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2131 Uppsatser om Strategic implementation and hotel. - Sida 3 av 143
Hotell- Stockholms skärgård
The hotel is located on Skatholmen in the archipelago of Stockholm, Värmdö county. The hotel building has an open structure characterized by hospitality and the nature outside. The rooms have stunning views of the island landscape and lush forest. With biodiversity and valuable nature in mind, the building has been designed with a structure that should not be too intrusive in the surrounding landscape. The building is meant to blend into the dark silhouette of the island and to give a light footprint on the topography of the landscape.The use of well-chosen materials and similar design, both in plan and facade, creates a consistent building despite the building's somewhat playful expression.
Hotells internetnärvaro : En jämförande studie mellan Karlstads kedjehotell och oberoende hotells exponering på Internet.
In today?s society Internet is evolving the tourism industry and it?s the pioneers that use this marketing channel to further their brands that?s that reap the benefits of early adoption. In this essay we research how well two kinds of ownership structures, private ownership and chain ownership, in the hotel market match up against each other in Internet presence and the steps they have taken to encourage guests too book via their websites. We determined that the hotel market in Karlstad was sufficient to study the different kinds of ownership structures as it?s small enough to see the competition between private ownership and chain ownership clearly instead of as normal in more densely populated cities where chain owned hotels dominates the marked due to sheer size. The scientific research consists of two types of methods.
Bättre strategiska beslut i dagligvarubutiker- En arbetsmetod där finansiell information kombineras med marknadsinformation
The thesis tries to answer how a combination of financial metrics and marketing metrics can improve strategic decision making. The purpose is to develop a strategic working method for general dealers. The method is based on the two theoretical frameworks "The strategic resource model" and "The importance-performance matrix". The suggested method is being tested in a small retail store environment on the Swedish market. The result of the test shows that a better suited strategy can be developed when this strategic method, which combines financial metrics with marketing metrics, is being used.
"Lite snyggare, lite mer partyaktiga, lite mer Paradise" : En kritisk diskursanalys av kön och sexualitet i Paradise Hotel
The purpose of this thesis is to examine how power structures concerning gender and sexuality emerge through the use of language in the Swedish reality show Paradise Hotel. Of particular interest is the representation of heterosexual relations in the show. Because of its interest in the relationship between power, gender and sexuality, the thesis is based on theories from gender and discourse studies. The specific theories referred to are Michel Foucault?s understanding of power, stereotypes according to Stuart Hall, Yvonne Hirdman?s gender system and contract theory, Judith Butler?s heterosexual matrix and R.W.
Intern marknadsföring i turistföretag
The purpose of this thesis was to study managers in the tourism market who works with internal marketing towards their personnel. A case study with two tourism providers, Hotel La-ponia and Mix Ranch, was performed. The cases were based on personal interviews with the hotel manager at Hotel Laponia and with the owner of Mix Ranch. The research questions were based on why tourist providers use internal marketing and how tourist providers use internal marketing. The findings were that it was regarded as very important to have moti-vated, satisfied, and properly trained personnel in this business because they are the ones who have direct communication with the clients and they are an important issue to help the com-pany to success.
Implementering av TPU : En fallstudie om implementeringen av TPU på ABB Cewe-Control i Nyköping
If Swedish companies are to compete with companies in low-cost countries they have to achieve a more efficient production. The purpose of Total Productivity Maintenance (TPM) is to increase the company's profitability by increasing the productivity. TPM is a method that involves all employees and aims to prevent failures in order to increase the availability of existing equipment.The aim of this paper is to evaluate the implementation process of TPM and give recommendations for the further implementation process. The conclusion and the analysis are based on a case study done at a production department at ABB Cewe-Controls facilities in Nyköping. The case study consists mainly of qualitative data from participation observations, surveys and interviews.Commitment of the management is a key factor in the implementation process of TPM.
Entreprenöriell marknadsföring : En studie av framgångsrika företag
Välkommen till Paradise HotelFanny Fellman, Moa Grönroos och Hanna WedénVetenskaplig Rapport B MK045G 7,5 hpHöstterminen 2013-2014Problemformulering och syfteSyftet är att undersöka tv-tittarnas motiv för att titta på Paradise Hotel och hur upplevelsen av programmet påverkar tittarna.Metod och materialEnkätundersökningar där svaren redovisas i stapeldiagram med beskrivande texter.HuvudresultatResultatet vi kom fram till var att majoriteten av tittarna tycker i största allmänhet att dokusåpor är bra. Tittarna följer Paradise Hotel för att se andra människor göra bort sig på TV och de ser på programmet för att det är ett tidsfördriv. Det som underhåller tittarna är spänningen i att bevaka dramat bland deltagare och i gruppen. Den större delen av tittarna påverkas inte av serien och tittarna upplever programmet som att deltagarna enbart deltar för att bli kända senare..
Styrning av strategisk implementering : En studie pa? Varbergs Stadshotell & Asia Spa
Syfte: Syftet med denna studie a?r att beskriva samt analysera styrningen av strategisk implementering pa? Varbergs Stadshotell & Asia Spa. Syftet a?r dessutom att fo?rklara och fo?rsta? styrning utifra?n begreppen: strategi, strategiskt ledarskap, beslutsfattande och strategisk implementering.Teoretisk referensram: Studiens huvudomra?de a?r styrning av strategisk implementering. Fo?r att beskriva styrning har vi brutit ner styrning till begreppen: strategi, strategiskt ledarskap, beslutsfattande och strategisk implementering.
Competitive Intelligence - A necessary complement to the Balanced Scorecard?
The BSC is a widely used management tool that is turning the vision and strategy into operational goals. However, after analyzing the criticism received by the BSC, it seems as if its internal focus, rigidity, static-ism and mechanical mindset limits the company?s ability to create a strategy that takes important external factors into account. As we see it, the BSC?s limitations can create a risk for strategic inertia.
Den vite mannens börda - Afrika, afrikanen och västvärlden i tre filmer
Filmanalyser med inriktning på representationen av Afrika, afrikanen och västvärlden i Blood Diamond, The Constant Gardener och Hotel Rwanda ur ett postkolonialt perspektiv..
Students balancing human capital through scorecard - a study of non-profit organizations
PURPOSE: By analysing collected data using theory, we aim to interpret the design, implementation and the usage of BSC in NPO?s to be able to contribute to the research. METHODOLOGY: A case study design has been made through semi-structured interviews and backed up by a quantitative survey and internal documents. THEORETICAL PERSPECTIVES: Based on the sources given from the creators of the scorecard together with some sceptics and some followers, we have outlined the bases of balanced scorecard. To map out the non-profit sector and its strategic needs, the theories have tried to settle the specific need for the strategic tool given.
Förväntad och upplevd kunskap : En enkätstudie bland elever på Hotell- och Restaurangprogrammet
The purpose with my study was primarily to illuminate the students' expectations on gained knowledge during their studies at the upper secondary school Hotel- and Restaurant program, and to what extent these expectations were fulfilled. Secondarily, the purpose was to compare the students' expected and perceived knowledge with the program goals set by the Swedish government and the knowledge requirements expressed in a pilot study made by the Education council of the Hotel and restaurant business (UHR, 2007).I chose a quantative approach and I used an anonymous group enquiry among students at the Hotel- and Restaurant program at two different upper secondary schools to carry out my study.Tendencies in the result suggested that the students at the Hotel- and Restaurant program expected high knowledge level within the competence areas of Guest reception and communication, Cleaning and hygiene, Cooking of cold and hot dishes and Waiting. The expectations were not big within the areas Computers and Internet and Business economics and management.Fulfillment of expected knowledge tended to be high within the areas where the expectations were big. It might therefore be a good investment for schools to work on the student expectations to increase motivation within the low expectation areas.A confrontation of the tendencies in the result with the program goals and the competence requirements expressed in the UHR study, suggested that the upper secondary Hotel- and Restaurant education might focus some more the areas of Guest reception and communication, Beverages and Organization of banquets. Business economics and management should be given much more weight..
"Är det fel på att jag vill reservera dig?" Diskursanalys av kategoriseringar i Paradise Hotel
Denna uppsats undersöker hur kategoriseringar görs i den svenska realityserien Paradise Hotel. Fokus i uppsatsens analys ligger på hur kategoriseringarna genus och sexualitet skapas, återskapas och/eller utmanas i programmet genom deltagarnas tal och handling. Ämnesvalet grundas i ett intresse av hur media är med och skapar kategoriseringar och dess roll i normaliseringsprocesser kring hur kategoriseringar förväntas vara. Uppsatsen diskuterar de första 33 avsnitten av den sjätte säsongen av det svenska Paradise Hotel. Analysen är strukturerad efter fyra temapunkter; bilden av den Andre, kroppen, motstånd och heteronormativitet.
From a rough to a fair way of organizing : En analys av genomförandeorganisationen i Svenska Golfförbundet
AimThe aim of this study has been to inquire into how the Swedish Golf Federation can make their implementation organization more efficient. The intention with the essay has also been to conclude with a proposal for organization structure for the Swedish Golf Federation. The questions of issue have been: How does today?s implementation organization look like? At which level and within which areas do the interviewees consider that the major problems are found today? How do the interviewees consider that the implementation organization should look like?MethodThrough a strategic selection in cooperation with the assigner the Swedish Golf Federation 15 interviewees have been chosen. The data collection has been executed in form of semi structured interviews.ResultsToday?s organization for implementation consists of one central function in Golfens hus with approximately 75 salaried employees, 21 district federations and 485 clubs.
Förändrade konkurrensstrategier vid branschutvidgning : En jämförande undersökning av tre hotell i Stockholms innerstad
People in Sweden and in Europe have been traveling a lot more lately. Because of the economic boom that has been in a lot of countries people do have more money to spend. Sweden and especially Stockholm has lately become a very popular destination. Also big congresses and business meetings like to choose Stockholm for their meetings. The capital as it looks today does not have the capacity to let all those people stay at the hotels at the same time.