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10097 Uppsatser om Strategic Market Management - Sida 37 av 674

Sånger från graven: En kartläggning av krafterna som hämnar den digitala revolutionen inom svensk musikdistribution

Songs from the Crypt: Mapping the Forces that Hinder the Digital Revolution of Music Distribution This paper seeks an explanation to the low market share growth of the commercial digital music distribution in Sweden. The analysis identifies a spectrum of obstacles that hinder the digital distribution technology from becoming the main form of music distribution in Sweden. These obstacles make the digital music distribution less favourable in comparison with physical distribution from the consumer?s point of view. The authors suggest that in order for the digital distribution of music to become competitive the digital product would either have to be developed further to offer more customer value or the so called a là carte retail model would have to be replaced by a subscription-based distribution model.

Eftersökta fördelar vid företagsförvärv : integrationsprocessens betydelse för måluppfyllnad

Mergers and acquisitions are a phenomenon which can occur for a variety of reasons. It may for example be that the organizations want to gain larger market shares or to complement and learn from each other and thus become more competitive. After the completion of an acquisition or merger, a process is initiated to create an affiliation between the two companies' employees. The purpose of this paper is to examine whether there is something that management can do to make the integration process as efficient as possible. The empirical research in this paper consisted of interviews and surveys with respondents from two accounting firms that recently completed a merger.

Film distribution and exhibition in the EU

This paper examines the film distribution and exhibition sector in Europe. The general analysis of these sectors? situation was made. Moreover, the comparative and more in depth analysis of three countries by the Porter?s five forces model was made; These were United Kingdom, France and Denmark.

Filosofi, kultur och management i Folkrepubliken Kina - En studie av kopplingen mellan filosofi och praktik

In order to get full understanding of management culture and practice one must understand the underlying factors. This thesis examines the philosophical foundations for management in the People's Republic of China with its primary focus on the period 1949 -2012. China with its strong economic development in the recent decades is becoming an increasingly important actor in the world economy. Interaction between China and the rest of the word is considerable and currently Chinese firms increasingly expand outside China. This gives further importance especially for westerners to gain a deeper understanding of Chinese views and customs with regard to management.

Line–extensions; A longitudinal study concerning effects on brand equity

Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. Methodology The effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database. Theoretical perspective The study is derived from Kapferers (2004) definition of brand equity, where he is dividing the concept into three parts. This study is focused on Brand strength in particular, which is one of the parameters in the above-mentioned theory.

Faktorer som påverkar effektiviteten i Cash Management: en
fallstudie av tre små tillverkande företag

Vikten av att sköta företags likviditet och betalningsflöden på ett effektivt sätt skapade Cash Management som på svenska betyder hantering av företagets likvida medel. På senare tid har intresset ökat för Cash management bland små och medelstora företag. Dessa har inte samma förutsättningar som stora företag att bedriva Cash Management på det mest effektiva sättet eftersom deras förutsättningar är annorlunda. Syftet med denna uppsats har varit att se vilka faktorer som påverkar effektiviteten i små företags Cash Management och hur dessa faktorer påverkar effektiviteten. De teorier som tas upp behandlar hur Cash Management används och hur det bör brukas i företag.

Affärsrelationer & IT-outsourcing : -En empirisk studie om IT-outsourcingrelationer och påverkande faktorer

Good business relations can contribute to the success of IT-outsourcing, and create new business opportunities. Despite a sharply increasing trend to outsource IT-operations there is a high degree of failures related. The cause may be that some important factors have not been taken into account. The purpose is to investigate elationships within IT-outsourcing and test if specific factors identified by previous research are being concerned in IT-outsourcing relationships and also to investigate the view IT-outsourcing customers and suppliers have on business. Research shows that business relationships are widespread throughout companies. It demonstrated that a small number of business relationships can have a major impact on a company's financial performance and may create stability. Business relationships can be divided into an arm's length relationships and strategic alliances depending on the degree of involvement.

TOM effekten i Sverige: En studie rörande överavkastning kring månadsskiften på den svenska börsen

The purpose of this paper is to study whether or not stock returns increase abnormally over month ends on the Swedish stock exchange. Previous research has proven an international so called ?Turn-of-the-Month? effect where stock returns increase significantly over a few days around month ends. If the effect exists, it is a violation of Fama?s Efficient Market Hypothesis.

Revenue Management Nyckeln till framgång?

Titel: Revenue Management Nyckeln till framgångsrik intäktsoptimering? Författare: Charlotte Karlsson & Maria Lantz Nivå: Examensarbete, Magisterprogrammet Service Management, Lunds Universitet, Campus Helsingborg Handledare: Mikael Bergmasth & Pavla Kruzela Problemformulering: Det har forskats mycket kring Revenue Management och ledarskap men kopplingen mellan dessa har utelämnats. Det är viktigt att ledaren kan skapa en förståelse för vad och varför de anställda utför sitt arbete. Därför kan brist på bra ledarskap leda till problem. Syfte: Vårt syfte med denna magisteruppsats är att undersöka hur hotell arbetar med intäktsoptimerade källor som Revenue Management.

Ägarlägenheter : En studie av tre delmarknader i viss jämförelse med bostadsrätt

Background Apartment ownership is a popular and well established type of housing in many countries, such as Norway, Denmark and UK. During spring 2009 the Swedish Parliament passed a new legislation which made it possible for apartment ownerships also in Sweden. But apartment ownership has had a slow start, which partly can be explained by the recent recession.Purpose & methodThe purpose of this paper is to study the market of apartment ownership in Öckerö, Stockholm and Karlstad. The study is a qualitative examination where relevant companies from the submarkets have been interviewed.ResultThe result of this study shows that the interest for apartment ownership is over all high in all three submarkets. It is yet clear the knowledge about apartment ownership is generally poor among the public, and when the banks still misses proper routines for mortgages, it creates uncertainty, and slows down the market.

Case Managements spridning i kommunala organisationer : En organisatorisk förändring inom socialt arbete

The aim of this study was to comprehend and explain the idea and function of Case Management and its diffusion in Swedish municipalities. More specifically its aim was to investigate factors for the diffusion of Case Management and its differences to similar professional roles. The study was based on interviews with four managers at various levels and two case managers representing two municipalities in Sweden. Five themes were identified that were especially interesting when discussing the function of Case Management, its differences to similar professional roles and its diffusion in Swedish municipalities. The themes were: shortcomings in the welfare system, the functions of Case Management, differences to similar professional roles, descriptions of Case Management and factors for the diffusion.

?Det finns inga genvägar? En fallstudie av Södra Älvsborgs Sjukhus verksamhetschefers upplevelse av strategisk internkommunikation

Communication is essential for the survival of an organization. The management formulates strategies to ensure thatthe organization will get to where they want it to go. The strategy is then communicated to the co-workers through the line manager. But who is to say that the co-worker experience the message the same way as the line manager or the management for that matter? The purpose of this study is toinvestigate how the middle managers at Southern Älvsborg Hospital experience strategic internal communication andfurther how they communicate with their co-workers.Through a case study approach, the case being the communication of the hospitals research strategy, I conducted 13 interviews.I analyzed the material from the interviews using a hermeneutical approach and I used an interpretative approach to get a deeper understanding.

Framtidens organisationsteori ? igår, idag och imorgon

Det övergripande målet med den här uppsatsen har varit att skapa en framtidsprognos rörandeämnet organisationsteori. Jag har använt den hypotetisk-deduktiva metoden för att kunnaskapa trovärdiga prognoser. Den teori jag väljer att använda som utgångspunkt är enorganisationsstruktur skapad av Henry Mintzberg, som jag sedan kopplar samman medföljande fyra olika organisationsteorier: Human Resource Management, StrategisktManagement, Produktionsmanagement och Knowledge Management.Själva strukturen är uppbyggd så att jag i den teoretiska referensramen beskriver dåtidensteorier (Den byråkratiska skolan, Scientific management, Den administrativa skolan ochHuman relations management) med fokus på de klassiska organisationsteorierna. Sedan är detmin uppfattning om hur organisationsteorier utnyttjas i nutiden som finns i kapitlet ommoderna organisationsteorier. Utifrån den teoretiska referensramen baserad på dåtid och nutidskapar jag sedan hypoteser gällande framtiden..

Svenska independentbolag i Japan: etablering och kulturella skillnader

The purpose of this thesis is to study how Swedish independent record labels, or indie labels, fared on the Japanese market. The research questions were based on how Swedish independent record labels establish themselves on the Japanese market and how the cultural differences between the nations affect the business relationship. It was decided to execute a case study on two Swedish independent record labels and the Swedish export council for music. The ones chosen as study objects were B & B Records, Razzia Records and Export Music Sweden. The conclusions were that the indie labels need to understand the importance of personal business relationships when trying to get established on the Japanese market.

Systemförvaltningsmodeller ? verklighetsbeskrivning eller idealiserad bild?

This study will shed light on the subject of system management and system management models. It is important that everyone within an administrative organization understand business objectives and needs of the users who work with the systems. It is vital for the activity to form a structured approach for its management, which includes a system management model. Every company has its individual system management model that is tailored to support their management of a business IT systems. According to Brandt (2000), a system management system model is defined as "an idealized image of how you want the system management work is conducted".

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