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10097 Uppsatser om Strategic Market Management - Sida 61 av 674

Category Mangement: Framtiden för Dagligvarubranschen?

Syfte: Syftet med vår magisteruppsats är att utreda hur involverade parter idag inom dagligvarubranschen i Sverige upplever Category Management. Syftet är även att belysa implikationer samt potentialer inom ramen för Category Management inom den svenska dagligvarubranschen. Metod: Vi har arbetat utifrån kvalitativ metod och genomfört både personliga intervjuer samt telefonintervjuer. Vårt empiriska material har därefter varit underlag vid den teoretiska kopplingen. Empiri: Vi har utfört personliga intervjuer med involverade aktörer inom den svenska dagligvarubranschen.

IAS 40 : Verkligt värde -vs- Anskaffningsvärde

1 January 2005 came the new reconstructed version of IAS 40. It came to compensate the earlier ÅRL and FAR who was applied within the European Union. These new standards came to be called as IAS/IFRS. The standards? are supposed to make sure that the differences between the different countries won?t be so split.

Kunskapsföretags värdeskapande : ett steg mot en integration av Service Management och Knowledge Management

Bakgrund: För att kunna stilla kunders behov och skapa kvalitet och därigenom värde, krävs kunskap. Två teoribildningar som talar om värde och kvalitet respektive kunskap var för sig är Service Management och Knowledge Management. Service Management är huvudsakligen externt orienterad medan Knowledge Management är näst intill uteslutande internt orienterad, vilket medför att vissa "spänningar" återfinns dem emellan. Frågan är hur dessa"spänningar"hanteras i kunskapsföretags värdeskapande. Syfte: Syftet med uppsatsen är att analysera vad Service respektive Knowledge Management bidrar till i förståelsen för kunskapsföretags värdeskapande.

Möbelbranschen - hur små företag kan överleva på den svenska marknaden

The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.

Samverkan och samordning för nyanlända flyktingar : En kvalitativ studie om etablering på arbetsmarknaden i två kommuner

This study has an integration policy direction as it focuses on the qualification for the new arrivals to quickly establish themselves in the labor market, and how the government's interventions, which in this case is the establishment reform, have affected municipalities and what its role is in this context. The purpose of the establishment reform is to faster the new arrivals integration in to the labor market. The aim of this study is to analyze the interaction factors that is affecting the integration of new arrivals into the labor market by study the professionals opinions on the interplay between involved organizations in two municipalities before and after the establishment reform. Studies have shown that the establishment reform has not achieved its goal and the purpose is to analyze the aspects behind this problem. The results of the study were analyzed with help of the interaction theory and the new institutional theory which is a part of the organization theory. An important aspect in the results of our study is the deficiency with the interaction between the participating organizations that obstruct the new arrivals path to becoming self-contained. In order to identify the problem, the study focuses on the co-operation among two communities in Sweden with the new arrivals way into the labor market.

Icke förnyelsebara risker : Svenska gruvbolags riskhantering av en eventuell framtida metallbrist

A major issue that has been a subject for quite some time is whether there will be a scarcity of metals in the bedrock in the future and whether or not we might end up with a problem similar to that of the big oil crisis in the mid-seventies. Following the oil crisis many oil companies started up with risk management to control future risks. This work presents how Swedish mining companies work with risk management to handle risks that might come up in the future due to metal scarceness. How Swedish mining companies look at the possible metal scarceness and if they use risk management in their decision-making process is studied. By doing interviews with Swedish owned mining companies it was found that the mining companies did not see the future metal scarcity as a risk, even though 2/3 of the companies acknowledged the scarceness to be a reality.

Marknadsföraren - en succéfaktor i produktutveckling?

Syftet är att studera produktutvecklingsprocessen hos Findus Sverige AB, för att utreda vilken roll marknadsföraren har och hur detta påverkar projektets resultat..


Effect of TV displays on impulse purchase

En sammanfattning av uppsatsen på maximalt 8000 tecken..

Isometrier i Poincarés halvplansmodell

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.

Konsonant- och vokalduration i enaresamiska

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.

Grand Hotel i Lund en fallstudie om ett fristående hotell på en marknad dominerad av kedjor

Abstract: Purpose: The purpose of this study is to describe the situation for independent hotels. With a thorough case study of ?The Grand Hotel in Lund? ,our intentions is to gain knowledge about the demands a hotel must keep up with in order to be a successful independent hotel, in a market dominated by chain-constellations. Methodology: An abductive method is used as the study form the basis for hypothesis. The first part of the thesis, which describes the line of business, is based primary on secondary data.

När gruppen ökar värdet av FAMM : Så kan gruppdynamik öka prestationsförmågan i en organisation

En väl fungerande grupp kan vara oerhört attraktivt att se på men det verkligt intressanta är att förstå hur gruppen tar sig till det stadiet där de fungerar tillsammans som en enhet och presterar bra. För att tillämpa metoder att nå dit finns tillvägagångssätt som Strategic Human Resource Management (SHRM) och en allmän strävan efter att erhålla en perfekt gruppdynamik.Studien ämnade undersöka om samspelet mellan SHRM och gruppdynamik ökar produktiviteten i en organisation inom hotell- och restaurangbranschen.Studien grundades på fem vetenskapliga artiklar som granskades, analyserades och sammanfattades. Analysen av artiklarna redovisades i resultatdelen i uppsatsen. Där behandlades bland annat studier om SHRM och att sammanhållning visat sig ha en positiv effekt på grupprestation. Från resultatet fördes en diskussion om huruvida det var gynnsamt för en organisation inom hotell- och restaurangbranschen att dra nytta av lärandet om hur individer fungerar ihop för att organisationen bättre ska kunna applicera detta för att tillgodose gästens behov och önskemål.

MIGRATIONSSTYRNING I EUROPA: MAKT, KV?VNING OCH KONTROLL En kritisk maktanalys av migrationsstyrning i Europa genom utrikes f?dda kvinnors arbetsmarknadsintegration i Sverige

In today?s Europe, migration has become a security issue rather than a humanitarian issue. Previous research highlights how migrants have become prisoners of bureaucracy in Europe by their mobility being hindered. The present study critically analyses the migration governance in Europe by highlighting labour market integration in Sweden. The study highlights migrants with a specific focus on foreign-born women. The research questions chosen to examine this phenomenon is: How does migration governance in Europe affect member states' policies for labour market integration, with a particular focus on Sweden? How do foreign-born women in Sweden experience labour market integration processes within the framework of the governance mechanisms that exist in Europe? Foucault?s theory of power and the theoretical concept of choking composes a theoretical framework which is used to analyse focus group data and text analysis data.

Arbete för alla? : En intervjustudie om hur tre professioner inom introduktionsprogrammet i Falköpings kommun ser på strukturella hinder och möjligheter för invandrares tillträde till den svenska arbetsmarknaden

Örebro UniversityThe Department Behavioural, Social, and Legal SciencesEducation of social workC-essay 41-60 pAbstractTitle: Work for everyone? An interview study of how three professions within the introduction programme in the local-government in Falköping looks at structural obstacles and discrimination in immigrants? access to the Swedish labour market.Authors: Emma Gustavsson and Sandra TjärnbergTutor: Rúna Baianstovu Deniz and Urban KarlssonToday many immigrants stand outside the labour market. To get established on the labour market and to get self-sufficient are important factors to a rapid integration process. The main purpose of this study is to investigate how three professions within the integration work in the local-government of Falköping looks at structural obstacles and possibilities with immigrants? access to the Swedish labour market.

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