Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

Syftet med uppsatsen var att undersöka om ansiktsattraktivitet hänger samman med kvalitet i vänskapsrelationer. Hypotesen utgick ifrån att likhet i ansiktsattraktivitet påverkar valet av viktigaste vän samt att en låg skillnad i ansiktsattraktivitet mellan personerna gynnar relationskvaliteten. Tidigare forskning har antingen undersökt attraktivitet eller vänskapsrelationer. Vår uppsats knyter samman dessa två faktorer. 150 tonårspojkars ansiktsattraktivitet bedömdes med hjälp av ett eget utformat instrument.

Stockholm has in recent years experienced a strong population increase but despite that fact, the demand for housing has not been followed by enough housing contracts. According to forecasts, growth in population will further be continued upward. With more condominiums than rental units on the market, new apartments are too expensive to live in. This creates unsustainable problems for those in lower classes of society. Creating a housing market in the periphery of Stockholm is not sustainable from a social perspective.

Human Resource Management (HRM) has an increasingly strategic role in today?s organizations as the supply of managers is an integral part of the strategic work. In order to retain competence and knowledge, firms are usually designed so that the employees can develop their careers within the firm. Company X is a company in the financial sector and is an example of such firm. However, at Company X: Department Y, very few employees apply for the management positions when they are announced.

AbstractTitle: Change of communication strategy when the compulsory nation membership falls (Byte av kommunikationsstrategi när nationsobligatoriet faller)Number of pages: 51 (58 including enclosures)Author: Elin RantakokkoTutor: Peder Hård af SegerstadCourse: Media and Communication Studies 30 hpPeriod: Spring of 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: This essay will result in some guidelines how the nations in Uppsala can act if the law according the compulsory membership in the student union and the student nations change. This essay focuses on how the nations can communicate to keep their members.Material/method: I have done seven interviews with persons that work in three different nations and the head of the Curators convent (the collaboration center between the nations), I have read articles from the largest newspapers and web pages. I have also read the Commission of Inquiry's recommendation according abolishing the law regarding the compulsory nation and student union membership. I have created two scenarios based on the material, according to Peter Schwartz advises.Main results: These scenarios show that the student nations have to become better at communicating with their new members and their already existing members.Keywords: Scenario planning, marketing, communication, student union, student nation, market segmentation, strategic communication, profile, organizations change..

Syfte: Det förutspås en framtida brist på ingenjörer i Sverige och därmed kan en ökadkonkurrens om denna målgrupp förväntas. Syftet med denna studie var att identifieravad svenska ingenjörsstudenter anser viktigt i sitt val av framtida arbetsgivare, attundersöka om skillnader finns mellan män och kvinnor samt skillnader beroende påstudenternas skattning av sin akademiska prestationsnivå. Genom att tillföra kunskapkring vad ingenjörsstudenter söker hos en framtida arbetsgivare kan företag överträffasina konkurrenter i att attrahera, utveckla och behålla personer med önskvärda talanger.Ytterligare kunskaper kring skillnader mellan de olika grupperna kan möjliggörastrategier utformade utifrån vad den specifika målgruppen söker.Teori/Tidigare forskning: Utgångspunkt har tagits i teori kring EmployerAttractiveness, en arbetsgivares attraktionskraft, och vad som anses viktigt valet avarbetsgivare. Detta begrepp ställs vanligen i förhållande till Employer of Choice, enönskvärd arbetsgivare, och Employer Branding som innefattar aktiviteterna som företagtillämpar för att öka sin attraktionskraft. Tidigare studier har genomförts i olika ländermed syftet att undersöka vad studenter anser vara en attraktiv arbetsgivare, därexempelvis karriärmöjligheter, utmanande arbetsuppgifter, hög lön och godaarbetsrelationer visats vara viktiga faktorer.

Abstract________________________________________________________________Författare/Author Richard TähtinenTitel/Title Youth hockey from a coach perspective. A qualitative study about coaches´appreciations concerning youth hockeyThe aim with this study is to strengthen the knowledge about coaches´ appreciationsconcerning youth hockey. This study contains interviews with three leaders that operate onthe strategic level within youth hockey and three coaches working with youth players in theages of 11 and 12. I have divided my main results into 4 categories, based on an earlier studyfrom Karin Redelius (2002). These categories include the following themes:1) Competition on the good and the bad2) The importance of winning3) Shake-out versus sports on children’s terms4) Instruction, play and learningThe main conclusions in this study show that leaders on the strategic level appreciate youthhockey in a very similar way.

Title: The internal attractiveness of the sales position within ABB SwedenProblem: What is the cause of the low internal applicants for the sales position at ABB?Purpose: To identify why there are so few internal applicants for the sales position at ABB.Method: In order to achieve the purpose of the study, a survey was conducted amongst the employees of ABB. The target groups were sales managers, sellers and other employees. The result from the survey where then analyzed based on the theory chapter. Conclusion: A GAP-analysis showed a difference in the attitude towards the sales position at ABB.

Denna studie grundar sig i ett uppdrag från Trafikverket med avsikten att undersöka hur enmångfaldsstrategi kan få ökad effekt i organisationen. Utgångspunkten för denna studie är attdet tycks krävas mer forskning kring hur HR strategiskt kan arbeta med mångfaldsfrågor ochintegrera dem i organisationens alla delar. Syftet med denna studie är således att identifiera hurHR strategiskt kan arbeta med mångfaldsfrågor. Vidare är syftet att visa hur ett strategiskamångfaldsarbete kan bli mer effektivt.Teorier som belyser begreppet mångfald, effekterna av mångfald, strategi, Human ResourceManagement och Strategic Human Resource management kan ses ligga till grund för ettframgångsrikt HRM-arbete med mångfald. Ledarskap, kommunikation, kunskap och att se tillorganisationskulturen belyser teorin som viktiga komponenter för att ett strategiskt arbete skabli mer effektivt och ge effekt i organisationen.Studien bygger på en deduktiv ansats och en kvalitativ metod har genomförts utifrån treindividuella intervjuer och två fokusgrupper.

The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in Stockholm. During the process the purpose has evolved into exploring the type of companies that acknowledge this and those that don't. By using Bourdieu's terminology and tools, the reasons behind the use of art has been analyzed.The paper employs an explorative approach by accessing data through interviews and public data provided by the Internet through web pages and government files.The paper comes to the conclusion that what Holt calls cultural branding has not evolved, when looking at the companies that are accurate for this study. Out of 24 companies only one comes close to observing socio cultural movements through the arts.

Generative artificial intelligence (AI) has rapidly gained traction in the education sector, with tools such as ChatGPT often highlighted as potential support in teachers? daily work. At the same time, the technology raises important questions about how its use should be organized and what responsibilities school leaders hold. The aim of this study is to deepen the understanding of how generative AI is implemented in school organizations, focusing on the strategic work of school leaders and how this is experienced by teachers. The study is based on a qualitative study, comprising interviews with 14 school leaders and teachers in a county in western Sweden.

?Intensive family therapy?Journal studyAbstractThe Family board in Falun gives since a couple of years priority to intense familytheraphy work with families in need of help/support. Intensive family therapy (IFT) was developed during the 1970s with the purpose of helping families. The theoretical mainlines upon which the IFT ? model is based is the, structural-, strategic- and systemic perspective.

The purpose of this thesis is to analyze how the ongoing controversy surrounding the Internet, the phenomena of digitalization and file sharing will affect the music industry in the form of the ?big five? labels. Furthermore the thesis aims to present a recipe of strategies for the companies? survival by studying their situation through a theoretical perspective in conjunction with a comparative analysis with industries facing the digitalization challenge. The theoretical contribution lies in the strategic perspective at an industry level.

This essay is how companies are using Facebook to appear. The two companies in this study, Fritz Olsson AB Kalix and Promentum AB shows how Like, share and comment-contest communicates via Facebook. The purpose of this essay is to examine how Facebook users attitude and perception is to Like, share and comment- contest.The thesis was conducted in two parts, first a qualitative interview with the two companies that stand as examples in the paper and a quantitative online survey. The online survey was sent out to the 256 Media and Communication students at Umea? University, who read or has read the program from 2010 to 2016, via Facebook.

Uppsatsens titel: Förändringar på bilmarknaden ? Strategiska åtgärder ur återförsäljarnas perspektiv. Ämne: Företagsekonomi, strategic management, Business to BusinessFörfattare: Kristiansson Anders, Skiöld OlaHandledare: Holmberg Leif, Rudenstam Nils-GunnarNyckelord: Strategic management, synergieffekter, konkurrensfördelar, distributionssystem, IO ?teori, strategiska analyser Syfte: Analysera återförsäljarpektivet utifrån nya förutsättningar på bilmarknaden. Metod: I studien undersöker vi vad de nya så kallade gruppundantagen har haft för inverkan för personbilsåterförsäljarna ur strategisk synpunkt med fokus på det externa IO-synsättet.