The structure of the Swedish public library field has been evolving during the last decades. The traditional mission of educating the citizens to become responsible, democratic and knowledgeable members of society has in a way led to the integration between public and school libraries. Lately new co-operational models have been under debate and a sense of resistance has arisen because of the economical and market influences. In parallel with closure of library branches new libraries have evolved in malls and wash houses and some with self-service with no use of librarians. This work shows how co-operation in rural areas finds the common goals for the people living there who are concerned about keeping the service needed including the public library and thus using existing means and crossing borders of commercial thinking.

The purpose of this study is to examine what readers of fiction literature are influenced by when they choose books. What libraries and bookstores do to influence readers in their choice of literature and how readers perceive the librarys and the bookstores influence on them in their choice of fiction literature. We have also studied which factors outside the library and the bookstore that readers are influenced by when borrowing or buying a certain book and to what extent readers are influenced by the books appearance. To answer our questions we chose a public library and a bookstore, where we interviewed six persons in each place. We have interviewed a librarian and a bookStore manager for information about how these two cultural institutions work with marketing of their fiction literature.

Real estate managers work in a hard branch with big competition and skeptical customers. For most people, buying a property is the biggest private purchase of their lives. This puts a big pressure on the real estate agent to make the process run smooth. But how does the customer know which real estate manager to choose? We have researched what effect the real estate managers clothing has on the customers? first impression and how clothing affects customers? choice of real estate agents.To answer our questions we´ve done 13 projective interviews with ten customers and three real estate agents, where we showed four pictures with the same person dressed in different styles.

It has become increasingly important for businesses today to create a strong customer loyalty tie between their brand and their customers. In most markets today a lot of companies fight for market share and loyal customers. The increased uses of Internet and Internet commerce have made it possible for companies to create relationships with their customers through their websites. The Internet has also opened up new ways for customers to quickly and easily price compare products on price comparison websites. This means that customers have become more price conscious which has lead firms to fall into a price war with the competitors. The purpose of this paper is to examine brand loyalty in the consumer electronics market and go into detail on how web shop role affects the creation of loyalty to companies that are either a shop or do not have an online store. To examine this, a survey was made online and an interview was made with the President on Salesoogle Niklas Rasmusson. The questions and the interview of the questionnaire focused on confidence in online commerce and physical stores.

The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.

Climate change is the modern society?s common issue. The developed countries areconsuming more than what is sustainable, and the climate change due to the use offossil fuels can be seen clearly. EU has specified goals, in order to stop furtherdamage, which demand that every member state have to reduce its energyconsumption by 20 % before 2020 and 50 % before 2050, relative to 1995.The Swedish government uses a number of instruments to encourage reduction in theusage of energy, but every individual has to contribute to reach the goals.With increasing energy price the cost of living is going up. A lot of people are lookingfor ways to save energy and not be affected as much by the increasing price.Investments for insulation, replacement of windows and replacing old heating systemfor a new efficient heat pump is getting more and more common.This thesis is about investigating the possibilities in becoming independent from buyingenergy for households.

Due to a growing interest in communication in today?s society the demand for equipment that is used in communication networks increases while the competition between companies that produce this equipment grows. To meet the increasing demand and at the same time having a competitive product development many companies use some effective product design, such as the modular product design. When a modular product design is used it?s good to compare different module configurations for a certain product and to simplify these comparisons some tool can be used.

This report is going to be focusing on the development of a promotion page and login system for the web production company Adoreyou. The promotion page and login will be parts of a new taxi application for iPhone that lets the customer book a taxi and drivers manage the requests from the customers.Taxi application?s that let customer?s book trips are nothing new but they are constantly being explored and developed. The most common practice is to let the customer fill in from what address he or she wants to be picked up and to where he or she wants to be taken. Then the price is set in the application depending on the distance and most likely other factors like weekday and time.

ABSTRACTSofie Haag: Yrke: Operaproducent. En studie av operaproducentens roll och betydelse Sverige 2008. Uppsala universitet, Institutionen för musikvetenskap, 2009.The aim of this essay is to provide a better understanding of the role of the Swedish opera producer (often called "production manager") and the opera organisation in which he/she works. Very little has been written about this role, in Sweden as well as internationally. To fill this apparent gap, this study presents the results of inteviews with representatives of ten of Swedens´opera organisations, as well as three case studies.

When young people are placed in residential care, the staff have a responsibility to ensure that the youth have a safe environment where they can thrive and develop. Residential staff also have responsibilities to ensure the rights of youth during the residential care. This study aims to examine how staff consider themselves to treat the youth in residential care. Furthermore the study aims to examine how the staff consider themselves to ensure youth their right to be heard and have an impact on their own lives, in agreement with Article 12 of the UN convention on the rights of the child (CRC). A qualitative method has been used in order to answer the study's purpose and issues.

Franchise theorists have to a large extent failed to keep up with the actual development in global franchise chains. The recent emergence of fast growing multi-unit-franchisees has fundamentally been ignored, and it has been claimed that the new phenomenon can be regarded as a mere replication of the franchisors? structure and control system into sub hierarchies. This study however, suggests that the reality is more complex. Through conducting case studies of two Nordic multi-unit-franchisees, new theories are built explaining how and why control systems are designed the way they are.

Medarbetarna inom en organisation har en betydelsefull roll för verksamhetens utveckling och ledarna har en viktig funktion genom att de i stor utsträckning kan påverka medarbetarna. Syftet med vår undersökning var att fokusera på ledare inom IKEA AB och beskriva hur de arbetar utifrån strategin ?IKEA AB in change? för att skapa förutsättningar som ökar medarbetarnas motivation i arbetet. Vi inriktade oss på motivationsskapande inom områdena ledarskap, kommunikation och kompetens. Studien grundade sig på sammanlagt nio semistrukturerade intervjuer med ledare, HR-manager och fackordförande inom IKEA AB.

In today's globalized world it is essential to achieve goal congruence within a multinational corporation despite the distances between the headquarters and subsidiaries. A case study has been performed to examine how control of sales units within a Swedish multinational corporation is achieved. Otley's framework has been used in the study to provide an overall picture of the control system where the analysis is based on five areas: key objectives and goal evaluation, strategies and plans, target setting process, incentives and motivation as well as information flows. To complement this framework, theories of convergence and divergence by Busco et al. have been used as well as theories of hierarchical control and self-control by Holmström.

Corporate Social Responsibility (?CSR?), även på svenska kallad företagens samhällsansvar, har under de senaste åren fått en allt mer betydelsefull roll i företag. Det är av intresse att studera hur olika företag ser på och använder sig av CSR, då CSR står för hur ett företag tar sitt ansvar jämtemot sina intressenter. Detta ansvar kan vara socialt lika väl som miljömässigt. Syftet med denna rapport var att analysera och undersöka vilken påverkan Sony Mobile Communications CSR initiativ GreenHeartTM hade på koldioxidutsläppen i en livscykel av deras produkter.

There is always a need for more effective ways to store energy in order to reduce the human impact on the environment. One step on the way can be the use of flywheels as kinetic energy storage devices. Low frictional losses are essential for a flywheel to be effective. To minimize these losses active magnetic bearings (AMB) can be used to keep the shaft centered instead of the more conventional ball-bearings. AMBs use actuators and a fast control system that needs correct and noise-free measurement data of the shaft position and the current in the actuators to work properly.This thesis explains the process of constructing power electronics and a current measurement system for active magnetic bearings (AMB).