The purpose of this thesis is to try to understand, with the help of existing theories and empirical findings, the parameters which are of importance in the development of the pricing capability. We have used a qualitative and abductive methodology approach. The empirical findings have been collected via semi-structured interviews which we have conducted via personal and telephone interviews. Seeing pricing as a capability within the company our theoretical framework mainly consists of the resource-based view and an article explaining and given proof how pricing can be seen as a capability. We also describe the most used pricing strategy today within business-to-business companies, the cost plus strategy.

Denna kandidatuppsats är en uppsats gjord på Programmet för Pedagogisk Mjukvaruutveckling vid Högskolan i Halmstad år 2004. Uppsatsen tar upp problemet med att presentera stora mängder text på små skärmar samt vad tidigare forskning framför om design mot dessa. Syftet med uppsatsen var att undersöka effekter som kan påverka läsförståelsen och läsbarheten vid läsande på handhållna datorer. Den litteratur vi använde bestod främst av artiklar inom området för design, framförallt design mot små skärmar. Den primärdata vi fick fram insamlades genom ett läsförståelse test med efterföljande djupintervju angående läsbarhet.

The purpose with this thesis was to study the special pedagogical perspectives that stood out in documents written by the special teachers in preschool. In order to maintain the thesis research questions a text analysis was carried out on the document ?Handledningssamtal? that was used by the special teachers in their contact with the teachers in preschool. The documents were analyzed based in the special educational perspectives and the results and measures from the analysis were divided into three levels; individual, group and organizational level. Finally a study of the connection between the analysis and the measures was carried out and the result was reported in a typology schedule inspired by earlier research.

The purpose of this essay was to examine the role of the acquisition of the Swedish language for integration of adult immigrants given by the seven parties currently in the parliament and other players on the field. The questions were meant to bring light upon the arguments used by the different players concerning the role of the Swedish language, to enlighten which discourses that are constructed, and the contradictions that exist between these. We parted from a postmodern position and used social constructionism to back up our method and theory of analysis; discourse theory. The results revealed three different discourses concerning the role of the Swedish language in the integration process; the liberal discourse, the discrimination discourse and the social democratic discourse. The liberal discourse claims that immigrants have a responsibility to learn Swedish to be able to achieve employment and to provide for themselves.

The aim of the study is to show how children and adults are described in three picture books, examining how children and adults are portrayed in text-and-picture narrative and how this has changed over time. We have analysed how the characters in the books are presented and how the representation of children and adults has changed in our own times.The material for the study consists of three picture books from different periods, with the focus on how children and adults are described as the common point of departure. The analysed picture books are: Tomtebobarnen (Beskow 1919), Aja baja, Alfons Åberg! (Bergström 1972) and Snäll (Dahle 2008).We have arrived at the conclusion that a text-and-picture narrative is in very large measure a reflection of the outlook on children, childhood and child rearing at the time when the book was published. The result shows that the greatest change that has happened is that parents? and adults? dominance in the books has declined over the years, and that children have been given a more prominent role.

Previsualisation är en arbetsprocess som i ett tidigt stadie ger oss preliminära versioner av bilder eller sekvenser. Den är till för att kunna uppskatta produktionskraven, visualisera ideér och en gemensam vision. En teknisk previsualisation är en mer specifik term där teknisk exakthet är avgörande. En teknisk previs kan skapas i programmet FrameForge Pré-viz Studio som denna text redogör för. Previsualisationen som beskrivs i denna text lägger grund för diskussioner kring hur den kan användas på en filminspelning.

This Master?s thesis is connected to an interdisciplinary field between humanities and health care; ?humanistic medicine? or ?humanistic nursing?. The object of the investigation is nursing students? experiences of reading fiction and autobiographies as course literature. In semi-structured interviews a group of students talk about their reading.

Purpose This thesis tries to create an understanding of how male homosexual entrepreneurs, both as persons and as a concept, relates to the fact that entrepreneurship, as well as the society as a whole, is heteronormative. Moreover, it examines by what methods the male homosexual entrepreneurs cope with the seemingly paradox of a homosexual man who also is an entrepreneur. Method The method has been qualitative from a social construction-point of view. We have made semi-structured interviews with nine male homosexual entrepreneurs and structured the findings from the interviews with a computer programme and mind mapping techniques. We have compared the structured findings with theories, in an abducting manner, to find out an answer to the purpose of this thesis.

Diagnosis of adhd, the cause and consequence. A study about the teachers thought about it.The purpose of this study was to examine teachers experience and views about children diagnosed with adhd, and what implication and effects it gives to the pedagogy strategies in the classroom.This is a qualitative study based on the experience of six teachers from primary school. My results have been compiled and compared to special educational research about adhd, from three different perspectives.The results showed that the teachers who have been working as teachers for a longer period, think that the problems of adhd occur primarily due to environmental causes, but then also say that they think the individual causes matters. It is also these teachers that talks very well about medication as a treatment to cure adhd symptoms. The teachers who have worked the shortest time, most of them have some special education from the teacher education.

Pensionen berör oss alla! Därför har syftet med mitt examensarbete varit att skapa en lättillgänglig broschyr som ökar förståelsen av hur pensionssystemet fungerar. Den här rapporten redogör för hur jag gick till väga när jag arbetade fram broschyren Så funkar det ? din ålderspension. Broschyren är ett informationsmaterial bestående av bearbetad text med visuella förstärkningar.Nästan allt informationsmaterial består av text, ibland tillsammans med bilder. Alla människor läser inte text automatiskt och utan ansträngning.

Purpose/Aim: The purpose of this study is to examine how the advertisements of houses in the newspaper of Dagens Nyheter, have developed in layout, by text and image, during the last fifty years and to examine what part of the home is highlighted, as evident values of lifestyle.Material/Method: By examining twenty advertisements from the newspapers every decade during the period of 1958-2008, the layout and lifestyle will be described and analyzed by a quantative and qualitive (discourse) method.Main results: The advertisements has changed in many ways. The layout has drastically developed to a more personal layout of the estate agents and the trends of lifestyle have had an impact on how the agents have created the text in the advertisments to entice customers..

The aim of this study is to learn about and demonstrate the process in which Försäkringskassan (The Swedish Social Insurance Agency) customizes texts and the texts linguistics influence on a potential beneficiary. I use three different questions to fulfill the purpose of the study. I examine what the manuals writers of Försäkringskassan use say about the issues of sentence length, addressing the beneficiaries and wording ? three language features that represent different perspectives within plain language research. Furthermore, I examine how decision texts are created and tailored for its beneficiary group and how the language in decisions is perceived by potential beneficiaries.

Syftet med min uppsats har varit att undersöka mitt författarskap, dess litterära språk och plats i den samtida litteraturen, genom att analysera min novell ?När hedningen kom till byn?.Undersökningen består av översikter över de genrer jag tycker min text passar inom: magisk realism, norrländsk litteratur och skräcklitteratur; undersökning av författares verk som har influerat mig och varit representativa för den genre de skriver inom; mina kurskamraters och handledares reaktioner och konstruktiva kritik på novellen.Resultaten av genreundersökningarna visar hur jag använt eller inte använt mig av respektive genres olika särdrag och markörer samt hur min text förhåller sig till dess samtida författare. I undersökningen av skrivprocessen framgick textens styrkor och svagheter.Mina slutsatser är att genrebestämningen av novellen är beroende av med vilken blick man väljer att läsa texten. Jag upptäckte också att jag delvis följer de traditionella skrivmönstren inom respektive genre samtidigt som jag har min egen särprägel och ton samt sätt att framställa en text..

I have done a qualitative literature study, in which the data consisted of descriptions of drug abuse in ten social inquiry text documents (that also are applications for institutional care) concerning teenagers. Social welfare secretaries representing two social welfare offices in Malmö, has written the text documents. The purpose of this essay was to examine thedescriptions and, if possible, try to make out and describe stereotyped themes and patterns depending on gender. To obtain the purpose of this essay I searched for answers of the following three central questions:- What appears to be the social welfare secretary's purpose in describing the teenager's drug abuse?- How is the parameter gender related to the descriptions of drug abuse in the social inquiry text documents?- How are other possible gender-stereotyped descriptions of the teenager related to the descriptions of drug abuse?In the analysis of the descriptions, which where the foundation of the study, I found patterns in describing drug abuse depending on gender.

This thesis describes how social work language practice circulates around the implementation process of an evidence based structured assessment tool – Savry. The purpose is to examine and understand the social workers language practice in a working group that uses this structured assessment tool in their work with youth. The purpose is also to look for dimensions of identity in terms of discourse. The ontological viewpoint is post-structuralism where language is in focus. The theoretical framework is discourse theory based upon the work of Ernesto Laclau and Chantal Mouffe.