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1733 Uppsatser om Strategies - Sida 53 av 116
Ny Protest? : En fallstudie av rörelsen Planka.nu.
The aim of this paper is to analyse the social movement Planka.nu with reference to the theory of new social movements in order to engage in a discussion about the presence of ?old? tradition and ?new? trends. As well as empirical, the purpose is also theoretical and methodological: to examine, and extend, the discussion about new and old social movements. A qualitative method is used. The analytical framework is based on a combination of theories of social movements and new social movements.
Läsförståelsekompetens. : En kvalitativ studie av några pojkars läsförståelse
AbstractThis essay concerns a qualitative case study seeking to understand six boys? reading habits and to investigate why it is that some boys who do not like reading nevertheless display good reading comprehension according to the results achieved for that skill in national tests. The study shows that the boys? perception of reading has a lot to do with the contact they have with books when they are small. Whether or not there are adult role models in the home and whether the early encounter with texts in school is a positive or negative experience is significant for the boys? later attitude to reading.
Ett halvt steg ut i arbetslivet: - En studie om internships som interaktionsform mellan akademi och näringsliv
Internship is a new form of interaction between the academic world and the market and a phenomena increasingly popular among elite universities in Europe. The educational system has traditionally kept an academic approach where the institutions for higher education have acted isolated without extensive influence from the market. Today pressure from the market has led to intensified interaction between the universities and companies among many European elite universities. We have carried out a situational analysis concerning interaction between the academic institutions and companies in Europe. More specifically, we looked at the potential for Stockholm School of Economics (SSE) to strengthen its position on the educational market by adjusting its Strategies and implement internships as a part of the education.
På andra sidan gatan : En kvalitativ studie om unga homosexuella män och deras upplevelser av att vara öppna med sin sexuella läggning i Stockholm
AbstractThe purpose of this study is to investigate how seven homosexual men in the age between 18 and 26 years experience openness with their sexuality in Stockholm. We wish to investigate how these men experience and handle their everyday life in a community characterized by a heteronormative foundation. We will focus on how they handle their openness in an urban environment and if they experience any limitations dependent on the situation or surroundings they live in, and also how they handle these situations. The study is hermeneutically inspired where seven life story interviews are analyzed within the theoretical frameworks provided by Connell, Goffman, Foucault and Queer theory.The results show that the respondents? openness varies depending on a variety of factors where surroundings, situations and previous experiences are influential.
Svensk Hembygd eller Hemsk Svenskbygd : En studie av stereotyper bland svenskar som emigrerade till Amerika
The survey aims to investigate and analyze how the image of Sweden and "Swedish character? is produced in the correspondence between Swedish immigrants and family at home, compared to how the image of America and the U.S. is produced. The starting point is the concept of identity, which is shaped by the social group a person belongs, which can lead to stereotypes are formed. How does the Emigrant describe his new life in letters home to Sweden? What comparisons are made? What memories are passed from the time at home? How does the picture changes over time? How does the stereotypes change over time? The material used are remnants and secondary sources in the form of correspondence between emigrants and their relatives back home.
Samspelet mellan kund och konsult i förändringsprojekt - en studie av kommunikationens utmaningar i implementationsprocessen av en ny webblösning
The increasing competition is making increasing demands of today's businesses to be changeable. Change projects have therefore become increasingly common in order to satisfy market expectations. These projects have often proved difficult to implement and fail rather than succeed. There are many people who reflect on why this is and theorists are increasingly reasoning about the importance of communication in the change process. This is something that has given rise to a new area of expertise called change management.
Svenska kyrkan och sekularisering : en studie över prästers olika uppfattningar
Tidigare studier visar att sekulariseringen inneburit stora förändringar på det religiösa området. Studiens syfte var att beskriva hur präster inom Svenska kyrkan i Gävle uppfattade sekulariseringens påverkan. Fokus låg på att beskriva de kvalitativt olika uppfattningar som fanns, då dessa förhoppningsvis skulle ge en ökad och fördjupad vetskap kring sekulariseringens olika verkningar. Det empiriska materialet samlades in via kvalitativa intervjuer där åtta präster gav uttryck för sina uppfattningar. Studien visar på att kvalitativt olika uppfattningar fanns.
"Världens bästa reklamfilm" : En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion
This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication Strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.
I strävan efter en bättre värld : En idéanalys av två synsätt på utveckling och internationellt utvecklingssamarbete.
The aim of this dissertation is to examine and compare William Easterly?s and PGU?s (Shared Responsibility: Sweden's Policy for Global Development) different views on development and international development cooperation. The methodological approach chosen in this study is an analysis of ideas based on the following questions:1. Which principles should be applied to development and international development cooperation?2.
Komvuxstuderandes informationssökning
The purpose of this study is to examine how adult students, studying at an upper secondary school for adults, search for information for their independent tasks in different subjects. These independent tasks are frequent in most subjects and are a part of the ?investigation-work?. For most adult students this is a new way of learning. Fifteen qualitative interviews with adult students have been conducted.
Sjuksköterskors stöd i undervisningen angående förändring av kost- och motionsvanor hos patienter med diabetes typ 2 : en litteraturstudie.Nurses? support in education concerning change of diet and physical activity in patients with type 2 diabetes: a lit
Bakgrund: Förekomsten av diabetes typ 2 ökar ständigt och undervisning med patienter är betydelsefullt i sjuksköterskors omvårdnadsarbete. Undervisning kan dock upplevas mer blockerande än stödjande. Syfte: Att beskriva sjuksköterskors stöd i undervisningen angående förändring av kost- och motionsvanor hos patienter med diabetes typ 2. Metod: En litteraturstudie har gjorts baserad på åtta vetenskapliga artiklar. Resultat: Bemötande och identifiera behov; empati, respekt och engagemang samt att vara insatt i var patienter befinner sig i förändringsprocessen förbättrar möjligheterna att påverka.
Supermarket Strategies : Kvalitativ studie av Ica Maxi, Coop Forum och Citygross konkurrensstrategier
This thesis investigates if a system for small scale electricity production located in anurban environment can be profitable. The work has been divided up into two parts,one extensive literature study and one case study. The purpose of the literature studywas to investigate the area, resulting in a choice of which technology to be studied indepth in a case study.In the case study a system containing small scale wind turbines and photovoltaicsmounted on Gränby Centrums roof was examined. From data containing wind power,wind direction and total irradiation, possible production from a system weresimulated. Three products of each technology were examined in the simulations.From the simulated production an economic analysis was carried out, this toinvestigate if a system is profitable.
Att bli en riktig låtsasmamma : En kvalitativ studie av hur styvföräldraskapet kan upplevas.
This is a qualitative study aiming to study stepparents? view of the relationships within the stepfamily and their thoughts about what makes it work. It is based upon three stepmothers? life stories focusing on their relationships with their stepchildren. The study is based on a symbolic interactionistic theory and explores the experiences and unique perceptions of these women in their life as stepparents.
Sjukhusbiblioteket som en resurs hur tillgodoses sjuksköterskors informationsbehov genom bibliotekets tjänster vid Södra Älvsborgs Sjukhus
The purpose of this study was to find out what are the information needs of the nurses and if the hospital library can satisfy these needs, and see how the hospital library reaches the nurses with their information provision. The main questions are: what kinds of service exist at the hospital library? What kinds of needs have the nurses concerning the hospital library? How are the needs satisfied by the hospital library? What marketing Strategies are used by the hospital library to reach out to the nurses? Is it enough to achieve the goal? The method in this study was a case study with the emphasis on the qualitative interviews. The study was conducted at the hospital library at Södra Älvsborgs Sjukhus in Borås. The interviews concerned the nurses views on the hospital library, information needs and marketing.
Konflikter och konflikthantering bland unga och ledare på en fritidsgård i Nacka : Möjligheter och och faror med konflikter
In this essay I have examined how teenager and leaders handle conflicts on a recreation centre in Nacka, outside of Stockholm in Sweden.I have made qualitative interviews with two leaders and ten teeangers. Also I have read researchlitterature about conflicts and how to handle them. Then I have made observations watching how leaders and teeangers communicate and behave.The purpose of the examination is to describe differences with constructive and destructive handle with conflicts. I have also shown how conflicts can give possibilites for the involved people to get to understand themselves, the other parts and the whole complex social behavior better.But that demands that the involved people choose a constructive solution where both parts cooperate, understand eachother and can see how themselves have contributed in developing the conflict.I have worked as an employee at the recreation centre two evenings a week in sex months. During that time I have observed conflicts and different Strategies among teeangers and leaders.My conclusions are that conflicts give opportunities for people to grow as human-beeings and get a mentally richer life.