The aim of this master?s thesis is to examine the discourses about Malmö public library that can be identified in several documents published by the library, articles, and various WebPages. Furthermore, our intention is to study the relation between the library?s identity, image and profile. The questions posed in the study are: Which identity discourses are Malmö public library giving expression for? What kind of conflicts between these discourses can we find? How is the identity, image and profile of the library in relation to one another? How does Malmö public library profile and market itself as a non-profit organization? Our theoretical and methodological building ground is in the discourse analytical field, with Enesto Laclau?s and Chantal Mouffe?s theories about discourse and society, as a starting-point.

The aim of this study is to describe how nature is portrayed in swedish poet and critic Aase Berg?s two earliest poetry collections, Hos rådjur (1997) and Mörk materia (1999), and how it relates to notions of humanity, culture and civilisation. The concept of ?nature? is problematized in a short survey of how it has been used by and critizised in ecocritical literary theory, which is used as the main theoretical framework for this survey, with an emphasis on selected theoretical concepts by Donna Haraway. As a methodological starting point, ?nature? is tentatively defined as ?that which does not let itself be subsumed under the human, culture or civilisation?, and this definition is contrasted with how the concepts are handled in the texts.The investigation shows that the relationship of nature to the human is a fundamental theme that provides a structure for both poetry collections.

Should libraries first and foremost be a source of free informationwhere the citizens can find whatever information they want, or dothe librarians have a responsibility for what kind of works theypresent to people on their shelves? A wild debate broke out inSwedish media in September 2012, after the artistic leader ofKulturhuset in Stockholm; Behrang Miri decided to weed out allthe Tintin albums from the children´s library Tiotretton. Hewanted to start a debate on stereotypes in children´s fiction, andwhat damage they do to children who face them. The purpose ofthe thesis is to carry out a discourse analysis of this media debate,and to identify the different views that are expressed on thedemocratic mission of the libraries, what media they shouldpresent. The method and theory is based on the discourse theory ofErnesto Laclau and Chantal Mouffe and their concepts are used toarrange the analysis around certain themes that build up twodifferent discourses; ?Freedom of information discourse? and the?Weeding out discourse?.The two main questions are: What views of the public librariesselection of works are expressed in the Tintin debate in Tiotretton,and how do the views relate to each other? What concepts arespecific for the debate, and what meanings do they get in thesedifferent views?In the concluding chapter I discuss which consequences theseopposing opinions can have for the future selection processes ofthe library..

My thesis deals with the novel Ladies, written in 2007 by the Swedish author Mara Lee. When published, it was received as a book belonging to the chick lit genre but still got good reviews. This combination is really unusual and awoke my interest in the novel. My thesis is therefore an analysis whether Ladies can be considered a chick lit novel or not, and in what way it is similar to or differs from the genre. I start my thesis with an overview of former research of chick lit and what earlier was called trivial literature.

Syftet med uppsatsen var att undersöka och beskriva hur man arbeta med mentalisering/ reflektiv funktion i olika familjeterapeutiska metoder. Uppsatsen bygger på intervjuer med sex erfarna familjeterapeuter med olika inriktning som besvarar generella frågeställningar samt beskriver hur de skulle arbeta med ett kliniskt exempel.Resultatet visar att familjeterapeuterna, oavsett tidigare kännedom om begreppen tänker likartat kring mentalisering och reflektiv funktion i sitt kliniska arbete, och att alla utom en terapeut väljer snarlika förhållningssätt i arbetet med det kliniska exemplet. Slutsatsen är att mentalisering/reflektiv funktion är något som familjeterapeuterna ser som vägen till att skapa förändring och att familjeterapeutiska metoder kan användas för att arbeta med och förstärka mentalisering och reflektiv funktion.The purpose with this essay was to examine and describe how to work mentalizing and enhancing the reflective function with various family-therapeutic methods. The essay consists of interviews with six experienced family therapists with various orientations who answers general questions and describes how they would work with a clinical example.The essay concludes that the family therapists, regardless of previous knowledge of these concepts, think alike about mentalizing and reflective function in their clinical work. All except one also choose a similar approach in their work with the clinical example.

Den svenska dagligvaruhandelns utveckling går mot fler etablerade stormarknader iutkanten av städer. Följderna blir att mindre butiker på landsbygden konkurreras ut ochatt kunder väljer handelsområden framför butiker i stadskärnor. Kundlojalitetenberäknas minska, när dagens kunder väljer att handla på ett flertal butiker istället för enspecifik.Den omstrukturering som sker på marknaden problematiserar hur företag genomdifferentiering och marknadsföring bygger långsiktiga kundrelationer. Ett företagsvarumärke syftar till att skapa konkurrenskraft och differentieringsmöjligheter, därmedfanns ett intresse att inrikta studien mot butiksimage och kundlojalitet till en specifikbutik. Med ovanstående resonemang som grund avser studien undersöka vilkabutiksattribut som påverkar kunders lojalitet till en specifik butik inom den svenskadagligvaruhandeln.

Under ett samarbete med underklädesbutiken Bornevings har information om textila materialtagits fram. Butiken erbjuder alltid god service när det gäller utprovning av plagg men saknarbaskunskaper om textila material och hur de tillverkas. Textil informationen har tagits framför att underlätta detta problem. Kunskapsbristen kommer nu att eliminerats så personalen kanerbjuda den bästa servicen.För att få reda på hur informationen på bästa sätt skulle redovisas för butiken studeradespedagogik. Inlärning fungerar olika för alla, vissa tar till sig bilder medan andra lättare kanregistrera text.

The project was intended to produce a brush simulation plugin to the image processing program GIMP which would use a 6DOF drawing tablet for user input.Too ambitious goals coupled with compability issues between the resources used resulted in that no meaningful software was produced. Experience was however obtained, and this paper is intended to give an overview of relevant concepts for- and the process ofcreating a brush simulation..

The study´s purpose is to investigate the underlying norms of how the concepts of language development and learning, used in the preschool curriculum. Knowledge of the concepts underlying norms can help to make visible what approach preschool teacher is expected to have to children's language, in relation to development and learning. The results of the study may in turn provide a picture of societal norms on children in preschool and a deeper understanding of the importance of preschool to review and analyze the content of the curriculum, then it is not a foregone conclusion.Theoretical basis is curriculum theory, which involves studying curricula in order to create a knowledge of a society and its cultural, social and economic demands. Norman Faircloughs critical discourse analysis is used as a method, in order to achieve the study´s intention and answer the questions at issues in the study. The critical discourse analysis considers that the discourse is creating the social world through language.The results of the study show that there is a language in the curriculum as normatively may influence preschool teacher.

AbstractThe project "Sound and Play" have been implemented in collaboration with the toy company BRIO in Malmo. The purpose of the project was to examine whether and how BRIO in the future could develop toys around sound for Toddlers.The problem formulations that would be answered after completion of the project was "How could BRIO broaden its product range with the help of audio toys?", "How can you combine toys and sounds in an interesting way for children?", "How do you create a toy with sound that is fun for the child, but not annoying for parents?". Currently BRIO only has two toys with sound in this age group.The expression of the toy was going to be a mix of classic and cool and the overall feeling of the toy was going to be explorative and arouse curiosity in the child. This feeling would be communicated through simplicity and joy.

Title: Crisis communication strategy and brand ? A case study of Swedish Red Crossthrough dialog analysisAuthor: Anneli SaarelaPresented: 01.06.2010Purpose: The study addresses the subjects of crisis communication and organisational brand, in relation to stakeholders and brand reputation. The purpose of this essay is to study the dialog regarding the crisis of remunerations with the Swedish Red Cross and how the organisation responds to the criticism. An identification and analysis of the discourse regarding the brand are also included in the study. Part of the empirical material will also be used in relation to Situational Crisis Communication Theory (SCCT).

AbstractMany opinions are divided on what religious freedom should protect and the area is unexploredin preschool. Is it the parents, the child or preschool teacher right? The aim of the studywas to investigate Maria klasson Sundin´s concept and theoretical models of religious freedomfor children through three Swedish preschool settings and also how three teachers interpretsand expresses children's freedom of religion. Through a qualitative interview study theaim was to investigate how the concepts of religion, autonomy and freedom is interpreted andexpressed by the teachers so a picture through this three concepts can categorise the teachersin a model; freedom of thought, tradition and life interpretation model so a broader picturecan be made to understand how the children's freedom of religion is expressed in the preschoolsetting and how the teachers work. The Result showed through the analysis that themodels fail to categorise the teachers in any theoretical model but on the other hand the understandingof preschool teacher?s expression and interpretation of the concept of religion,autonomy and freedom showed both diversity and lack of knowledge on the subject mattersreligious freedom which fall within the child rights issues.

The purpose of this thesis was to highlight how different aspects of market communication are used when micro companies choose to use both Internet and store selling activities towards the consumer market. The thesis dealt with off-line and on-line communication considerations with focus on advertising, interactions, and relations. In order to achieve this purpose a case study was conducted, that revealed that the companies acted according to theories. The conclusions drawn from the thesis were that companies tended to rely on traditional ways of dealing with advertising and interaction. We could also see that relations were created as a result of unconscious behavior and that the Internet activities still were on a basic level..

Today there are many different Cad-applications on the market for engineers. Because of big building projects it has become more and more important to work with the same application or to have access to a neutral file type to be able to transfer files between different ones.This report studies the single objects and how they react when transferring them between ADT and ArchiCAD via the neutral type IFC. We have also been looking at problems during the transfer between and if there are some connections between these problems. Afterwards we created a neutral object model of a small country house to see if the objects appeared different. The result shows no differences.But looking at the problems that appeared during the transmissions they felt small and no logical.Today it is not possible to save in a neutral type without facing small problems.

Our purpose with this study was to investigate whether there was any difference between high and low performing students from selected aspects such as choice of studies, achievement, self-image, motivation, confidence and career choices.A training professional in today's schools requires knowledge of how young people think about their lives for us to help students develop both high-and low-performing students. Students have different conditions, but no matter good or bad conditions, each individual pupil must be allowed to develop.The concepts used in the study are of study, self-image, motivation, achievement in the future and career choices. In the background, describes these concepts through literature study. The method we have used was semi-structured interviews. Which means a fixed structure, but with room for follow-up questions.The results of our study indicate that there were clear differences between high-and low-performing students.