Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

This essay takes its starting point in the making of a new national general school curriculum for the Swedish elementary school. The purpose of this essay is to estimate what the policy makers intended with the new policy documents and relate that to how a few teachers perceive these changes. In order to get an understanding of how the teachers view these changes I have done qualitative interviews with four teachers which all work in the Swedish elementary school.Theories on "implementation" and "street-level bureaucracy" are used to analyse my empirical material. My results tell that there is a difference how teachers relate to the new curruculum and the policy makers' intentions with it. That can be explained by the fact that teachers' work is complex and as to they work in a complex organization..

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

En elliptisk kurva består av nollställena till ett kubisk polynom i två variabler, sådant att det existerar åtminstone en punkt på kurvan och kurvan är icke-singulär. Punkterna på en sådan kurva bildar en abelsk grupp och olika egenskaper hos dessa grupper beskrivs i den här uppsatsen. Bland annat presenteras Mordell-Weils sats som säger att en elliptisk kurva över en talkropp är en ändligt genererad grupp. Nagell-Lutz sats ger nödvändiga villkor för att en punkt på en rationell elliptisk kurva ska ha ändlig ordning. Resultatet att en elliptisk kurva över de komplexa talen är isomorf med en torus presenteras också.

Aim: To examine director?s experiences of the process to implement smoke-free working hours and also their need of support to make it feasible in the municipality of Östhammar. Method: A qualitative interview study with a descriptive design was used. Semi-structured interviews were made with six directors who were selected from different levels, localities and administrations in the municipality of Östhammar. A qualitative content analysis was used to analyze the data.Results: Many positive aspects were pointed out regarding the implementation of smoke-free working hours.

The main purpose of this paper is to examine how the regulatory environment of ?equality plans" are implemented at the municipal level of decision making in the school environment - in terms of both local politicians, school structures and management by teachers.The paper will present how the implementation theory works in practice by examining two high schools in the Municipality of Norrkoping and see what differences exist in the implementation process of "equality plans" in schools with a variety of high and relatively low immigrant background among students.We will present how it seems from different perspectives. Are teachers today controlled by public professional ethics or personal reasons, where those street level bureaucrats mainly act on feeling depending on the case? And how might this affect the law? Do they in fact understand, or have the knowledge and the willingness to implement?In our study, we are using a comparative case study method with an interview guide. A comparison between the two school´s equality plan have been analyzed where we have developed key differences and similarities that we recognized regarding the subject.The results of the study demonstrate that the context is very crucial to addressing these issues.

Environmental issues and sustainable development is a high priority in today?s society and has received substantial attention lately. In the inaugural speech it is expressed that the goal for the IT?politics is a sustainable information society for everyone, which can be achieved by using IT to support sustainable growth. The Ministry of Enterprise, Energy and Communications has developed a document which outlines three specific proposals on what the government should focus on during a three?year period (2008?2010) that with the use of IT will contribute to a sustainable society.

This study discloses home-care organizations in one municipality in Sweden and five units work with implementing the social services legislated value base for elderly people. The aim of this study is to gain an understanding of personnel and managers perception of the value base and its implementation in the practical work with the elderly. A qualitative method has been used to analyze the questions raised by the aim of this study. The empirical data was retrieved by semi-structured interviews with managers and their personnel in homecare service The empirical data was analyzed on the basis of the neo-institutional theory, Michael Lipsky?s theory concerning street-level bureaucrats and previous research regarding implementation of social policy and the practical home-care work.

This essay aims to investigate how students raised in Jehovah's Witnesses have experienced their career counseling during their middle and high school education. My main objectives are, based on the testimonies of former Jehovah's Witnesses, to investigate how career counselors can find a strategy to approach these students in a non-threatening way. I also try to take into account the contextual elements which are of great importance when counseling students raised as Jehovah's Witnesses. A qualitative study has been carried out with five informants with a background in the movement. The material has then been analyzed using a qualitative, narrative method.

The purpose of this thesis is to examine how key performance indicators are being used as performance management tools within the production industry. Specifically the purpose is to investigate how the KPI:s within the telecommunications industry drives reusability regarding production test systems. This thesis will also highlight today?s cost models and suggest improvements of the KPI and what new ones could be introduced. A case study at Ericsson AB has been performed.

Bachelor essay in political science by Linus Johansson, fall of 2006?Aid and corruption: How do aid donors handle the corrupt regimes??.Supervisor: Jan Olsson.The purpose of this essay is to describe the aid relation between donors and corruptgovernments, to find out whether donors reckon on the problems with implementation of aidto corrupt governments when they decree their aid policy. There are a lot of different ways toimplement the economic aid that are being used by the donors today, and this essay will try toexemplify the different methods of implementing the economic aid. To elucidate the relationbetween donors and corrupt regimes, the essay analyzes three themes: the first two questionsare about the policies used by the donors, and the third question are used to shed light on theactual implementation of aid to corrupt governments. The three themes are: i) Different aidpolicies used by the donors ii) Do donors use particular policies against corrupt regimes? iii)Do corrupt regimes receive less foreign aid? This study stresses the fact that donors do notact like a group unit in the matter of development assistance policy, instead they act inseveral separate groups, this may complicate the endeavour of making economic aid effective.The conclusion of the essay is that corrupt governments are treated the same way that lesscorruptedgovernment are, nothing today indicates that donors would give less economic aidto the corrupt regimes.

I dagens digitaliserade samhälle ställs det stora krav på programvaruutvecklare. Kunder förväntarsig korta ledtider och leverans av felfria informationssystem. För att kunna hävda sig påmarknaden krävs det att kvalitetssäkring är en väl integrerad del av systemutvecklingsprocessen.Denna rapport behandlar automatisering av gränssnittstester, som under senare år vuxit sig alltstörre inom kvalitetssäkring. Målet med vår utredning är att redovisa vilket testramverk som, irelation till fastställda kriterier, bäst lämpar sig för utveckling av automatiseradegränssnittstester. Testerna skall vara enkla att underhålla och leda till effektivisering.

The aim of this study is to analyse the sexual power relations in contemporary urban novels of Swedish female writers.I have identified a discourse in these novels as a heteronormative matrix which power is ruled by norms and assumptions about normality in both the heterosexual and lesbian stories. For this purpose I have related to Ivar B. Neumanns theory that individuals always find a way to confront the discourse by three different strategies. These strategies are used in my study as tools to organise these novels, because it is possible to see that the protagonists find at least one of these strategy?s to her protest.The first strategy I studied was the docile.

Ever since its conceptual birth, the questioning of consequences due to the implementation of ideas from the reformation doctrine, called New Public Management, has been a common occurance among those who have dedicated themselves to research in superior methods of Public Administration. What this thesis aims to do is shed light upon what value-conflicts may occur within public administration organisations when they begin to idealize the rationalization of economic issues. The goal of this thesis will be fulfilled through the creation of two ideal types of public administration that exist in opposition to each other. These two ideal types will show two different views on how decision-making and organisation will be managed in their respective sectors. By doing this, there will be clarification as to what conflicting values arise with the implementation of ideas taken from New Public Management, as well as defining the fundamental difference between which ethical decision model is used..