Syfte:  Syftet är att analysera och utvärdera Apoteket Shop och The Body Shop som varumärkeMetod:  Denna studie har utgått ifrån ett holistiskt synsätt. Det valda teoretiska förhållningssättet är deduktion och en kvalitativ forskningsmetod i form av djupintervjuer samt kvantitativ forskningsmetod i form av en enkätundersökning.Teorier:  Involvement Theory, Brand, Brand Strategy, Brand Equity, Business Concept, Planning Philosophies, Brand Service Value Chain, Total Communication.Empiri:  Totalt 6 st djupintervjuer med representanter på Apoteket Shop och The Body Shop. Enkätundersökning med 25 stycken kunder på vardera företag.Resultat:  Resultatet visar att Apoteket Shop har ett långsiktigt tänkande men en bit kvar i implementeringsarbetet. The Body Shop har ett långsiktigt tänkande vilket även syns tydligt i deras arbete. Slutsats:  De otillbörliga konkurrensfördelar som Apoteket Shop har är att de redan tillhör ett starkt och väletablerat varumärke. Om Apoteket Shop inte arbetar så att organisationsutformningen är i samklang med den starka affärsidén/varumärket kommer de otillbörliga konkurrensfördelar endast att vara kortsiktiga då förutsättningarna för en långsiktighet inte finns inom organisationen.    .

Alla har i varierad utsträckning egna erfarenheter av skolan, det medför att tankar och synsätt om den skiftar beroende på vem som tillfrågas. Lyhördhet, kommunikation och engagemang är grundläggande förutsättningar för samarbetet mellan hem och skola som i sin tur har stor betydelse för barnets skolgång. Skolan har under lång tid präglats av olika maktförhållanden som bidrog till att pedagogens auktoritet var given. Idag betonas vikten av att skolan och vårdnadshavare gemensamt är ansvariga för elevens skolgång, därmed blir det pedagogens personliga egenskaper som bygger auktoritet. Syftet med studien var att undersöka hur föräldrar till barn i årskurs 1-3 resonerar kring samarbetet mellan hemmet och skolan.

The design process of an interaction design student is mostly collaborative and computer oriented. Based on this, it?s hard to believe that we have not yet found a tool that will facilitate our needs. With this in mind, which elements do we need to promote collaboration in a virtual design process? This thesis will include design processes, collaboration, creativity and virtual awareness, amongst others.

This case study examines how upper secondary schools in a municipality in the northern parts of Sweden structure their special pedagogy with students who have ADHD and dyslexia, students? and parents? experiences of this, and what regulates the schools management in this particular aspect. The results show that all the schools have special pedagogues and other support staff employed, though in varied extent. Furthermore, the resources are distributed differently from school to school. The focus, however, is always around communication between the concerned parties.

The aim was to study the factors that contributed to the prescription of physical activity on prescription (PaP) by the professions in primary healthcare. A qualitative method was used in the study. The sample consisted of six participants; two doctors, two physiotherapists and two district nurses in primary healthcare in Uppsala County. The data were collected with semi-structured interviews and were analyzed with a thematic approach. The results show a great variety in which type of patient that receive PaP, however people with lifestyle diseases such as diabetes, hypertension and obesity are often more represented.

Biografmarknaden är i dagsläget i en situation där marknadsledaren har en monopolliknande ställning. Detta påverkar i hög grad de mindre biografernas existens då man inte kan konkurrera på samma villkor. Detta i sin tur leder till att biografbesökarna försvinner till de större biograferna med större produktutbud. Mindre biografer måste hitta nya lösningar för att kunna behålla sina kunder på en konkurrensutsatt marknad. Denna uppsats tar därför upp vilka faktorer som är viktiga för att kunna skapa lojala och återkommande kunder. Syftet med uppsatsen är att göra en fallstudie för att analysera och utvärdera två stora och en liten biograf.

The aim of this essay is to get deeper into the mysteries of love as they manifest themselves as most open: in literature. I have studied the two French writers Claire Etcherelli and Françoise Sagan, both writing about love in the 50?s Paris. While Etcherelli?s love takes place between factory workers, Sagan?s scene is the upper middle class.

Problem: The main problem this thesis brings up is what impact factors like trust, commitment, communication between a company and its costumers and value can have on costumer satisfaction on the basis of a relationship perspective.Purpose: The purpose with this thesis is to describe the importance of factors that can have an impact on customer satisfaction on the basis of a relationship perspective. To do this the author has looked into a company called Q-steps and conducted an investigation on their costumers opinion of their relationship with the company.Method: An interview was held with Q-steps CEO Sören Levén as the basis of the thesis, as well as a questionnaire that was sent to the company?s existing costumers over the web.Theory: In the thesis the author uses a model that describes factors that can have an impact on costumer satisfaction on the basis of a relationship perspective. This model is based on theories within relationship building in service companies.Conclusion: To be able to develop good relationships to their customers and as a result of this increase the level of costumer satisfaction, Q-steps has to take different variables into consideration. The main focus in this matter should lay on the variables that to a great extent affect the level of costumer satisfaction.

Many studies have pointed out that generosity depends on different things like gender, age and nationality. We wanted to see if predetermined factors like genetics also had an effect on the intention of generosity. There is a ratio between the index finger (2D) and ring finger (4D) that is determined by the levels of testosterone in the amniotic fluid and that have had some significant effect on personality attributes like musical and leadership skills. We wanted to see if that ratio had any effect on the intention of generosity. We experimentally examined a group of priest student and two groups of young handball players and let the groups answer a survey that included a sort of dictator game and we photo copied their hands to get their 2D:4D-ratio.

As the title reveals this is a study of female college students alcohol habits in Kalmar,Sweden. During the spring of 2012 a total of 118 female students at Linnaeus universityanswered a survey about their alcohol habits. The survey reveled that as many as 67%percent of the answering female students (according to Audit) have risky drinking habits.The drinking habits are explained using Albert Banduras social learning theory in contextto the Scandinavian drinking pattern. The study concludes that female alcohol habits needeven further research. Furthermore the study shows that student initiation have an impacton the female drinking habits and that expectations of that students drink are to some extentimportant to the development of hazardous drinking habits..

The advancements in digital technology and its availability contribute to the transfer of companycentricproduct development and value creation to networks or communities. It also changes the basisfor creation of customer relationships as described in previous research on Customer relationshipmanagement (CRM). The purpose of this case study was to gain an understanding of how companieslike our case study object Memoto who developed a physical product which gets added-value fromdigital product-related services looks upon product-centered communities as a way of buildingcustomer relationships. How Memoto looks upon incentives for participation in product-centeredcommunities was also examined.Our research indicated that firms in the start-up phase (which Memoto was when this study wasconducted) initially want to have more control over the process of innovation and hence have directcontact with end-customers. The reason for this is because they see a need to define the basis forfurther innovation work.

My paper deals with SMS and IM language's impact on students' language in school. Text messaging and instant messaging involves several simplifications and abbreviations for the user to be able to write quickly and short but in the same time have made them understood by the recipient. The spelling, punctuation and use of capital letters are also of a secondary importance when writing via the text chat. My purpose with this paper is to investigate the prevalence of SMS and chat language in student texts, using students in the senior level. My respondents were asked to answer a questionnaire and write a text to a picture.

In November 2008 the National Library of Sweden decidedto switch classification system from SAB to Dewey decimalclassification. SAB had then been the main classificationsystem in the whole of the Swedish library field for 87 years.Included into the decision was not just the nationalbibliography but also the research libraries of Sweden. Thisdecision was in alignment with a West European tendency tochange in favor of the internationally well-spreadclassification system Dewey in order to co-operate more inthe cataloguing process. The purpose of this study takenplace in the autumn and winter of 2013 is to examine howlibrarians involved in the transition feel about what differentways the implementation has affected the research libraryorganizations. We also aim to study the librarians? view onthe involvement of the research libraries into the decision ofthe changeover.

Syftet med den här undersökningen var att få reda på varför man väljer att börja studera till sjökapten och även jämföra om det finns några likheter mellan de som läser tre respektive fyra år. Eftersom vi själva jobbat till sjöss, innan vi börja studera så var valet att börja studera relativt lätt för oss, men vad fick våra kollegor att börja studera? Det finns brist på styrmän till sjöss så förhoppningsvis kan vår undersökning hjälpa högskolor att lättare rekrytera personer. Vår undersökning visar att den största anledningen till att börja studera är det personliga intresset, men även att nya utmaningar i yrkeslivet har en stor påverkan i studenternas val. Däremot hittade vi ingen större likhet mellan tre och fyra åriga programmet.

This study sought to explore the juvenile crime prevention in Sweden which for the purpose of this report is seen as efforts towards preventing youth criminality and all forms of anti social behaviour by young people.In the study, interviews with six social workers working directly or indirectly with young offenders were conducted. The interview results were analyzed and subjected to transnational comparison with the practice in Kenya. The report explores existing literature on situational crime prevention, restorative justice, the link between drugs and crime, attachment to parents, peers and involvement in convectional activities, gender differences in criminality, partnerships in crime prevention and the juvenile justice system. It uses control, strain, feminist and social disorganization theories to explain the causes of delinquency, analyzes the perceptions of social workers and discusses what works in juvenile crime prevention. The report identifies the causes of delinquency in Kenya and in Sweden as well as the prevention programs that social workers perceive as effective in addressing youth crime.