Academic research indicates that critical publicity can have a detrimental effect on brand attitudes. The negative effects have been showed to be buffered by cognitive bias elicited by strong favourable attitudes, commitment, brand certainty and brand identification. It has been proposed that the influence of such bias in a news reporting context should be studied, something that also is interesting from a brand perspective. The study therefore investigated whether a well-publicised scandal in one period can lead to increased critical publicity in the coming periods. A case study of Swedish grocery chain ICA was conducted.

The aim of this study was to understand how social workers deal with honour-related violence, with special focus on the processing from sheltered housing. Our qualitative interviews with social workers that work with this kind of problems show that there are both obstacles and opportunities in the processing from sheltered housing. On the negative side are the loneliness, the shame and the guilt that the girls may experience when they need to leave their families. The social services can both be an obstacles and an opportunity. When the girls need to create a new life in a new city they have a lot of opportunities and in the same time it is hard to get to know new friends when you don´t know the city or have much money.

Inom lyckoforskningen finns kvantitativa studier däribland Veenhoven (2008) som via sin studie belyser hur lycka påverkar hälsa. Denna studies syfte är att genom en kvalitativ analys identifiera essensen i detta mångtydiga begrepp och belysa dess komplexitet. Ett antagande finns om att kvinnor tenderar att behöva mer uppskattning än män. Deltagarna var 79 kvinnor och 40 män. De beskrev en händelse då de upplevt lycka.

On the 12:th of April 2011, the Swedish tabloid magazine Expressen publishes a story, claiming that Ola Lindholm, presenter of critically acclaimed TV-show ?Wild Kids? has been suspected and apprehended on cocaine allegations. The serious allegation called for Ola Lindholm to defend himself against the allegations. His only public response was a blog-post where he claimed his innocence, albeit with some reservations.  The purpose of this paper is to analyze Lindholm?s rhetorical defense.

The reason for, and objective of, this project has been to research the relation between abstract and figurative illustration and how, if at all possible, one can bring them together and make them act as a whole.As a starting point for this project I used fragments from texts I?ve written during the past years. The texts deal with the thoughts and emotions that describe the state of melancholy or mania, two psychological conditions that are widely spread in our society. By illustrating these text passages in pencil drawings I?ve been given the possibility to investigate how to combine figurative illustration with the abstract alike.

In this thesis, high quality adverts are examined from the perspective of the advertisement contest Guldägget. The study discusses award-winning advertisement, both in terms of content and design, according to Guldägget?s jury members, industry experts and various theorists. Semiotics is used to analyse Guldägget?s winning adverts.

The study presented here is about how to make the special needs user who has a profound intellectual disability and additional disabilities more involved in their implementation plan. Based on a life story interview the study aims at analyzing perceptions of procedures to enhance special needs users? influence. The method used in this study was a qualitative research approach as an overall approach in order to use a narrative method where life history is the method. The focus has been to study a part of an individual life history - a specific domain in the life of the interviewee?s working career.

The research on Ingmar Bergman is comprehensive, however, there is one aspect of his artistry that has been regrettably neglected ? his use of music. Music always played a huge part in Bergman?s life, and it was also a great source of inspiration. The music was a structural component in the creating process and he often referred to his films as pieces of music and his actors as musical instruments.

The purpose of this study is to examine how immigrants are portrayed in the Swedish daily newspapers online reporting. The essay investigates in what context immigrants, as individuals, are made visible and how they and their origins are reproduced. The study focuses on the roles victim and aggressor, and is also investigating potential differences between morning and evening newspapers.Present theories are discursive discrimination, critical discourse analysis, cultural racism, stereotypes and structural discrimination. Adopted methods are qualitative and quantitative content analysis, based on the Global Media Monitoring Project-tool.The results show that immigrants are not individually stereotyped or depicted negatively, but that their immigrant origins often have a central part of the story, that they are mentioned mainly in connection with negative news and that negatively charged words occur frequently. .

Many archaeologists have been intrigued by how often symbolic houses of varying forms are used on the burialgrounds of the Scandinavian Bronze Age. Some scholars even claim that to deal with the dead did not mean to set them apart from the world of the living during this period. Since several examples show that there seem to be an active connection between the ship-setting and different types of symbolic houses, this study seek to demonstrate and interpret how the ideology behind these symbols vary between three regionally different Swedish areas: Halland, Småland and Gotland. The purpose is to show that the way chosen to shape the symbols materially not only had fundamental impact on the organization of the burialground itself, but also on how the surrounding world came to comprenhend and use them. This study suggests that even though the special shapes of the graves and the gravefield itself can carry meaning, the materialization of the monuments can be interpreted as incorporated in a practice of remembrance in where the individual shaping of the grave most probably formed part of a greater story..

This study examines negative issues that cannabis users have experienced associated with cannabis use. The author made qualitative interviewsto unveil four cannabis users? life stories. These stories were analyzed through the discourse psychologicalperspective interpretive repertoirein order to explore and identify analogies among the users. The author found that the respondents, despite their seemingly diverse backgrounds and personalities, carry a collective repertoire of similar experience and reasoning around cannabis and society which can be defined as a cannabis discourse; a discourse grounded in facts as well as speculations, arguments which separately may seem reasonable but altogether often appear contradictory, and real-life anecdotes that sometimes reflect paradoxical conclusions.

BakgrundArbetet handlar om skog och mötet mellan två världar, skog och civilisation. År 2007 gick jag en mo¬torsågskurs för att kunna sköta familjens skog. Fast att såga ned träd kändes märkligt då jag fascinerades av skogen som plats. Dessu¬tom upptäckte jag att skogen var en manlig domän med manlig kultur. Under kursen återupptäckte jag skogens historier från min barndom.

The Picture book - text and image in interaction. A study of Tove Jansson's picturebook: The Book About Moomin, Mymble and Little MyThis study examines Tove Jansson's picture book The Book About Moomin, Mymbleand Little My, to show relationships between text and image in the narration of thestory. This is done through an analysis based on Ulla Rhedins dissertation The picturebook - towards a theory where the conclusion is that the picture book as book mediumcan be divided in three different picture concepts. The various concepts are; the epicpicture book, the expanding text as well as the genuine picture book. This study hasperformed a text and image analysis showing that the image colors, the differentspreads, landscape scenes and characters' placement, et cetera play a role in placingthe picture book in its concept.Tove Jansson used more than text and image to work out the story of theMoomintroll, Mymble and Little My, there are holes in the picture book that have animportant role, which the analysis will show.

There is an ongoing discussion in Sweden about child perspective and child?s perspective.The municipalities? family law units are required to include these perspectives in their investigations. But how do they affect the outcome of custody investigations? This essay addresses that issue. I have looked at how much say children have and how much they participate in their custody investigations.

Abstract:According to the curriculum of the Swedish school the pupils should develop their historical consciousness. The aim of this study was to find out which pupils develop this consciousness by listing to an historical novel, talking about that book and writing stories. The study went on for four weeks and the subject of the teaching was the Middle Ages. 28 pupils took part and a variety of methods were used: 1: questionnaire about the lives of the pupils, 2: Making observations of their attitude to the teaching and 3: story writing. The results show that the social background does not influence the development of an historical consciousness.