Interna attraktiviteten hos säljtjänsten inom ABB Sverige
Title: The internal attractiveness of the sales position within ABB SwedenProblem: What is the cause of the low internal applicants for the sales position at ABB?Purpose: To identify why there are so few internal applicants for the sales position at ABB.Method: In order to achieve the purpose of the study, a survey was conducted amongst the employees of ABB. The target groups were sales managers, sellers and other employees. The result from the survey where then analyzed based on the theory chapter. Conclusion: A GAP-analysis showed a difference in the attitude towards the sales position at ABB. These differences were of type one and type four. Furthermore the study showed that internal marketing should be made to strengthen the sales positions awareness and status. Finally the study showed that many of the employees experienced a high degree of job satisfaction and that this could be disseminated with the help of employee branding.