Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as how to organize the brands, their individual roles and their relation and position to the other brands in the category to maximize revenues. To address these aspects of multi-brand portfolios, I have investigated four product categories where multiple brands are represented at Mölnlycke Health Care, Unilever, Fagerhult and L?Oréal; how the multi-brand portfolios are organized, how the segmentation, positioning and product differentiation are done and what advantages and disadvantages that are associated with this strategy. My conclusions are that multi-brand portfolios can be organized in many different ways and to become successful, they have to be set in relation to the company?s whole brand architecture.

The aim of this thesis is to investigate librarians? experiences and opinions about a system for fiction retrieval based on the subject headings list Att indexera skönlitteratur. I want to know if librarians experience that subject headings searches for fiction literature are a good working tool, if there according to librarians are other resources and means that makes fiction available and searchable, and how they estimate the possibility of non-professionals to use subject headings for fiction retrieval. Six librarians at public libraries in Göteborg where interviewed. The interviews dealt with their work with fiction literature, their experiences of subject headings as a fiction retrieval tool, and with their contacts with patrons.

AbstractThe purpose with this paper is to describe focus in the school subject swedish through a historic perspective. The purpose is also to intestigate how a group of pupils in the last grade in upper (senior) level of compulsory school and teachers with the subject swedish thinks about the subject, what is the most meaningful to pupils in the last grade in upper level of compulsory school.The history of the Swedish school system from the 15 th century till today and the entrance of Swedich as a subject in school has been studied by literature and curriculum. With help from Mr Lars-Göran Malmgrens analysis of different swedish subjects the curriculums analyses to see which subject who appear.Pupils from the last grade in upper level of compulsory school and their teachers in the the subject swedish have answered questions in two different questionnaires regarding what is most meaningful with the subject. The result are to be present in this paper as diagram and also in ordinary text.The conclusion is that the subject swedish has changed from functionalism to formalism and then turned to a more literary education and finally towards functionalism again. The results from the questionnaire papers show that the pupils put most value in learning different skills while the teachers see the importance of both skills and developing the personality..

The aim of this thesis is to seek understanding of which images there are about the ?others? in the society. For this study, four women in the ages of 21-23 years old were interviewed during April 2005. The empirical material was analysed with Laclaus and Mouffes discourse analysis. One conclusion is that the images of the ?immigrant? and the ?immigrant women? are created opposite to the ?Swedes? and the ?Swedish women?.

The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position  on their specific market. The thesis treats theories and empirical data to be  able to answer the purposes of the thesis and for the authors to be able to give recommendations of how companies in this situation can improve their marketing strategies. To be able to give these recommendations a more in depth study had been made of a carsharing company, Sunfleet. This to be able to se how a specific company works with branding and positioning as well as what can be improved.

This is an essay concerning the differences between boys? and girls? way of learning and how this difference influences the teaching in the technology subject. The method is divided in two. The first part is based on a survey over literature about teaching girls and boys in the technology subject. The second part is based on interviews with three male teachers in the same subject.

The aim of this Master's thesis is to investigate the importance of subject expertise for academic librarians in Skåne. Virtually all librarians in Sweden have studied other subjects besides library and information science (LIS) before becoming librarians, and in this thesis we ask what happens to this expertise. How many librarians can be said to have a good background in the subjects they are working with? Do academic librarians use their subject knowledge on the job? Does it make a difference what subject one has studied when it comes to job opportunities? What do librarians themselves think of the importance of subject expertise? We are also interested in finding out how subject expertise fits in with the growing professionalization of librarianship.A quantitative questionnaire was sent to 195 academic librarians at four different institutes of higher education in Skåne. A total of 107 librarians answered questions about their LIS education, subject background and current job as well questions on how important they perceived a subject background to be for themselves and for academic librarians in general.

This work is a combination of a literature study and a practical pilotstudy. In the literature study essential physiological reasons of why anaesthesia of horses is so risky are explained. Diffrent methods of induction and recovery are brought up, together with significant aspects of positioning the horse on the operating table and perianaesthetic complications such as myopathy, neuropathy and limb fractures. The pilotstudy had the purpose of examine the bodytemperature of horses undergoing general anaesthesia and to control the perianaesthetic temperature measurements performed in Swedish horseclinics and veterinary hospitals. Our hypothesis was that the bodytemperature of the horses would decrease but not enough to cause a problem. The purpose of this work has been to gather more profound knowledges in the subject of perianaesthetic nursing of horses which is an important part of the assignment of a veterinary nurse..

Syfte: Syftet med uppsatsen är att undersöka hur en entreprenör/ kreatör produktplacerar i bästa mån för att överleva i modebranschen. Metod: Kvalitativ med intervjuer som bas för empirin. Slutsats: Med hjälp av en positioneringsmodell kan entreprenören/kreatören ta ställning till sina konkurrenter och placera sin produkt till den tänkta målgruppen. Teorin hjälper företagare att strukturera upp en annars komplex hantering som i nystartade företag ?bara sker?.

AbstractMy purpose with this composition was to investigate how the pupils at the nine-year compulsory school year eight describe the subject sport and health in school. The results from the interviews were compared with some of existing ideas and theories that are used in work for health of today. The studies that earlier has been done in the subject have in the most cases had focus from an adult perspective, with a view to look at the subject sport and health. I choose to examine what possible experienced health factors from a perspective of pupils, witch are important for the pupils to reach physical between the subject, what did they learn about health at the lessons and how they define the conception of healthIn my qualitative study I used interview to investigate the pupils describe of the subject sport and health in school. The choice of method was inductive in purpose to develop ideas and hypothesis in the subject.

The aim of this paper is to compare subject headings by the authors of the work and those administrated by professional indexers. The empirical setting for the study lies within the sociological discipline. The questions asked are:? What overall similarities and differences between subject headings administrated by authors versus indexers can we find?? What qualitative advantages and disadvantages can we establish between subject headings generated by natural language versus controlled vocabularies?Subject headings in the Swedish national library catalogue Libris and in five Swedish universities platforms for academic publishing are studied and compared. Today it is praxis at Swedish universities that administration of subject headings is done by authors and not by professional indexers.

This essay examines the speaking subject in Katarina Frostenson?s poetry through a phenomenological perspective. The study is focused on how the subject appears, the relation between the subject?s inner world and the outside world, and the relation between the speaking subject and language. The purpose of the study is to expand the understanding of questions regarding the subject in Frostenson?s poetry by using a phenomenological approach ? a perspective that is missing in previous studies.

The aim of this study is to evaluate an alternative projection of the Medial Coronoid Process (MCP) of the canine elbow joint. The projection (Di35M-PrLO) was, to my knowledge, first mentioned in an article by Haudiquet et al in 2002. In that article the projection was tested in vitro, and a good sensitivity was showed for the Medial Coronoid Process. The projection might be helpful in cases of suspected Fragmented Coronoid Process (FCP) . This study is divided into three parts. The first part is an in-vivo test of the projection, including technique and subjective evaluation of the outlining of the MCP.

This essay shows how teachers adjust the literature studies in the mother tongue subject to their different classes in upper secondary school.The study is based on interviews with two teachers and an analysis of two different school-books. The conclusion is that the subject of literary education in the vocational programs is a pragmatic subject with focus on the pupils? needs and skills, and the subject in the theoretical programs has more focus on mediation of a literary heritage..