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1066 Uppsatser om Strategic communications - Sida 10 av 72

Sony Mobile Communications CSR initiativ GreenHeartTM, och dess influens på koldioxidutsläpp i en mobiltelefons livscykel

Corporate Social Responsibility (?CSR?), även på svenska kallad företagens samhällsansvar, har under de senaste åren fått en allt mer betydelsefull roll i företag. Det är av intresse att studera hur olika företag ser på och använder sig av CSR, då CSR står för hur ett företag tar sitt ansvar jämtemot sina intressenter. Detta ansvar kan vara socialt lika väl som miljömässigt. Syftet med denna rapport var att analysera och undersöka vilken påverkan Sony Mobile Communications CSR initiativ GreenHeartTM hade på koldioxidutsläppen i en livscykel av deras produkter.

Luftfartsverket till LFV : En studie i ett förnyande av ett varumärke

The 1st of January this year the state owned Swedish Luftfartsverket changed their name into the shorter name LFV. The shorter LFV is a more modern version in terms of that the name is a proof of that the classic organisation of the state, Luftfartsverket, with this stepbreaks through boarders and finds new ways. Plans have existed before but since 2005 when Luftfartsverket lost its assignments from the government and become a state owned business corporation, the plans have intensified. Now, also for all the employees, it isgetting obvious that something is going on in the organisation.The purpose of this paper is to see how this newly made change of name and logotype have been recieved and how it has effect the strategic choosen respondents within the organisation LFV. These choosen respondents have thorough knowledge of the organisation of LFV.

Marketing and Branding a Nation : tillämpningen av ambassader som plattform för att stärka Sverige som varumärke

Problem: The authors have, during the process of development of this thesis, tried to create an understanding of how a number of organizations, all working with different approaches around the ?brand Sweden?, perceive the efficiency and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they don not only hold a traditional political and legal role. The problem facing us authors was the issue whether theses embassies are efficient arenas to coordinate the forces and resources of the organizations concerned, in the mission to enhance the visibility and awareness of Sweden abroad.Purpose: The purpose is to describe the strategic work with marketing Sweden to be able to look in to whether the evolved concept behind the embassies in question are used as a tool in within the work of the organizations. We wish to research this to be able to evaluate if this arena is perceived as efficient for the organizations concerned.Method: In order to get a background to which one establish and communicate a nations brand the authors have studied literature within the subject.

Utveckling av minimax-baserad agent för strategispelet Stratego

Stratego is a boardgame not very different from chess, that contains hidden information. Because of this, existing programs play at beginner level. The purpose of this thesis is to adjust a minimax algorithm so that it passes the demands of Stratego, and then build a Stratego agent around it. Tests with existing minimax algorithms leads to the development p-e-minimax. This algorithm uses two different values in its nodes to simulate the different information available to the agent and its opponent.

Furulunds framtida utveckling

Furulund är en mindre ort i Skåne som står för en stor förändring när orten får en tågstation..

Konkurrensfördelar på en marknad som karaktäriseras av offentlig upphandling

Background: It is necessary for a company to hold some unique and irreplicable competitive advantage in order to be able to succeed in a market. In a market where public procurement is an important part the competitive advantages will be characterized by the fact that some of the participants on the market are public organizations and that their actions as for procurement fall under the legislation LOU. The characteristics of competitive advantage also depend on and change with continuous changes on a market. Purpose: The purpose of this thesis is to study the competitive advantages that are presenton a current market characterized by public procurement and how these are created. The purposes is also to based on the trends on the market today study and predict the nature of the competitive advantage on the market in the future as well as the changes that we think will occur on the relevant market.

Corporate Social Responsibility in Corporate Sweden: Drivers and Business Impact from a Strategic Management Perspective

This thesis purpose was to contribute to knowledge which could explain the driving forces behind Corporate Social Responsibility in corporate Sweden and their strategic impact from a management perspective. The method used to archive this research was a qualitative interpretative study conducted by interviews. The thesis is based on descriptive theories of drivers for CSR, concepts of strategy and CSR and normative/instrumental theories suggesting a strategic approach to CSR and stakeholder management. The empirical study is based on interviews with Swedish business managers in a strategic board position as well as consultants working with CSR strategies, supported with internet information from companies? webpage.

Svenska företag och den kinesiska byggboomen : En analys av strategier och skillnader i affärskultur

A positive aspect of globalization, from a western viewpoint, is the growing demand of advanced products in China and other developing countries. The construction industry is thriving in China and Swedish companies have taken part in various projects. However the situation have been difficult for some of the companies. The aim of this study is therefore to investigate how strategic and cultural factors affect the potential for Swedish companies to operate on the Chinese construction market. The theoretical framework of the study consists of Porter?s and Kotler?s theories about strategy, and Hofstede?s, Bjerke?s, and Daun?s research about different cultures.

Du tysta, ej glädjerika sköna. Betydelsen av kommunikationsutbildning för att utbilda bättre ledare.

Every year, reports are published that shows how universities fail to meet the demand from companies who are looking to hire students with solid communication skills. At the same time, the importance of communication for effective leadership is constantly increasing. Today, many business schools around the world states that they strive to educate future business leaders and have therefore realized the importance of teaching the skills of communications to its students. The majority of Swedish business schools, however, have not yet made communications an essential part of their curricula. This indicates that most business students in Sweden today, do not receive the toolkit needed to take on leadership roles.

Global Price Management ? Incentives for Implementing an IT-based Price Management System

Problem discussion: Syncron experience a challenge in realizing the full market potential of its newly developed IT-based price management system, Global Price Management (GPM). The system has already been implemented and is currently running with success within the IT-structures of the first customer. The fact that the development of the system has been initiated by a customer, and thereby has left Syncron oblivious of the real underlying drivers and incentives for the development, is part of the problem. Understanding the customers? incentives for developing their pricing process thus reducing the application uncertainty is a good starting point.

Strategisk Prissättning i Tjänsteföretag - En fallstudie av SJ

Studien syftar till att; genom en fallstudie på ett utvalt företag, analysera och skapa förståelse kring prissättningsförmåga och prissättningsarbete som konkurrensfördel i tjänsteföretag. Trots studiens fokus på ett enskilt fall och en specifik situation är förhoppningen att studiens slutsatser i någon utsträckning även ska vara av generellt intresse för andra tjänsteföretag. Ramen för studien utgörs av en abduktiv och explorativ ansats, inom vilken undersökningsdesign och metoder för datainsamling och tolkning har bestämts. Företaget SJ har studerats genom en fallstudie. Som metoder för insamling av data har främst kvalitativa, semistrukturerade intervjuer använts.

Erfarenhetsåterföring  På Skanska  Installation

The purpose of this master thesis has been to explore how Skanska Installation can be organized and managed from a Feedback of experience perspective, and define how an IT solution for knowledge management can be designed by identifying the company's current needs in communications, structural capital and information management.The study follows a deductive approach with a qualitative starting point. Using the literature  studies  the theoretical references were built, which is of great importance when using  a deductive approach.Furthermore the report is based on a case study on two different projects: Herrgården and Nattsländan. With the collected empirical data from the case  study the analysis was carried out with the theoretical framework as a basis. This finally led to the conclusions of the study.The purpose of a communications plan is to show how the communication between employees must be managed to best move the project forward. Emphasis is placed on the formal and informal communication of the company.


Realoptioners förklaringsvärde och praktiska tillämpbarhet: En tillämpning på den svenska onlinespelmarknaden

Real options analysis is a method for assigning value to flexibility in decisions, coming from uncertainty in future outcomes. This thesis ascertains to what degree this method is superior to traditional net present value analysis, with regards to ease of implementation in relation to the benefits from being able to measure the total value. Real options analysis is evaluated with a case study of the Swedish online gambling market, and conducted with the binomial framework of Copeland and Antikarov (2003). The authors find the sensible use of real options dependant on the specific situation to which it is applied, i.e. a certain degree of future uncertainty and managerial flexibility is necessary for justification of the increased workload.

Konkurrensstrategier : En studie om konkurrensen på den svenska kontaktlinsmarknaden

Title: Strategies for competition ? a study of the Swedish contact lenses market.Authors: Pernilla AArskog and Annika Lange.Background: As a market gets more mature and the competition increases, it is more important for a company to apply the right strategic perspective. There are four fundamental strategic perspectives for a service-oriented business: a core product-, a price-, an image- and a service perspective. This study is a about service management and take its point from the theories from the Nordic School about strategies for competition, customer value, perceived customer quality and customer loyalty.Purpose: The main purpose with this study is to analyze and evaluate how the actors at the Swedish market of contact lenses should compete to gain further competitive advantages.Method: The study includes four qualitative interviews with two traditional opticians and two Internet based businesses, but also a survey with 106 contact lens users is included.Analysis: In the analyse part of this thesis it was concluded that the traditional opticians conception about their customer not agrees with what the customer evaluate as important. Many of the customers have thought about changing their optician, and besides that do not recommend their optician, and can there for not be categorize as loyal customers.

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