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598 Uppsatser om Strategic - Sida 32 av 40
Riskhantering : Hur applicerar svenska fondbolag teoretiska riskhanteringsmodeller i praktiken?
There are different types of risk, examples include credit risk, liquidity risk and financial risk. In DeMarzo & Berk (2011, s. 293) is a study presented which is based on the yield of different types of financial assets between 1925 and 2009, the study show that a high risk gave substantially higher reward. With the study as a background, it is interesting to study practical risk management within participants of the financial markets of Sweden. In risk management there are several theories about whether risk can be calculated and analyzed with scientific methods in practice.
The decision-making process of hiring temporary employees
Background and problem discussionThe temporary employment industry has grown extensively during the past two decades since the market was deregulated. Companies today need to be flexible to meet fluctuating demand and economic climate in society which has made the market expand. When using employees not directly employed by the company there is a risk that long term effects appears that the companies have not thought of.Aim of studyTo create a model of what negative aspects companies should consider when making the decision to use temporary employees.Methodological frameworkThe study performed through an abdicative literature study and with an empirical data collection method of a qualitative approach where we interviewed five hiring companies and one temporary agency on the decision of hiring temporary employees.Frame of referenceProblem areas with the use of temporary employments were identified through four perspectives of the organization; the structural, human resource, symbolic and political perspective. The problem areas we address are organizational learning, motivation, risk of eroding human capital, belongingness and conflicts. These will be described and presented together with management control to counter the problems.EmpiricsThe empirics are focused on what aspects the companies of the study considered when making the decision to use temporary employment, what the companies? different reasons for using temporary employment are and what they do to minimize possible negative effects.Analysis and conclusionsCompanies use temporary employees mostly to become more flexible, both numerically and in their competence.
Varför CSR?: En fallstudie på SAS om orsaker till företagets arbete med Corporate Social Responsibility
The term CSR (Corporate Social Responsibility) is frequently discussed today. Many large companies work actively with CSR related questions. However, few empirical studies exist on what this work entails and why it is undertaken. Instead, most of the academic research focuses on what the term itself should mean. To bridge this gap this study centers on the employees? perceptions of CSR.
I love eco : en fallstudie gällande positioneringsvalets emotionella aspekter och konsumenternas uppfattning
The current estimations in regards to the increase in environmental threats underline the importance of influencing individual behavior towards a more sustainable lifestyle. At the same time current trends show an increasing interest into ecologically produced foods around the world and that the consumption has seen a major rise in the 20th century. It is therefore of great importance that companies show their interest and commitment in order to offer and influence the consumer into choosing the environmentally sustainable alternative. Also, in order to properly reach out to the consumers, it is of outmost importance to map out their attitude towards these types of products. It is equally important, in order to fully realize the potential of successful positioning, to show an understanding for the underlying decision processes that dictates purchase.
Integrering av gamification i reklam : utmaningar, möjligheter och problem
In this study, we have explored a new area called ?gamification? ? a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts ? such as marketing. At its basic definition, it concerns the process of transforming all kinds of activities into games.
Genusmönster vid friluftsutövande i Göteborg
This paper is a quantitative case study named Outdoor recreation of urban areas viewed through a gender perspective. The intention of this paper is, by studying gender pattern in outdoor recreation practices in Gothenburg, to describe gender patterns in outdoor recreation of Swedish urban areas. This subject is important to study because of the practices of outdoor recreation forward public health. Today many people suffer from diseases caused by stress and too little exercise, which could be prevented if they practiced outdoor recreation. Not everyone has the same possibility to practice outdoor recreation because of the inequalities between women and men.
UPPBYGGNADEN AV DET DIGITALA BIBLIOTEKET PÅ ISLAND
Close to the city center of Reykjavik lies the combined national- and university library of Iceland. Usually, these two types of institutions are separated. The purpose of this essay is to investigate how the library in fact selects the new digital material to offer the users in Iceland, and if the combined mission creates any problems or conflicts.The investigation examines the planning and the content of the digital library, what user groups are addressed and how the organisation is held together despite the different missions. If cultural context in Iceland makes a difference for what is selected and offered to the users is also discussed.Six informants in Strategic library positions dealing with the digital national- or university library, were interviewed. The answers have been analysed in light of the library&information literature on building and maintaining digital library collections and organizational and marketing theory.The main result of the study is that the informants do not see a conflict between the missions of the organisation, although traces of a struggle were found in some areas.
Ekologisk konsumtion : Endast för övertygade?
Bakgrund: Med anledning av Sveriges ökade ekologiska konsumtion så kommer denna uppsats vidare undersöka ekologisk konsumtion som fenomen och hur företag bör arbeta för att på bästa sätt lyckas nå långsiktig överlevnad med just ekologi som grund.Problem: Vilka faktorer är viktiga för företags beslut om marknadsföringsstrategier gällande ekologiska varor, för att nå långsiktig överlevnad?Syfte: Syftet med den här uppsatsen är att analysera och utvärdera konsumentbeteende med avseende på ekologisk konsumtion. Metod: Undersökningen är kvalitativ och kommer att bearbetas utefter en hermeneutisk och systemteoretisk ansats. För att kunna svara till problem och syfte kommer befintliga teorier att användas. Teoretiska perspektiv: Utbytesperspektiv, utvecklingsperspektiv Teorier: Mervärdesteorin, involveringsteorin, marknadsföringsmixen, konsumentbeteende, totalkommunikation, värdekedja och värdestjärna.Empiri: För det empiriska underlaget har sju stycken konsumenter och en branschrepresentant intervjuats.Analys: Empirin har analyserats utefter de faktorer författarna givit som centrala för att svara till problem och syfte. Författarna har efter operationalisering kunnat dela in respondenterna i en matris baserad på involveringsgrad till ekologi. Detta för att göra det enkelt att följa uppsatsens röda tråd.Resultat: Författarna menar att det är involveringsgraden till ekologi, om den är hög, som är avgörande för konsumtion av ekologiska varor.
Neoliberal planering, verklighet eller teori?
Neoliberalism står för så mycket mer än att bara vara en ideologi som tar
steget ifrån statens kontroll. Förutom att ideologin strävar åt ekonomisk
frihet finns det också andra tydliga attityder som riktar sig till samhället i
helhet; den enskilda individen, den anställde och staden.
Neoliberalismen har påverkat planeringen mycket. Framför allt har tron på
marknadens goda effekter förstärkts, medan staten har fått ett betydligt lägre
förtroende och inflytande.
De inblandade aktörerna har under senare tid blivit fler och detta gäller
framför allt aktörer från den privata sfären. Stadspolitiken har också
förändrats och har nu ett mer entreprenöriellt förhållningssätt och ett
tydligare fokus på att marknadsföra staden.
Förvärvskalkyler : Hur kan riskkapitalbolag bjuda högre än en strategisk köpare
Denna uppsats beskriver skillnader i förvärvskalkyler och hur olikheter i värdering därigenom uppkommer. Anledningen är att riskkapitalbolag verksamma inom private equity tycks vinna budstrider mot strategiska köpare, vilka har för avsikt att förvärva bolag för att skapa synergieffekter. Detta tycks ologiskt då riskkapitalbolagen snarare borde värdera förvärven lägre, till följd av att de inte kan inräkna synergieffekter. Studien utgår ifrån en jämförelse av ett riskkapitalbolag och en strategisk köpare, båda aktiva i Sverige. Vi undersöker deras värderingsmetodik och inställning till förvärvsfinansiering, samt påverkan av företagens verksamhetsinriktning.
"En björn som inte sover" : En kritisk diskursanalys av svensk dagspress positionering av Ryssland i försvarsdebatten
The aim of this essay is to analyze how media constructs Strategic positional statements in debates of great immediate interest in order to stress ideological standpoints. Two questions are derived on the basis of this aim.- How is Russia positioned in Svenska Dagbladet's and Dagens Nyheter's editorials in the debate on the Swedish defence during 09-01-13 - 09-01-31?- Are there differences in the positional statements between the newspapers?In the study a Critical Discourse Analytical (CDA) approach is applied, and more specifically that of Teun A. van Dijk. Both the theoretical basis and the methodological tools are based on van Dijks CDA.
Mentorers betydelse, funktion och nytta för elever i gymnasieskolan : En narrativ studie kring mentorer och mentorskap utifrån ett elevperspektiv
The study describes six upper secondary school students? thoughts of and stories about mentors and mentorship in secondary school. The mentorship has been studied with a hermeneutic approach from a narrative pupil relational perspective, which is influenced by the phenomenological humanity perspective. The aim of this study is to describe a few pupils? life worlds and to try to interpret how they describe and explain their own behavior related to mentorship and their mentors.
Ledningsarbetet hos ett krisföretag : en analys av ledningens hantering av en ekonomisk kris
Almost every company sooner or later ends up in a more or less difficult economical situation. The reason for the economical crisis varies for each individual case but common for them all is that it is the management group that has failed in their work to guide the organisation to avoid a negative result. The next common denominator is that it is the management group that has to handle the changes in the company's environment and lead the company out of the crisis. But how can they do this and take decisions in a rational and effective way and is there warnings signals that the management group missed before the crisis was a fact? This is
some of the questions that this study is going to discuss and analyze.
The aim of the study is from a management perspective chart the Strategic work of the company's management work when handling an economical crisis.
Förskolans balansgång mellan fri- och styrd rörelseträning : en kvalitativ studie om förskolors arbete med rörelseträning
AimThe aim with this essay has been to investigate how preschools profiling in motor activity training, work to stimulate motor development of children. In order to study this, the main focus for the research has been on the following queries:What characterize motor activity training at the preschools studied?What is the purpose with the motor activity training of preschools which were studied?How do the preschools describe the affect that motor activity training has on children?How do the preschools look at the need for motor activity training?MethodFour in-depth interviews were conducted with representatives of the chosen preschools profiling in motor activity. My selection was based on a Strategic sample and this was made by an internet mapping of preschool activities in the districts of Stockholm, and information from the service guide of the town of Stockholm. Then e-mail was sent to ten contact persons at preschool units, and ten preschools were contacted directly by phone.
Hur nya företag skapar konkurrensfördelar på marknaden för fordonsbesiktning
The Swedish market for vehicle inspection is re-regulated since June 2010. More than four years after the re-regulation there are eight companies in the market. Two of these companies are a result of the former monopolist's owners divided the business among themselves. The remaining six companies have entered the market through acquisitions or by building up their business from scratch, these are known as new entrants in the study. The competition has developed slowly and the former monopolist still has the highest market share.