Gäddfisketuristerna

This investigation indicates that there are regions within Europe that seems to have similar preferences and priorities regarding pike angling travels to Sweden. Swedish pike angling facilities process in first hand markets with favourable economic circumstances and a cultural interest for pike angling. There was a big differences in features between the Northern, Western, Eastern and Southern regions of Europe. They also seems to be tied to specific regions within some of the nations.The regions have diverse requirements and distinguish in terms of consumption and preferences regarding different aspects of pike angling. From there it is possible to divide pike angling tourists into segments. Sometimes the identified regions have economic or cultural linkage, consequently parallels can be drawn to research in the field of international marketing. The North European market for pike angling tourism in Sweden is varying where the English and Baltic states is more frequently processed than the domestic market. Markets outside of the Nordic countries were the most important among the pike angling facilities, standing for approximately 90 % of the businesses. In this Investigation two segments were observed in countries with in general weaker economic circumstances. Usually these countries had a budget concentrated consumption but also elements of a more luxurious consumption pattern. These countries were located in Eastern Europe. Angling tourists from Western Europe have in general more purchase power and constitute the most important markets for the Swedish pike angling facilities. Tourists from Western Europe are by tradition the most frequent visitors. The economic situation in the Southern Europe together with lack of cultural interest for pike angling seems to be an explanation for the low activity in processing of these markets. The only exception is the Italian market which on a regional level is more frequently processed among the Swedish pike angling facilities.In this investigation, markets from 17 Swedish pike angling facilities were mapped by the frequency of process through phone surveys. Characteristics of the companies were either profiled businesses towards pike angling or had a strong dependence on resource of pike in their business. Tour operators from 11 countries who offers packaged travels to the facilities were also interviewed through phone surveys. The facilities together with the tour operators identified some economic preferences and cultural differences between some nations and regions. For better background data about the interest for pike in Europe 6 angling associations answered an e-mail survey. The investigation also includes an interview with one of the pioneers and former vice president for one of the most successful pike angling facilities in Sweden.Selection of facilities, concepts and parameters is inspired by the authorities? publications in the field of angling tourism. Also advices from the national angling project (SwedenFishing) have inspired parts of this thesis.

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