Supermarket Strategies
Kvalitativ studie av Ica Maxi, Coop Forum och Citygross konkurrensstrategier
This thesis investigates if a system for small scale electricity production located in anurban environment can be profitable. The work has been divided up into two parts,one extensive literature study and one case study. The purpose of the literature studywas to investigate the area, resulting in a choice of which technology to be studied indepth in a case study.In the case study a system containing small scale wind turbines and photovoltaicsmounted on Gränby Centrums roof was examined. From data containing wind power,wind direction and total irradiation, possible production from a system weresimulated. Three products of each technology were examined in the simulations.From the simulated production an economic analysis was carried out, this toinvestigate if a system is profitable. The two alternatives that showed the besteconomic result formed the optimal system.The economic analysis showed that none of the investigated alternatives whereprofitable, this because the capital costs exceeded the revenues. The revenues fromthe wind turbines were low because of the poor wind conditions in an urbanenvironment and the revenues from the photovolatics were low because of the lowelectricity price.