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598 Uppsatser om Strategic - Sida 5 av 40

Strategiska försvarsaktörer : En studie av NATO och EU:s kompatibilitet i rollen som säkerhetspolitiska aktörer

This essay conducts a descriptive analysis of the ideas expressed by NATO´s official security strategy "Strategic Concept" from 2010 and the European Union?s security strategy "A Secure Europe in a Better World" from 2003. The purpose of this analysis is to examine whether the ESDP and NATO are compatible with each other when it comes to the role of security policy actor. To do so, I´ve chosen to analyse the actors' security strategies based on three dimensions. These dimensions are: Their view of the international scene, their views on cooperation and their views on how to reach security.

Strategic alignments påverkan på nytta vid IT-investeringar

Att lyckas med att skapa nytta av sina IT-investeringar är något som många företag har problem med. Många företag anser att de investeringar inom IT som genomförts är misslyckade och har enbart genererat i en ökad kostnad. Forskare anser att en anledning till att de inte lyckas med att generera nytta av IT-investeringar är att deras IT-strategi och affärsstrategi inte stämmer överens med varandra. Strategic alignment handlar om hur strategier är i nivå med varandra och arbetar för att nå samma mål. Det krävs enligt forskarna att företaget arbetar för att få en god Strategic alignment, eller strategisk samstämmighet, mellan IT- och affärsstrategier för att de IT-investeringar som görs genererar i nytta för företaget.

A Brand New Manner : En studie om Design Thinking och dess existens i sta?rkandet av Sverige som varuma?rke

The purpose of this paper is to investigate the existence of the discipline Design Thinking in a project that aims to strengthen Sweden as a brand. The study will generate knowledge about Design Thinking, with the purpose to increase the understanding of how the discipline can be used as a Strategic tool in the processes of strengthening Nation Branding. The authors have used a descriptive and qualitative approach where the Shanghai World Expo in 2010 was examined. The theoretical framework contains previous research in the field, data has been analysed in relation to Lockwood's ten principles of how an organization can become more design-minded and Anholt?s hexagon, which features the parameters that creates a country's Nation Branding.

A Scenario Analysis of Nissan Diesel?s Purchasing Department Integration into Volvo 3P

Problem Discussion: Nissan Diesel became a part of the Volvo Group in the end of March, 2007. A year has passed and the integration process is making progress but it is perceived to lack some momentum. Our sponsor would like to understand if there are any potential barriers to the integration process. (Haspeslagh, et al., 1991) and (Pablo, 1994) presents two different sets of determinants that can be used to decide the level of integration; ?difference in organizational culture? and ?Strategic task? (Pablo, 1994) and ?Need for Organizational Autonomy? and ?Need for Strategic Interdependence? (Haspeslagh, et al., 1991).

Radikala ändringar av marknadsförhållanden och strategiska förändringar

There is much literature covering Strategic change under different circumstances but very little concerning how companies act Strategically under sudden and radical changes to market conditions. Based on three different events (the terrorist attack in the USA September 11th 2001, the Tjernobyl accident April 26th 1986 and the Islamic revolution in Iran 1979) with such radical changes as a result we chose three companies that were affected (SAS, Asea Atom and Atlas Copco). The result of the events that were studied in this thesis is extremely unusual to their character. The events themselves were sudden and of a temporary nature but the results were long term changes of market conditions. Through personal interviews the authors have tried to establish how the companies have perceived the events and how the top management has Strategically handled the situation.

Freight forwarding firms (3F), stuck in the middle or outpacing the competition

This paper discusses the strategy and Strategic change in the Swedish freight forwarding business and analysis factors that influence the forces of the business. Three companies of various sizes are chosen to be investigated as a case study, outline that cost leadership and differentiation are both important strategies for companies to compete in the market. However, companies outpacing competition do not only pursue either of the two strategies, the need the ability to add one (cost leadership) to the other (differentiation) in relationship to environmental change over time..

Strategiskt CSR-arbete i den svenska modebranschen - en studie av fyra företag

The concept Corporate Social Responsibility (CSR) describes a company's social and environmental work. More and more companies have embraced the concept of CSR and for some businesses, it has become equally important to present its efforts within CSR as to present its latest profits.The purpose of this essay is to establish an overall picture of a company's CSR efforts and to discuss the potential conflict between CSR and the aim for profit We investigate how businesses can improve their CSR effort so that it contributes to a positive development for the society while still creating economic value for the company. The study is based on a qualitative study of four Swedish companies in the fashion industry: Kappahl, Gina Tricot, Åhlens and Indiska. The results show that according to the theoretical framework, the four companies do not reach a complete Strategic approach to CSR. To achieve this it is necessary for the companies to change their current CSR-activities..

Den ständiga förändringen : En komparativ studie i vinstdrivande fo?retag och ideella organisationers varuma?rkesarbete pa? sociala medier

AbstractTitle: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social mediaAuthor: Agnes Nobel & Matilda VallgrenTutor: Daniel LövgrenPurpose: The purpose of this thesis was to study profit companies and nonprofit organizations? branding and Strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. Also if there are any differences between profit companies and nonprofit organizations.Method/Material: The method that is used in the article is a qualitative research. The research is based on conversations interviews conducted with eight organizations, four profit companies and four nonprofit organizations.Main results: The main result showed that all organizations are actively involved with social media in their Strategic communication when in order to increase the interaction with stakeholders and thus strengthen their brand identity. It turned out that all organizations have not adapted the brand to social media, but worked with the organizations values ??and only applied the trademark on social media.

Varumärket som strategisk resurs : Fyra värmländska varumärken och deras koppling till regionen

The purpose of this essay is to investigate how four companies in Värmland, Sweden, are working Strategically with their brands. This is a qualitative method in which we have used a combination of interviews and literature review in order to investigate the link between brands and the Karlstad region.Even though there is a huge interest in brands, there are only a few companies who can describe clearly what their own brand represents. This probably due to the fact that the brand is still regarded as a tactical tool, rather than as a Strategic one. Because of this we find it very interesting to investigate how organizations in Värmland think about this issue. Are brands regarded as a Strategic resource, and how strong is the link between their brands and the region?The result indicate that organizations are working Strategically with their brands, but they can still get better.

Varför ger våra givare?: en fallstudie om ideella
hjälporganisationers kartläggning av givare och deras motiv

The purpose of this thesis is to illustrate how non-profit organizations map the market of potential donors and how they apply their knowledge about the motives of the potential donors. The case-study of Church of Sweden Aid shows how a Swedish non-profit organization applies this in the daily work. In its Strategic marketing the organization actively use marketing surveys in different forms. By employing an analyst Church of Sweden Aid has a possibility to make another step forward in order to understand its donor market and to adjust its Strategic marketing plan to it. Church of Sweden Aid says that they don?t work with the donor?s motives.

Cantralasiens strategiska betydelse:Den nye stora kampen mellan USA och Ryssland

The aim of this thesis is to assess the Strategic importance of Central Asia as a whole and interests of great powers in the region in particular within the theoretical framework chosen. The work shows Central Asia as an area of the New Great Game, analogue of the original Great Game which was played out between the British Empire and Tsarist Russia in XIX century. The parallels between the original Great Game and the New Great Game are drawn in order to understand the scope and the true intentions of the players of the latter one. Also, the security issues in the contemporary Central Asia are explored and analyzed to provide with the background for future predictions. Furthermore, the indirect purpose of the thesis is to examine whether the international system has changed from that of two centuries ago by comparing the structure of the international systems at the time of two Games.

Strategic forest planning using AHP and TOPSIS in participatory environments : a case study conducted in Vilhelmina, Sweden

When a decision is to be made on what long term Strategic forest management plan to use, consideration must often be taken to multiple objectives. Such decisions are very complex and a promising approach to handle them is by Multiple Criteria Decision Analyses (MCDA). The study is based on the problem that the MCDA that have been implemented into forest management planning have only had capacity to compare and evaluate a limited number of management plans; which means that there is a risk the most suitable plan is missed. The aim with this study was to test the applicability of combining the MCDA tools: the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and the Analytic Hierarchy Process (AHP) for including consideration to multi-objectives into Strategic forest management planning. The study was based on the process of creating and selecting a management plan, using Heureka PlanWise, suitable for all the major objectives found in the forest holdings of a municipality in northern Sweden.

Konsten att planera kreativitet : En kvalitativ studie om ett antal utvalda grafiska formgivares a?sikter om strategiarbete i designprojekt samt om yrkesrollen grafisk formgivare.

The study addresses the field of design as a profession and examines the views on Strategic management in a design project among nine selected graphic designers. The graphic designers who participate in the study are permanently employed at design companies in Stockholm. The study has a qualitative approach and the method is based on face-to-face interviews. We have chosen to examine this subject due to the opinion among professionals that Strategic management in the design industry has increased during the last decades. There is a belief that Strategic management in some cases are used too extensively as a way for design companies to make more money.

"Jobba hårt, ge aldrig upp" : Svensk företagsetablering i Ryssland ur ett interkulturellt- och strategiskt perspektiv.

The world becomes more globalized for each year that passes by due to economical, political and technological processes. The globalization process leads to increased contacts with people from different cultures and therefore intercultural communication occurs.Intercultural and Strategic communication is significant to accomplish successful establishments and effective communication for companies. The export from Sweden abroad increases every single year and today there are about 1500 Swedish companies around the world and 350 established in Russia. The purpose of this study has therefore been to analyze the factors that affect the establishments of Swedish companies in Russia.Material to our study has been collected through qualitative interviews and a seminar focusing on these questions. Our interviewees all have experiences on working with Russia, as most of the interviewees work for Swedish companies in Russia or are consults that help companies to succeed with their establishment.The material has been evaluated and analyzed in relation to our main theories in intercultural- and Strategic communication using theorists and theories such as Hofstede and his five cultural dimensions, Goffman?s staging and Habermas communicative action theory.Our theories have been put in relation to our collected information and complemented by earlier research and the result indicates that you need intercultural competence to manage an establishment of a Swedish company and the Strategic communication in Russia because of the intercultural differences that the respondents experience..

Försvarsstrategier och strategisk trovärdighet vid fientliga övertagningsförsök - En fallstudie av Scania och Skandia

Background: Mergers and acquisitions have evolved from initially almost exclusively having been an American phenomenon, to becoming a common occurrence throughout the world. Companies though, are not defenseless against hostile bids, but must take many factors into account when selecting defense measures. Purpose: This paper aims to enhance the understanding of acquisitions through hostile bids on the companies studied. More specifically, this study aims to create a deeper understanding in how Scania and Skandia have chosen their defense measures, or could have chosen, before and during their hostile bidding processes with specific concern for their Strategic credibility. Method: This paper is based on two companies listed on the Stockholm Stock Exchange exposed to hostile takeover attempts in a similar time period.

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