Problem statement: In what ways do companies work strategically with event marketing?To answer the problem statement, the following research questions help us gain the necessary understandings:What role does event marketing play in a company?s marketing mix?What are the deciding factors that make companies select certain events?What objectives do companies have with event marketing?How do companies evaluate their event marketing?Purpose: Through analyzing multiple case studies of event users and event organizers, this essay attempts to gain an understanding of how companies work strategically with event marketing as a promotional tool.Method: Primary data collection was compiled through a series of six interviews of both event users and event organizers. This qualitative data has contributed towards the formulation of six case studies that outline the research findings. In addition to interviews, secondary data was compiled through literature, scientific articles, and internet-based materials.Conclusion: The findings of this paper show that event marketing is an integrated promotional tool that is used to further strengthen a company?s comprehensive marketing mix.

Background: It is today common for companies to provide some sort of incentive for CEO's and senior management positions to motivate, retain and benefit employees within a company. This is in order to drive the goals of the CEO and management in the direction that is desired by the owner. Currently, the Swedish centre-right government has forbidden the use of such variable pay within state-owned companies. There are two different attitudes to variable pay, one that is in favour and one that rejects it. However most people agree on the fact that a well-functioning incentive scheme can be of great strategic importance for a company.Approach: has variable pay to CEO's had any effect on the company's profitability.Aim: the aim of the study is to compare companies who use variable pay to CEO's with companies that do not in relation to their profitability in terms of profit margins, yearly performance, returns on total capital and returns on equity.Method: the study uses a quantitative approach.

Studier inom sociologi och Total Quality Management (TQM) har visat att anställda som är tillfredsställda i arbetet är mer motiverade att göra ett bra jobb, har god arbetsmoral och arbetar mer effektivt än de som inte är tillfredsställda. Syftet med denna kvantitativt inriktade uppsats var att finna huruvida klassposition på arbetsmarkanden, förtroende för ledningen och möjligheten att få hjälp av sina arbetskamrater är faktorer som förklarar sannolikheten att vara mycket tillfredsställd i sitt arbete. Klassposition definierades enligt klasschemat ?Erikson, Goldthorpe och Portocarero? (EGP) där de som har en tjänsterelation betraktades som högre tjänstemän och mellantjänstemän, de som hade ett blandat kontrakt sågs som lägre tjänstemän och att de som hade ett arbetskontrakt definierades som okvalificerade och kvalificerade arbetare.  En logistisk regression genomfördes på det amerikanska datamaterialet General Social Survey (GSS) från år 2010.

Conjunctival swabs from 12 cats in a Swedish animal shelter were analyzed by real-time PCR for FHV-1, Mycoplasma felis and chlamydiae. The purpose of this study was to see whether and to what extent these agents can be detected and if they were detected from cats housed in quarantine or in the adoption department. Samples were first taken upon arrival at the quarantine and then a second sample was taken two weeks after moving to the adoption department, or upon presentation of signs of disease. The cats spent the quarantine period in two separate quarantines: five in a new quarantine (quarantine A) and seven in a room in the old shelter (quarantine B). The difference between these quarantines was that in B the cats were often mixed together ant the hygiene routines were not as good as in quarantine A.

Headwater streams are affected by anthropogenic impacts at multiple scales. One aspect of human impact is sediment transport associated to the abundance of stream structures as large woody debris and the composition of the riparian zone from forest to agricultural landscapes. Riparian buffer zones and stream structures like dead wood are considered as generally important structures for protection against an increasing amount of sediment particles in the water. Hence, in this study these structures were quantified in thirty different stream segments on land and in the water. To measure the transport of sediment Whitlock-Vibert boxes were used in three different types of landscapes; forest, transition and fields. The boxes were left in the stream segments for three months, the taken up and dried and weighed. The results showed that the transition-land in Frösvidalsån had the highest sediment transport. The second highest transport of sediment was in Blackstaån at the fields.

Finanskrisens inträde i mitten av 2008 utsattes Sveriges ekonomi för kraftiga påfrestningar. BNP-tillväxten mattades av och vi har till och med sett en negativ tillväxt för första gången sedan krisen i 90-talets början. Samtidigt har både hushållens konsumtion och näringslivets produktion rasat vilket har bidragit till kännbara effekter och en osäker tid för båda parter. Till en följd av detta har många företag tvingats avveckla sin verksamhet helt medan andra fått se över sina kostnader. Detta har i sin tur bidragit till att arbetslösheten ökat med cirka tre procentenheter mellan 2008 och 2010.

The purpose of this study has been to create a better understading of how face?to?face activities in course´s impacts on the experience of interaction within a course.More specifically, the study puts the student'?s perception of how mandatory face?to?face activities affect and are affected by the interaction in focus. This is done by the following research questions. What affects the student'?s perception of face?to?face activities? Which interaction dimension affects the factors that influence students perception of the activities? Which interaction dimension is influenced by the student'?s perception of the activities?The theoretical base is Wagner'?s (1994) three types of interaction and Andersson´s(2003) theory of interaction dimensions.

Syfte: Studiens syfte är att analysera och undersöka om det finns något samband mellan den finansiella risken och lönsamheten. Det övergripande syftet är att se om valet av finansiell risk fungerar som finansieringsstrategi i verkligheten.Metod: Studien bygger på den deduktiva ansatsen där teorier kommer att testas och analyseras mot empiriska data tagna från årsredovisningar. Den kvantitativa metoden används då data från 305 stycken årsredovisningar ska användas för att finna om det finns samband och variation mellan finansiell risk och lönsamhet definierad som vinstmarginal, Rt och Re. Årsredovisningarna utgörs av sekundärdata som samlats in från databasen Retriever. De statistiska metoder som används är bland annat medelvärde, standardavvikelse, regressions- och korrelationsanalys, hypotesprövning och t-test.Resultat och slutsats: Såväl korrelation- och regressionsanalys som hypotesprövning och t-test visar att det finns samband mellan finansiell risk och lönsamhet definierad som Re.

BackgroundWhen women have breast pain this usually is not associated with myocardial infarction, which results in that they get less attention and wrong treatment. The nurse has an important role in informing and educating patients and families during hospitalization, which is usually short. Continuous training, written information and repetition for patient and family throughout the hospital stay are of considerable importance to clarify that the patient understands and to reduce the anxiety of being discharged.AimThe aim is to describe nurses' experiences of caring for older women with myocardial infarction.MethodsA qualitative method was used. The collection of data was done by six interviews with nurses in geriatric care and elderly care. Dataset has been processed based on a content analysis and divided into subcategories and main categories using meaningful units.ResultsNot having knowledge of older women with myocardial infarction was expressed as frustrating and nurses described how they were afraid to ask their colleagues.

Idag besöker vi inte längre webbplatser enbart via datorer, utan även mobiltelefoner och surfplattor. För att göra interaktionen på en webbplats användbar via flera olika plattformar blir det allt vanligare med responsiv anpassning. Denna utveckling ställer högre krav på den grafiska formgivaren som bör ha god kunskap om de plattformar som designen tillämpas på för att nå högsta möjliga användbarhet. En grafisk formgivare ska alltså förstå vad användbarhet innebär och hur denna kunskap ska tillämpas i designen. Kandidatarbetet undersöker vad som definierar användbarhet och vad grafisk design bidrar till i skapandet av responsiva webbplatser. Utifrån litteraturstudier i samband med en produktion i form av en responsiv webbplats, presenterar vi i detta arbete våra metoder för hur den grafiska designen ska uppnå användbarhet oavsett plattform. ---- We no longer visit websites solely by using computers, but also mobile phones and tablets.

A Biogas plant in SLU?s (Swedish University of Agricultural Sciences) management sustains to behave in con-nection with the new animal stables at Lövsta. There will primarily manure from stables that rot to biogas. The biogas plant will also have the capacity that rot others substrates that can arise in the farm operation. The aim with the biogas plant is to produce non fossil electrical and gas heat for own customs, to reduce smell impact from stables and to make possible different types of research investments within the area.This study has implemented multiple cases study of different investment scenarios.

This study examines the in-game encyclopaedia Codex as it appears within the videogame Mass Effect. The purpose of this study is to analyse the Codex with emphasis on how the reading process is affected by the videogame medium. In this regard the study seeks to uncover what characterises the Codex as a fictional encyclopaedia, what it entails and how it interacts with the rest of the game. The theoretical basis of this study is derived from a combination of the writings of Wolfgang Iser concerning the process of reading, Jesper Juul's writings on the relationship between games and narratives, and the concept of intermediality as discussed by Hans Lund and Jørgen Bruhn.      This study is based on a close examination of the PC and Playstation 3 versions of the videogame Mass Effect, created by Bioware, with particular emphasis placed on the Codex. Mass Effect is a science fiction third-person shooter and RPG set in a future where mankind has begun interacting with aliens civilizations and colonising new planets.

In this essay I examine the auto fictive self in Jeanette Wintersons Oranges Are Not the Only Fruit. I do this through a close reading of the novel using Mieke Bals narratological terms;narrator, story, fabula, time and order. These narratological terms have been merged together with central themes of the book. I look at the readers understanding of the novel, the relation between fairytale and realism, symbols, intertextuality, the mother-daughter relationship and silences and I analyze these themes in their relation to autofiction and the auto fictive self.  Gemma Lopez Seductions and Narratives has been a key reference, mainly her theories on self-creation in narratives, and the construction of the self, trough language. The narrative is the place where the self can transgress and reshape, which gives the narrative a subversive power. I analyze this presumed power, and look at how the story shapes an opportunity for the subject to see itself.

This paper examines how to use different kinds of source material for building surveys. The studyexamines how to use legends, construction archaeological surveys and Ground Penetrating Radar(GPR) as source material, and use them against each other to ensure the reliability they have.As a starting point I used Gräfsnäs castle ruin in Alingsås, Sweden, as an example. Gräfsnäs castlewas probably built in the Middle Ages and was rebuilt through the ages until it became a ruin in thelate 1800s. The castle ruin is today Alingsås most visited attraction.The investigation has focused on three areas which are located in the very ruin; rescue tunnels, thecellar vault and the treasure.There are legends that describe how the castle lord of Gräfsnäs fled an attack of the Danes in 1612 ina rescue tunnel which ended at the beach. At the construction archaeological surveys carried out in1935-36 they found a sewer in the courtyard that was once served as rescue tunnel and ended in themoat.

Concept - detail - buildingStockholm International Fairs, new main entrance I studied at the KTH School of Architecture from 1995 to 2000. After completing my studies I wanted to work in an office that had a structural way of thinking and that knew the building process; I therefore chose to work for Rosenberg Architects. I have worked on a number of projects, among them several for the Stockholm International Fairs, from the Rica Talk Hotel and Hall AE, to the new main entrance.In the projects we undertook at the School of Architecture we had to identify and draw details that were central to our concepts. I have here identified some key details that we considered to be essential for the concept in a built project; the new main entrance of the Stockholm International Fairs completed in 2013. The entrance has complex logistics with multiple intersecting flows: exhibitors, employees, journalists, VIPs and others.