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1066 Uppsatser om Strategic communications - Sida 27 av 72
BorrIT: visualisering av borrhål med OpenGL
Detta projekt återspeglar åsikten att det finns stora vinster att göra när redan nu väl etablerad teknik vidareutvecklas, förfinas, och rationaliseras med hjälp av datorisering. Denna rapport summerar bakgrund, arbete och slutresultat för ett projekt där denna filosofi har legat till grund för att erbjuda ett företag strategiska marknadsfördelar inom en redan väl etablerat verksamhet ? Borrning av djupa hål i berggrunden. Projektet Borr IT tar verksamheten ett steg vidare genom att erbjuda visualisering av borrprojekt med hjälp av 3-dimensionell datorgrafik. This project reflects the opinion that there are large profits to be made when existing technology evolves, is refined and becomes rationalized by means of computerization.
Resiliensforskning, varumärke och identitet : Stockholm Resilience Centres nyhetsbrev i ett marknadskommunikationsperspektiv
Since the beginning of 2007 Stockholm Resilience Centre has produced scientifictransdisciplinary research in the subjects of sustainability and resilience. There is a highambition to communicate the results of the research to key stakeholders. One of the targetgroups is policy makers, because the mission identifies this group as important when reachingfor the main goal (vision) of the research institute. The media of choice is an e-newsletterwith the latest resilience research produced within Stockholm Resilience Centre. It is at thesame time an opportunity to bring forth the organisations objective connected with the vision.The newsletter is studied in the light of marketing communication with the purpose to clarifythe needs of policy makers, examine the limits and possibilities of the media and theorganisational aspects with the intention to give guidelines concerning the development of thenewsletter.
LOCAL ADAPTATION IN EMERGING MARKETS ? in theory and reality : Study of the Swedish subsidiaries in China
Some MNEs encounter frustration or failures when they enter a new market. The main reason is due to a lack of adaptation. There is a lack of theoretical study about the local adaptation phenomenon of Swedish MNEs in China. Most studies are at the level of experience. Therefore, the purpose of this study is to find out the dimensions subject to local adaptation and their degree for the Swedish MNEs in China.
Kompetens i avskedningstider : en treföretagsstudie om att behålla kompetens när man säger upp anställda
Background: As the economy turns up and down, and companies sometimes face loosing employees, it is important for them to make sure they do not loose competence at the same time. Therefore a need to handle competence efficiently exist. Purpose. The purpose of this thesis is to investigate what measures companies take to minimise the risk of loosing competence from the company, at times of layoffs and in general. Methodology: We mainly used interviews to gather information.
Självbestämmande eller anpassning? : en studie om fritidsaktiviteter för personer med utvecklingsstörning boende på gruppbostad
The aim of our study was to investigate how much self-determination persons with intellectual disabilities living in group-homes have when it comes to recreational activities. We studied what the recreational activities looked like, if there was any self-determination concerning recreational activities and which factors influenced self-determination for persons with intellectual disabilities. We used qualitative interviews with persons with intellectual disabilities, next of kin and personnel at group-homes. The result has been analyzed from earlier research, central concepts as self-determination and recreational activities and the theory of empowerment. The most important results that emerged in our study were; that recreational activities for persons with intellectual disabilities varied substantially, that there is a large number of to recreational activities available and no one seemed directly displeased with their recreational activities.
Småföretags Kommunikationskanaler : till externa resurser
Livskraftiga företag har en förmåga att använda sig av externa resurser för att kunna lösa sina problem där de interna resurserna inte är tillräckliga. Småföretag har inte möjlighet att ha alla resurser själva utan måste specialisera sig för att kunna bli mer konkurrenskraftiga i en ständigt ändrande omvärld.Syftet med denna undersökning är belysa vilka olika kommunikationskanaler småföretag använder sig av och vilka faktorer som påverkar valet när de söker externa resurser. Det teoretiska ramverket består av kommunikationsprocessen och kommunikationskanaler. Kommunikationskanalerna består av nätverk, internet, mässor och reklam. Denna kvalitativa studie är utförd på småföretag inom metallbearbetningsindustrin.
Rosengårdsstråket : tankar om förankring och identitet
This thesis is studying Stråk* in an urban contexts. Thiswill be achieved through a study of Rosengårdsstråket inMalmö based on the question "What is a Stråk?".Malmö has experienced a major change in the last 15years. From being an industrial city with economic problems,Malmö is now part of the dynamic Öresund Region,and a knowledge city with great optimism. New parts ofthe city is about to grow up that reinforces the image ofMalmö's new identity.The next step in Malmö's development is to make thecity even denser and interconnect the inner city and thesuburbs to create a more sustainable city.
Vägen till framgång : hur kommuner använder sig av livsstilsmarknadsföring och platsmarknadsföring som differentieringsmetoder
The purpose of this essay is to examine how the two Swedish municipalities, Sigtuna and Nyköping, work with marketing. The study has primarily focused on how these two municipalities worked, consciously or non-consciously, with lifestyle marketing and place marketing. The research-questions that this essay wants to answer are;What is lifestyle marketing and place marketing?Do municipalities use these types of marketing, and who is this marketing directed to?How and why does municipalities use lifestyle marketing and place marketing?To answer these questions, phone interviews were conducted with several important employees within the two municipalities. The results of this study show that the different municipalities have both been using lifestyle marketing, but on different levels, in Sigtuna, it was a strategic choice, whereas in Nyköping, it evolved by itself and was not a conscious choice.
Om konstruktionen av vetenskap i kriminalserier på TV : En kritisk diskursanalys av CSI och Bones
AbstractTitle: The Construction of Science in Television Crime Shows ? a Critical Discourse Analysis of CSI and Bones (Om konstruktionen av vetenskap i kriminalserier på TV ? en kritisk diskursanalys av CSI och Bones).Number of pages: 45 (50 including enclosures)Author: Lovisa SandbergTutor: Amelie HössjerCourse: Media and Communications Studies DPeriod: Spring 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim was to explore the construction of science in the television crime shows CSI and Bones.Material/Method: The method used is critical discourse analysis based on the thoughts of Norman Fairclough. The analysis includes three episodes of CSI and three episodes of Bones,broadcast from between the 10th and 25th of April, in 2006 on Swedish television.Main results: The scientists in CSI and Bones are constructed as rational and calm; they are mainly concerned with finding the truth. On the surface, the truth is objective and reachable, although, in these TV-shows all observations are theory laden.Keywords: CSI, Bones, crime shows, television, science, discourse analysis..
Informationssäkerhet inom grafiska företag
The study shows the current need for security solutions concerning work with information in different areas.Investigations will show important solutions for printers? needs to meet the increasingly harder demands forfast and safe digital communications. Important factors to be analyzed in the investigations are: access todifferent types of information, workers authority of information, access to the data base register internallyand externally, production solutions for an effective fault detection and data base solutions fororders and distribution.Planned and unplanned stops result in a standard of value in interruptions. Internal data bases areprotected by so-called ?Fire Walls?, ?Watch Dogs? and Virtual Private Networks.
Barnavårdsutredningar i tid eller otid?
The aim of the study was to investigate social workers and managers experiences of ending child welfare investigations within the statutory period of four months. We also investigated their experience of investigation time is used in practice. To get answers for our purpose, we conducted a qualitative study. We strategic selected three social workers and four managers to our interviews.The results showed that both social workers and managers have experience with child welfare investigations that are not completed within the statutory time. A township that departed had no experience.
Glokala kampanjer mot fattigdom : Kommunikationsstrategier bakom statliga Världens Chans och ideella Utrota Fattigdomen Nu
Purpose/Aim: The purpose is to describe, analyze and compare the two communication campaigns Världens Chans and Utrota Fattigdomen Nu, and discuss how and to what extent communication campaigns in Sweden can be used to reduce global poverty. The theoretical framework is mainly based on communications strategies and other relevant aspects of the planning process of campaigns.Material/Method: Within the qualitative case study as an overall method, the main material to the two cases is obtained through five qualitative interviews with the premier representatives of the campaigns.Main results: Världens Chans can be seen as an information campaign by the government which purpose is to contribute to the fulfilment of the millennium goals by drawing the attention of the public to their existence. Utrota Fattigdomen Nu, on the other hand, is an influence campaign by the civil society which purpose is to exterminate poverty by putting a pressure on power holders and to change the attitudes and the behaviours among the public. Both campaigns are based on a network with lots of different actors, functioning as opinion makers. Furthermore, communication campaigns are important tools in the fight against poverty..
Hur kan skadegörelse på skolgårdar motverkas? : en studie med fokus på vegetation
This thesis is studying Stråk* in an urban contexts. Thiswill be achieved through a study of Rosengårdsstråket inMalmö based on the question "What is a Stråk?".Malmö has experienced a major change in the last 15years. From being an industrial city with economic problems,Malmö is now part of the dynamic Öresund Region,and a knowledge city with great optimism. New parts ofthe city is about to grow up that reinforces the image ofMalmö's new identity.The next step in Malmö's development is to make thecity even denser and interconnect the inner city and thesuburbs to create a more sustainable city.
Vetenskapligt skrivande i gymnasieskolan : Hur gymnasieelever närmar sig vetenskapliga textgenrer
The aim of this study was to examine ways in which High School Students approach academic writing. Both discursive and critical-analytical levels in 21 PM-texts and 14 investigating literary essays were analyzed through a genre theoretical and sociocultural framework in order to widen the understanding of students? usage of explicit textual and interpersonal markers as well as their techniques of writing abstracts. The results showed that nearly 25 percent of the putative abstracts consisted of sampled and reshaped text sequences. The majority of these were on the other hand results of a creative process in which the students reshaped utterances from different sources.
Samspelet mellan kund och konsult i förändringsprojekt - en studie av kommunikationens utmaningar i implementationsprocessen av en ny webblösning
The increasing competition is making increasing demands of today's businesses to be changeable. Change projects have therefore become increasingly common in order to satisfy market expectations. These projects have often proved difficult to implement and fail rather than succeed. There are many people who reflect on why this is and theorists are increasingly reasoning about the importance of communication in the change process. This is something that has given rise to a new area of expertise called change management.