Sökresultat:
1070 Uppsatser om Strategic communications - Sida 26 av 72
Klimatanpassning av Ljungby stad mot översvämningar
Climate changing is a growing problem for many countries and communities over
the world. The
cities has a huge work to deal with in their
reforcements of their cities to be resilient ones.
This thesis makes an effort to investigate and
illuminate some of the problem the cities has to solve related to flooding,
hazards, erosions, rising sea levels and crotches. This thesis will help to
find solutions that international and national efforts has produced and handed
out to each other. A lot of communities are charing their excellent tools that
works for them.
Klimatcertifiering av livsmedelsföretag : - En kvalitativ studie om vad som får företag att anta klimatmärkningen och vad det innebär
This essay is a study of the motives and driving forces affecting how a food producer looks at, and incorporates, an environmental-labeling and its impact on their organization and strategy. Driving forces and motivations is an important part of a business strategy and impacts its content and its expression. Sustainability can be part of the overall company strategy but could also define the entire company. This study has shown that the main motive for working with eco-labelling is a genuine interest in issues concerning sustainability. This creates an opportunity for the company to communicate their environmental policies to their customers. For a company that works proactive and innovative with sustainability and climate issues, the new climate framework does not mean any major organizational or strategic changes.When the framework is incorporated in the organization the farms need to be analyzed with a climate impact perspective. This essay shows that this process, together with tools developed to handle the framework, make change in the way dairy farmers think and how they relate to their daily work..
Ompositioneringens dolda hot : Riskerna med varumärkesompositioneringar
The purpose with this essay is to study how companies use the repositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following research questions:What reasons are there for a company to initiate a repositioning?, What does it mean for companies to implement a repositioning?, What are the risks with a repositioning?We have used a qualitative research method and have chosen to interview six respondents which in various ways are actively working with brand repositioning. Our study has been implemented with and deductive character.The most important conclusion that we observed after implementing our study is that repositioning is a high-risk project. Instead of changing their entire brand image, companies should instead make small changes and revitalize the brand by developing the strength that already exist.
Skillnader i upplevelser av tandhygienistutbildningen mellan nyutexaminerade tandhygienister födda utomlands och födda i Sverige - en enkätstudie
The aim of this study was to examine the differences in experience of the dental hygienist education between newly examined dental hygienists born abroad and born in Sweden. A quantitative study was performed. The questionnaire was sent out to all dental hygienist (n=162) examined in Sweden 2006, except newly examined dental hygienists in Karlstad University which is a distance education. The number who answered after the reminder was 102 respondents, 24 born abroad and 78 born in Sweden. The questionnaire contained 20 open and closed questions.
Den moderna kommunikationen : En rapport om instant messaging och hur det används av unga vuxna studenter.
This paper describes the development of a simulation model for the ambulance flow in the Västra Götalands-region of Sweden, and an analysis tool for the output of the simulation model. The aim of the simulation model was to be able to evaluate the outcome from changes in the ambulance operations, such as a reorganization of ambulances or an increase in intensity of the ambulance calls. This evaluation is meant to serve as decision support for the strategic planning of the ambulance operations. The analysis tool was developed to visualize the abundant geographical data produced by the simulation model in a meaningful way. The simulation model was validated against historical data which showed that the dispatch time for the highest prioritized ambulance calls corresponds well with historical data.
Kommunikationens utformning i prospekt
Previous research analyzing information and communication effects regarding high-involvement purchases has so far concerned communication length and the use of salient attributes. Studies investigating the effects of communication on a word-level is however limited. For a high-involvement purchase like an apartment the need for information is vital in the customers purchase decision. The main purpose of this study is to investigate whether the communication in the prospectus varies based on sales success. The study connects research in information search, high-involvement purchases, communication length and information vividness.
Avancerad scenarioanalys för ambulansplanering
This paper describes the development of a simulation model for the ambulance flow in the Västra Götalands-region of Sweden, and an analysis tool for the output of the simulation model. The aim of the simulation model was to be able to evaluate the outcome from changes in the ambulance operations, such as a reorganization of ambulances or an increase in intensity of the ambulance calls. This evaluation is meant to serve as decision support for the strategic planning of the ambulance operations. The analysis tool was developed to visualize the abundant geographical data produced by the simulation model in a meaningful way. The simulation model was validated against historical data which showed that the dispatch time for the highest prioritized ambulance calls corresponds well with historical data.
Nervsjukdomar - Nästa stora satsning : Kartläggning av forskningsanslag i Sverige inomnaturvetenskap, medicin och life science
The aim with this project was to investigate how research grants in Sweden are distributed inthe selected fields; natural science, medicine and life science. Our client Olink producesdetection kits for biomarkers and our goal with this study was to give an indication of apossible new market area for their products. Three foundations were included in the study;VINNOVA, Vetenskapsrådet (Swedish Research Council) and Stiftelsen för strategiskforskning (Swedish foundation for strategic research). Nearly a thousand research grantswere analysed which included a total of 4,92 billion Swedish kronor. Seven selecteduniversities were contacted; Chalmers tekniska högskola, Karolinska Institutet, Kungligatekniska högskolan, Linköpings universitet, Lunds universitetet, Sverigeslantbruksuniversitet, Uppsala universitet.
Att vara rolig på någon annans bekostnad: varumärkesparodiers effekter på det avsändande varumärket
A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.
Sanning med modifikation : En kvalitativ studie om Polisens förtroendearbete på Facebook
The purpose of our study is to see how an organization, and also a administrative authority, communicates by using social media. The organization in this case is the Swedish Police, because of their paradoxical problem with confidentiality versus openness and transparency. The Police has over a hundred Facebook-accounts, where they try to have a open dialogue with their publics without breaking the law of secrecy. Our general purpose of the study is also to see what the pros and cons are of having a own media channel, instead of the traditional media and their often anticipation twists.The result of the study showed that the three different police precincts, which we investigated in our essay, are working in three different ways. The gap may affect their overall reputation and trust gained by their publics.
USA:s m?ngfacetterade strategi i Myanmar En komparativ analys av liberalism och realism i amerikansk utrikespolitik
This thesis examines the USA?s response to the military coup in Myanmar 2021 through a
comparative analysis of the two dominant international relations theories: realism and
liberalism. The study uses a qualitative text analysis of the US Burma act of 2021 to test the
explanatory power of the theories in the formulation of US policy. The results shows that
liberal theory has the greater explanatory power, as the US response was systematically
motivated by a normative desire to restore democracy in Myanmar. However, some realist
tendencies could be observed, especially through exception clauses preserving US national
security interest and the mention of China?s support for the military junta in Myanmar.
Metoder för långtidslagring
This study aims at examining the prospects for a policy transfer of a Swedish municipal environmental policy (that of Växjö) to the French urban commune Blois, for which an ambition of becoming a leading eco-city in France, was declared by the mayor in 2008.In the analysis, emphasis is laid on mechanisms to institutionalize the main environmental policy principles, such as political and institutional structures and processes. Other prospects for an institutionalization of a new environmental policy that are to be investigated are economic structures as well as visions of the different decision-makers concerned. Research methods used in the study are qualitative interviews, document studies and a questionnaire.The findings of the analysis show that today?s prospects for an environmental policy in Blois close to that of Växjö, are clearly limited. The limitations can partly be found in economic structures but these seem to be rather related to a lack of priority amongst actors.
"Impact can come in many guises" : en kvalitativ studie om forskares erfarenheter av parallellpublicering
Self-archiving as a way to provide open access to research publications is gaining ground in the area of scholarly publishing. An increasing number of research funders and universities are mandating open access for output associated with their research, which calls for evaluation of the effects of the phenomenon.This two years master?s thesis aims to investigate researchers? experiences of self-archiving. A qualitative web survey was conducted and answered by 41 researchers from several different countries, and a vast majority of the respondents concur with the principle of open access. Although self-archiving shows not to be a guarantee of increased impact for the single researcher, the study shows that might be the case.
Nedskrivningsprövning av goodwill : Tillvägagångssätt och problematik
Graphic profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their graphic profiles by studying their underlying motivations.
Datalagring - Ett växande problem?
Title:
Information storage - A growing problem?
Authors:
Göran Svanhall
Pär Truedsson
Erik Ponnert
Tutor:
Bengt Carlsson
Problem:
Every day companies, regardless of size, produces new information that needs to
be stored. In the information society of today, the characteristics of the
information changes both in size and complexity. This results in higher demands
on which storage solution that suits the company and their field of business.
New and more innovating storage solutions enters the market, but are they
necessary to smaller companies of development active in the IT society?
Questions to Answer:
Is data storage a growing problem for companies of development active in the IT
society?
How do traditional storage solutions manage the information growth of today?
How urgent is the need of a new storage solution?
Which features are prioritized in the future storage solution?
Method:
By performing a quantitative survey we delivered an inquiry to several
companies, which answers will help us answering our above mentioned questions.
Conclusion:
The consulted companies experience no growing problems what so ever regarding
their existing storage solution..