Competitive Intelligence - A necessary complement to the Balanced Scorecard?
Strategic decisionsStrategic managementThe Balanced ScorecardStrategic inertiaCompetitive IntelligenceManagement of enterprisesFöretagsledningManagementBusiness and Economics
The BSC is a widely used management tool that is turning the vision and strategy into operational goals. However, after analyzing the criticism received by the BSC, it seems as if its internal focus, rigidity, static-ism and mechanical mindset limits the company?s ability to create a strategy that takes important external factors into account. As we see it, the BSC?s limitations can create a risk for strategic inertia. We believe that the case study confirms CI?s ability to complement the BSC.