way from an idea of the book Talker (and the library) to the reception of the audience, with the aim to understand how to Talk about books in an engaging manner. More specifically, the rhetorical situation and the purpose of a book Talk, the performance and the means to arouse and retain interest in the book Talk as a speech and in the books themselves are examined and the impact of the book Talk on the audience.The empirical material consists of observations of two different book Talks (both directed to children) and interviews with the two different book Talking librarians and a few of the children from the audiences to both book Talks. The theoretical framework consists of rhetorical theories from both antique and modern times and I perform a rhetorical analysis of both book Talks.

This paper examines the function of narrative discourse in television Talk shows. Basing our analysis on five episodes of the Swedish Talk show Skavlan, we illustrate how narratives are initiated and elaborated by the participants of the show. The analysis shows that the institutional roles are challanged and that the roles vary between the host ant the guests. The analysis also shows that when guests introduce and elaborate stories they use the same discursive actions and resources as the host. When participants enter an actvie role in their storytelling the hos takes a more restrained role in which he lets the the conversation evolve spontaneously.

Author: Nilsson LindaTitle: Appraisal Talk- new ideals and new formsThe purpose of this study was to examine the concept of the appraisal Talk. More specifically its aim was to find out more about the function and the meaning of the appraisal Talk, for the organization, managers and co-workers point of view, and if there was any specific method applied. Two of the central questions were: How did the managers and co-workers describe the function and the meaning of appraisal Talks? Were there any differences or similarities of the respondent?s point of view, depended of their position in the organization? The method of analysis was qualitative with a critical reflective approach. The study was based on interviews with three managers and four co-workers, in the public service of elderly care in Kalmar municipality.

Author: Nilsson LindaTitle: Appraisal Talk- new ideals and new formsThe purpose of this study was to examine the concept of the appraisal Talk. More specifically its aim was to find out more about the function and the meaning of the appraisal Talk, for the organization, managers and co-workers point of view, and if there was any specific method applied. Two of the central questions were: How did the managers and co-workers describe the function and the meaning of appraisal Talks? Were there any differences or similarities of the respondent?s point of view, depended of their position in the organization? The method of analysis was qualitative with a critical reflective approach. The study was based on interviews with three managers and four co-workers, in the public service of elderly care in Kalmar municipality.

Det undersökta området för denna studie behandlar klassrumsdiskussioner kring ett matematiskt innehåll utförda av elever i två klasser i år 6 som är nivågrupperade. Dessa två grupper består övervägande av lågpresterande respektive övervägande av högpresterande elever. Denna studie är ett undervisningsförsök med syfte att undersöka hur metoden som innefattar medvetna strategier i form av ?Talk-moves? fungerar i dessa klassrumsdiskussioner. Skillnader och likheter under nämnda klassrumsdiskussioner jämförs mellan nämnda grupper.

The purpose of the study was to describe the patients? perception of and the dental hygienist students? knowledge regarding bad breath (halitosis) in a University educational clinic in Kristianstad. The study is based on a waitingroom survey (n=100), and a studentpoll (n=40).The result of the patientpoll showed that 58 % felt that they rather would not Talk about bad breath, and that 44 % found it that embarrassing to Talk about. However 81 % experienced that they were bothered by bad breath from other people. The majority 98 % felt that it was important to smell good from the mouth and 90 % would appreciate if someone could spoke to them that they had bad breath.

This paper examines the function of narrative discourse in television Talk shows. Basing our analysis on five episodes of the Swedish Talk show Skavlan, we illustrate how narratives are initiated and elaborated by the participants of the show. The analysis shows that the institutional roles are challanged and that the roles vary between the host ant the guests. The analysis also shows that when guests introduce and elaborate stories they use the same discursive actions and resources as the host. When participants enter an actvie role in their storytelling the hos takes a more restrained role in which he lets the the conversation evolve spontaneously.

Purpose: The purpose of this thesis is to compare and analyze Malmö Aviation and Rica Talk Hotel's service culture. This is done by examining three themes, the organizations ways of working with training, motivation and empowerment of frontline employees.Method: The essay is a case study-based qualitative research which mainly focuses on semi-structured, qualitative interviews with various people within the two organizations.Theory: The theoretical framework considers theory within two sections. The first section, the organizations importance in service quality, focuses on service culture or service climate and different management strategies. Section two, the employees? importance in service quality, focuses on three themes: training, motivation and empowerment of frontline employeesResults: Both Malmö Aviation and Rica Talk Hotel are companies that put great emphasis on developing and maintaining a quality service culture within the organization.

Adolescents are coming to high school counselors to Talk about sexuality for various reasons and the purpose of this study is to gain an enhanced understanding of how adolescents in high school Talk regarding sexuality and LGBTQ. The empirical material is assembled on eight narrative interviews with high school counselors. The school counselors have through their experiences in meeting adolescents, submitted stories about the adolescents´ conversations regarding sexuality to us. The empirical data were analyzed by a standard critical perspective and with the help of heteronormativity it made norms about what is normal and abnormal visible and problematized. The result demonstrates that adolescents are influenced by norms of society, the media, family and friends.

This essay is an introduction to the intentions and purposes of the british play writer Sarah Kane (1971-1999). Her own voice is presented both via quotations linked to her work and by an explanation of her connections to the surrealist poet and actor Antonin Artaud. The main focus is on Kane?s second play, Phaedra?s Love, first performed in 1996. The play is analyzed in co-relation to La volonté de savoir, the first volume in Michel Foucault?s trilogy Histoire de la sexualité.

Tankarna som har lett till den här uppsatsen är sprungna ur många långa och sena datorspelsessioner över internet. Man kunde ana att personer pratade olika beroende på om de var tvungna att trycka ner en knapp (Push-To-Talk) när de pratade med varandra eller om de bara kunde tala rakt ut (Voice Activation/Activated). För att undersöka frågeställningarna valdes en kvalitativ metod inspirerad av Hutchins tankar på hur kognition bör studeras i dess naturliga kontext (?cognition in the wild") realistisk soldatsimulator och undersökningsdeltagarna rekryterades från ett community som ofta spelar sagda spel. På så sätt eftersträvades det att studien genomfördes i sin ?vilda? kontext där röstchattandet blir en kombination av uppstyrt problemlösande och socialt småprat.