The thesis focuses on the measurement of situational factors affecting brand loyalty in purchases and consumption. A survey is conducted using previously developed scales and 199 respondents. Results show that for the particular product category (ready-to-drink recovery drinks), purchase frequency and the product experience have stronger effects on loyalty than do situational factors such as type of activity and perceived stress. Implications for managers are discussed and suggestions for further research is presented..

The basis for this study is the question of what happens at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. The design of the study is therefore reception analysis with the help of four focus groups and thematic analysis to later identify patterns and themes in the gathered material. The theoretical approaches were collected from the field of media and communication and focused on public communication campaigns, public understanding of public communication campaigns as well as decoding of messages. The questions posed were; how is the Facebook campaign Fairadise received by the focus group participants? How do the participants read (decode) the campaign; dominant, negotiated or oppositional? And what assessments do the participants have regarding the visual versus textual information in the campaign? Previous research has shown that visual and emotional attributes are of great importance when it comes to interpreting messages about sustainable tourism and that rational information attributes are of less importance. The findings in this study agree with this previous research except when it comes to rational information.

This investigation indicates that there are regions within Europe that seems to have similar preferences and priorities regarding pike angling travels to Sweden. Swedish pike angling facilities process in first hand markets with favourable economic circumstances and a cultural interest for pike angling. There was a big differences in features between the Northern, Western, Eastern and Southern regions of Europe. They also seems to be tied to specific regions within some of the nations.The regions have diverse requirements and distinguish in terms of consumption and preferences regarding different aspects of pike angling. From there it is possible to divide pike angling tourists into segments.

In Europe, the central governments are the ones to coordinate the international standards and strategies regarding GPP; Green Public Procurement. However in Spain a GPP program was introduced late and only applied to the Central Government Institutions, (AGEA) (BOE nr. 027, 2008). These means that smaller administrations, such as, Autonomous Regions, Municipalities and Town Councils were not included in the program. The absence of a national program which excludes those governments made them introduce their own criteria for GPP, and the difference in criteria varies from one government to the other.

A uniform environmental rating system for green buildings is demanded in today's society, where the requirements of the energy consumption for real estate are increasing. There are several different systems around the world used to rate buildings, all with different assessment criteria and starting points, which make it difficult to compare environmental rated buildings with each other.The purpose of this paper is to acquire knowledge about the differences between the Swedish environmental rating system Miljöklassad Byggnad and the American LEED, to discover which system is most advantageous. We also examine whether environmental rating affect the value of a property.Miljöklassad Byggnad is relatively simple structured, which makes it possible for private individuals to rate their property. LEED is better structured on the other hand in the case of environmental classification of commercial properties, because there are manuals for among others hospitals, schools and retail. The rating system for Miljöklassad Byggnad is good since the system seeks to fix the number of errors and deficiencies as soon as possible.

The number of people in the world and the urbanization increases. This leads to a bigger need of space for the built environment, space that soon doesn?t exist. A large portion of humanity?s energy disposal is used for heating of buildings.

The climate changes that are occuring in the world have resulted in that the EU callingfor a 20 % reduction in energy consumption to the year 2020, to reach that goal theEU want the public sector to go forth as a good example. Västfastigheter owns andmanage the hospital buildings in the Västra Götaland region. To be able to reducetheir energy usage Västfastigheter has hired several consulting firms to chart out theenergy consumption on each hospital building. The biggest energy savings potentialhave been calculated and what the cost will be to perform each action. The energyaudit have been completed and stand as the decision basis for Västfastigheter?s choiceon which action packages that should be implemented.

The empirical data used for this master thesis, consists of eight manuals with the main purpose to help students evaluate information resources found on the web or Internet. The purpose is to elucidate the discourses and investigate those textual characteristics, which figure in the investigated manuals. The method used is a discursive and linguistic approach, with a power/knowledge discussion applied to the results. The analysis identifies, among other things, the production and consumption of the investigated texts, and that the manuals function as a reflection of the relationship between the participants in the situation, the sociocultural practice of the institution and its identity..

Huvudmålet med examensarbetet var att konstruera en utrustning för mätning samt loggning av dieselförbrukning på en buss. Det fanns dessutom en önskan att ett MOST-nätverk skulle konstrueras. Detta skulle användas på 2005 år Formula SAE-bil vid Luleå tekniska Universitet. Olika metoder diskuterades och arbetet resulterade i en prototyp som mäter och loggar både bränsleförbrukning och körsträcka på Luleå Lokaltrafiks bussar. Även ett mindre MOST-nätverk upprättades men med ett icke tillfredställande resultat.

Huvudmålet med examensarbetet var att konstruera en utrustning för mätning samt loggning av dieselförbrukning på en buss. Det fanns dessutom en önskan att ett MOST-nätverk skulle konstrueras. Detta skulle användas på 2005 år Formula SAE-bil vid Luleå tekniska Universitet. Olika metoder diskuterades och arbetet resulterade i en prototyp som mäter och loggar både bränsleförbrukning och körsträcka på Luleå Lokaltrafiks bussar. Även ett mindre MOST-nätverk upprättades men med ett icke tillfredställande resultat..

The climate changes that are occuring in the world have resulted in that the EU callingfor a 20 % reduction in energy consumption to the year 2020, to reach that goal theEU want the public sector to go forth as a good example. Västfastigheter owns andmanage the hospital buildings in the Västra Götaland region. To be able to reducetheir energy usage Västfastigheter has hired several consulting firms to chart out theenergy consumption on each hospital building. The biggest energy savings potentialhave been calculated and what the cost will be to perform each action. The energyaudit have been completed and stand as the decision basis for Västfastigheter?s choiceon which action packages that should be implemented.

Begreppet Corporate Social Responsibility (CSR), som är företagens sociala samhällsansvar har blivit allt viktigare i dagens samhälle. Den grundar sig på företagens frivilliga samhällsansvar och är indelat i tre ansvarsområden: ekonomisk, miljömässigt och socialt ansvarstagande. Syftet med CSR är att företag ska driva sin verksamhet på ett långsiktigt hållbart sätt för att kunna uppnå det måste det finnas en optimal balans mellan de tre områdena.Ett omtalat begrepp inom CSR är hållbar utveckling, som definieras enligt (World Commission on Environment and Development, 1998:57) som en ? utveckling som tillfredsställer dagens behov utan att äventyra kommande generationers möjligheter att tillfredsställa sina behov?. I takt med att CSR blev allt viktigare ville företag redovisa sitt arbete och med tiden utvecklades en del riktlinjer för redovisning av CSR arbetet.

As the cities are becoming more crowded, the urban distribution has become a major logistical challenge. Some commonproblems in the inner cities arelimited accessibility and idling. Many of Sweden's municipalities are above the limit values for PM10limit set by the EU.Sundsvall is one of these municipalities and has the vision to create a sustainable city and region. Sundsvall LogistikparkAB is part of an EU project, SMARTSET, which is collaborationbetween several cities in Europe. SMARTSETSundsvall is about to develop a market-based sustainable model for city logistics.

In this study, we have explored a new area called ?gamification? ? a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts ? such as marketing. At its basic definition, it concerns the process of transforming all kinds of activities into games.

Organic food is produced in a way that strives towards maintaining and improving natural resources. The welfare of both producers and consumers is central, also taking both animals and the environment into account. The Swedish government finds this important and in 2006 they made a resolution that the consumption of organic food should be stimulated. The goal was that 25 % of the municipalities? consumption of food should be organic in 2010.The municipality of Ludvika reached the government's target in 2011 and is currently increasing their proportion of organic food by one new product every year.  Ludvika is a member of The National Association of Swedish Eco-municipalities and the town of Ludvika is also a Fairtrade city.