The purpose of this study is to investigate how public libraries in Norrbotten provide multilingual media and how the commitment is legitimized. In January 2014 there was a change to the guidelines for the International Library?s service for providing multilingual media. The responsibility for the provision of this service was also changed. The result shows there has been different ways of implementing the guidelines in practice; this has led to inequalities in the local library service.We have assembled data through qualitative interviews with five different public libraries in the north of Sweden.

The aim of this study is to find out how the tv-program I Zlatans fotspår (English: In Zlatan's footprints) broadcasted on Swedish public service television represent the participating young players and the Swedish football player Zlatan Ibrahimovi?. Our question formulation reads as follows:?        How is the participating youths being represented in the tv-program I Zlatans fotspår??        How is the football player Zlatan Ibrahimovi? being represented in the tv-program I Zlatans fotspår? Our thesis is qualitative and in order to find out how the participants are being represented we used a discourse analysis. We have focused on the theories discourse, identity, representation, stereotypes, discrimination and the perspective social constructionism.

Uppsatsen undersöker radiomediets form (utformning, uppbyggnad och dess olika delar) och funktion (för programmens helhet och för lyssnarna) i dagens Sverige.Syftet var att analysera vilka likheter och skillnader som finns mellan public service radion och den kommersiella radion. Det är framförallt public service radions identitet som relateras i förhållande till den kommersiella radion. I uppsatsen används både kvantitativ och kvalitativ innehållsanalys med fokus på medietextens tempo, positionering och intention. Det empiriska materialet består av två av radions mest populära morgonprogram; RIX MorronZoo och Morgonpasset i Sveriges Radio P3, inspelade morgonen den 15/4 samt morgonen den 16/4 -2004. Referenserna består av tidigare forskning om radiomediet, aktuella rapporter, hemsidor, tidningsartiklar och offentliga dokument om styrregler för radion i Sverige.

This thesis researches the value creation process in Internet based subscription services in accordance with service dominant logic. The aim of the paper is to identify the characteristics of these services and to envisage the future of Internet based subscription services. The authors have utilized a qualitative method in their research which consists of personal interviews as well as a focus group. The main theoretical subjects that are discussed are value creation, customer participation and service dominant logic. The paper analyses the empirical findings by matching them with the theoretical framework.

The purpose of this study is to examine the Swedish national student organizations attitudes towards school food and the school food debate between 1957-1982. The previous research on the subject maps the historical background and development of the school meal, but lacks a contemporary student perspective from the chosen time period, not least on a deeper and more political level. The theoretical starting points in the study concern organizations and their influence on public authorities as well as student influence. These theoretical frameworks are used to describe the conditions for the currently active national student organizations; Elevf?rbundet and SECO, in the political arena.

?We adapt the feeling of the moment?Vårt syfte är att analysera hur ett affärshotell arbetar och förmedlar upplevelser utifrån den service och det tjänsteerbjudande de levererar. Vi vill studera hur ett affärshotell kan tillmötesgå sina gäster med upplevelser. Våra frågeställningar är:? Hur definieras upplevelseutbudet utifrån ett affärshotells tjänsteerbjudande?? På vilket sätt förmedlar och verkställer ett affärshotell service och upplevelser? För att få djup i undersökning och material besökte vi hotellet under fyra dagar för observationer och kvalitativa undersökningar vilka vi sedan analyserat utifrån förutbestämd litteratur.

I en allt mer krympande värld, måste organisationer lära sig att snabbt reagera på marknadsförändringar. Medan organisationer blir bättre på att införa nya affärsprocesser, kvarstår problemet med en tungrodd och svårföränderlig IT?miljö. Det hela görs inte bättre av att organisationer blir mer och mer beroende av sin IT?infrastruktur.

To be a part of the future we have to make a profit, one way to improve the profit margin is by reducing the fixed costs. This paper discusses the financial results of equipment cooperatives in crop production. Through a case study of three farms in Södermanland, we have an example of how it can look today and how it could look tomorrow. The three farms are crop-producing farms with slightly different orientation. Jursta Gård, 155 hectares, and Djursnäs Säteri, 215 hectares, have grains crop and oilseed crops as the main crops, and Nibble Gård, 340 hectares, mostly have pasturelands and some grain crops.

The aim of the study was to examine if and how the social service and the social welfare secretary provides against threat and violence in the encounter with clients. The study is qualitative and carried out with six semi-structured interviews with social welfare secretaries and participation observations at the social welfare offices in three municipalities. The theoretical starting points used were symbolic interactionism and strange loops. The result shows that social service and social welfare secretaries both use measures to prevent threat and violence to occur. The precautionary measures mainly used by social services are ; looked doors, alarm device, loose objects removes and interview rooms are furnish in purpose for the social welfare secretary to flee the room at urgent need.

The thesis explores an ongoing dialectical process between different levels of employees including top management to workers of Scandinavian Airline Service (SAS) regarding a new change program and to find out the possible social construction among them. In particular, it searches for the constructed reality of SAS ground service employees at Malmö Airport with regard to the preparatory stage of SAS Strategy 2011. A possible ambiguity in dialectical process is explored as it relates to an organization?s ability to effectively influence the understanding and identity of its employees through discourse.

Although Lean has received an increased amount of attention in the service context, research still has not established how successfully Lean manages to increase service productivity; since service productivity consists of both efficiency and quality. Research regarding productivity discusses the risk of a tradeoff between efficiency and quality in service production processes. Therefore, this thesis aims to explore if the tradeoff in a production setting with low variability in demand and low customer participation exists, after Lean has been implemented. With a qualitative approach, a case study has been conducted at Scandinavian Airlines Ground Handling to evaluate the effects of Lean in the baggage handling process. The result of the study shows that the tradeoff has not been overcome; efficiency has increased at the expense of quality.

Background: The recent years in the Swedish Fast Moving Consumer Goods industry have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers? goals, whether they be financial or strategic. Purpose: The aim of this study was to investigate how this recent power shift has affected the relationships of suppliers and retailers. This development has resulted in the rather new and unexplored area of retailer value, which this study further aimed to explore.

At present, the Swedish pig industry is in transition. Prices have been low, but feed prices have increased. Therefore, many pig producers have stopped their production. Producers that lack an integrated production may contract piglet?s producers, or may use the mediation services that slaughterhouses provide.

Background: The situation for Swedish agricultural production today is characterized by an increased competition, particularly after the country joined the European Union. Swedish agricultural production laws guarantee safe, high quality foodstuffs. However, due to these strict laws, Swedish farmers face higher production costs than their competitors. Meanwhile, cheaper imported goods compete freely on the Swedish market. Swedish agricultural production must find new ways to survive in the increasing competition.

The purpose of this study is to create a deeper understanding of how Swedish universities work with their marketing communication aimed at potential domestic students. The study focuses on how universities design and select channels for the marketing communication. A case study was conducted where four respondents from two Swedish universities were interviewed in order to generate empirical data. The results show that key factors for marketing communication are uniformity, honesty and trustworthiness. The results suggest that marketing communication should focus on the student?s experiences of university life and being a student, rather than marketing the university?s core service: education.