In this study the book talk is examined as a communicative act with a purpose to convince according to an under-lying intention to promote reading. I follow the book talk?s way from an idea of the book talker (and the library) to the reception of the audience, with the aim to understand how to talk about books in an engaging manner. More specifically, the rhetorical situation and the purpose of a book talk, the performance and the means to arouse and retain interest in the book talk as a speech and in the books themselves are examined and the impact of the book talk on the audience.The empirical material consists of observations of two different book talks (both directed to children) and interviews with the two different book talking librarians and a few of the children from the audiences to both book talks. The theoretical framework consists of rhetorical theories from both antique and modern times and I perform a rhetorical analysis of both book talks.

The aim of this master's thesis is to examine whether librarians working in public libraries see fiction as a source of knowledge, and what role this plays in the educational mission of the public library. This investigation, which consists of a literary study and an empirical section, shows that the concept of phronesis denotes practical wisdom and moral thinking, and that it can be applied to that form of knowledge to which reading can contribute. An important issue in this context is the reader's motivation to learn. The interviews show that librarians see literature as a source from which knowledge can be drawn. When they mediate literature, they believe that they are conveying something of value and they set great store in mediating literature which could have a not inconsiderable import to the borrowers.

Resignations are common in all business sectors and can also be found among forest machine operators in the forest business. As the industry today faces a lack of forest machine operators it is justified to determine why machine operators choose to quit their jobs. The aim of this study was to a) find out the number of machine operators that have resigned b) identify and analyse the cause for these resignations c) identify the reasons why the machine operators started to work in the forest and d) give suggestions on different measures that will limit resignations amongst forest machine operators. A questionnaire was sent to machine operators who have quit working as employees, contractors or as employees for contractors with Holmen Skog during 2003-2007. 32 machine operators responded to the questionnaire. Interviews were made with 10 machine operators who had answered the questionnaire to gather more qualitative data. The results of the study indicate that fewer forest machine operators change profession than employees in other occupations in Sweden.

Abstract This essay will present actual research around the concept of Post- Traumatic Stress Disorder, how it can reveal itself in school children and how it can influence young people?s learning ability and capacity to retain knowledge.The purpose is, above all, to clearly diagnose PTSD so that children with this complex of problems can receive good possibilities in learning and understanding.The question at hand is responded to by interviewees with an expertise on the subject and one ?story?, collectively with literary studies.The results illustrate that there can be neurological and biological, as well as social explanations for PTSD but it is seldom a permanent diagnosis. It is though something to take very seriously. PTSD can lead to severe psychobiological consequences, mostly by causing damage in one particular part of the brain, known as hippocampus. The hippocampus is essential in terms of memory and concentration.

Companies in the western world can no longer compete by using traditional means such as product and price since the commerce of services continually grows. To avoid similarity and increase competitive advantages modern companies have to be more specified. The competition between companies has increased and customers are harder to reach. Customers of today can afford luxury but trend indicates that originality, identity, and status are more important than factual needs. Products created and consumed at the same time within the service market are often very homogenous (similar).

The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top;  one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.

Energy efficiency is important both to reduce costs and to reduce greenhouse gas in the atmosphere. In Sweden 40 percent of the energy consumption is related to the buildings sector. Hospitals are complex buildings with different activities in the same building, which requires flexible technical systems for ventilation, heating and lightning. A quarter of the total energy consumption in Swedish hospitals is related to user activities in the hospitals. Therefore it is not only important to work with operational optimization but also to change user activities, to reduce energy consumption.The objective of this thesis was to examine the user-related energy efficiency work at two care units, at the central hospital in Sundsvall within Västernorrlands County.

Due to human influences on the climate an increase in Earth's mean temperature is today an accepted conception. With a rising temperature discussions have started how the climate in an area will change in the future. Equally interesting and important is it also to study the precipitation in an area. Precipitation is the factor, next to temperature, that affects most how a climate in an area looks like and feels. Since precipitation is connected to evaporation the latter parameter is also of interest to study.

Perfluoroalkyl substances (PFASs) are ubiquitous in the environment today and they have been detected even in remote areas such as the Arctic. PFASs can be transported by the atmosphere and ocean currents but the transport mechanism is not fully understood. PFASs may be harmful to organisms due to their persistence in the environment, bio-accumulation potential and toxicity. Studies have shown that PFASs can cause adverse effects on the metabolism as well as the endocrine- and reproduction systems in organisms. In this study, PFASs were investigated in glaucous gull (Larus hyperboreus) (n=5) and black guillemot (Cepphus grylle) (n=4) from Svalbard.

Åfors glasswork was a company which started in 1876 and closed in 2012 due to the bad economical situation in the company. After its closure, the glasswork left behind contaminated soil with different concentrations of heavy metals such as, arsenic from arsenic trioxide, a chemical used to remove bubbles during the melting of glass, and lead oxide, a chemical used in the production of crystal glass. Crystal glass?s production occurred under 1921-1971, but emissions of lead into the air from Åfors glasswork continued until 2011, because of the artist Bertil Valliens? artglas was made in Åfors glasswork from 1970?s and onwards.The aim of this study was to estimate how much lead (Pb) and arsenic (As) that were released by Åfors Glasswork into the atmosphere during the operational period of the glasswork in comparison with how much of lead and arsenic were purchased for the company. Added to the assistance of the data from National Archives the variations in the activities of Åfors glasswork could be shown.

Under det senaste decenniet har den svenska elektronikhandeln präglats av en allt hårdare konkurrenssituation och lägre lönsamhet. Det har lett till att stora butikskedjor gått i konkurs. För att vända trenden måste företagen hanterar sina butiksverksamheter effektivt. Det blir därmed avgörande hur butikschefen sköter butiken. Av den anledningen är det intressant att underso?ka butikschefers arbetssätt för att se vad som leder till hög lönsamhet.

A debate on environmental issues and food safety has been ongoing in Sweden and it is suggested that consumers' are seeking local produce instead of global and exotic foods. Moreover, studies show that the consumers? positive attitude towards local produce does not reflect their actions. The purpose with this thesis is to contribute to a better understanding of the dissonance between the consumer?s attitudes and actual behaviour towards local produce.

The situation on the Swedish labour market is different in opportunities whether you are a native Swede or someone who has a foreign background. People with foreign backgrounds tend to have lower wages, higher rate of unemployment and often have temporary employment contracts. There is a conception that the Swedish culture is the standard and other foreign cultures are abnormal and different. The purpose of this study has been to investigate why there is discrimination on the labour market against ethnic minorities and how the Swedish history has contributed to the structural ethnic discrimination that we are struggling with. I have been using the right dogmatic method and a social science perspective as complement in order to answer the purpose.

Syfte:                     Syftet med uppsatsen är att beskriva, analysera samt tillhandahålla rekommendationer om huruvida stimulans av sinnena, leder till att kundernas beslutsfattande förändras genom taktil beröring. Vi vill med hjälp av en empirisk studie klargöra om kunder ändrar sitt känselbeteende efter att sinnet syn blivit påverkat. Metod:                   Uppsats är baserad på en kvantitativ metod med en deduktiv ansats. Arbetet kretsar kring de experiment som utförts med tillhörande kundintervjuer på heminredningsavdelningen på Åhléns i Kalmar. Hypoteser har formats ur instuderad teori, som sedan har testats under experimenten på Åhléns. Slutsats:        Genom stimulans av sinnena syn och känsel, har författarna med hjälp av experiment kunnat registrera ett förändrat beteende gällande kunders beslutsfattande. Resultatet tyder på att företag kan använda sig av sinnesstimuli för att skapa kontakt med sina kunder.

Obesity and overweight are today classified as one of the largest epidemics in the Western world and is threaten a large part of the population. As a reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently.There is great interest in healthy food on the Swedish food market, but still healthy foods only represents a small proportion of the total food sales. The essay examines the gap between the current and potential demand for healthy food and if it can be explained by any of the following factors: lack of information, price, taste or cognitive behavioral.To study these questions a quantitative method have been used and 213 questionnaires were collected. The intention is to draw general conclusions about the entire population.