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568 Uppsatser om Standardized advertising - Sida 28 av 38

LCC-kalkyler i byggbranschen : förutsättningar och tolkning av resultat

Background:Life-cycle costing (LCC) is an investment calculation that takes intoaccount operating costs throughout the investee lifecycle. LCC calculations are mainly usedto evaluate investments that have no revenue side. Attempts to apply the LCC calculations forbuilding-related investments have occurred since the 1980s. Despite the advantages ofusing LCC calculations, use has not passed through in full. The main obstacles have beenidentified as a lack of relevant input data, and insufficient experience of workingwith LCC calculations.

En intuitiv & lättillgänglig flyktmask för gruvmiljö

I have always lived around mines and around people work­ing with mines. They are a natural part of my life and, inev­itably, a great interest of mine. When time came to make a decision for a degree project, focusing on the mine context felt as natural as breathing.In LKABs underground mines, safety in fire accidents is a great priority. Of outmost importance for the escape is to have a personal gas filter for filtration of smoke and/or gas. My design project resulted in a concept which is aimed at shortening the user journey from the start of the accident until the user has applied the personal safety solution and is ready to escape.Throughout the project I?ve been working with a context which is heavily regulated, and all problems are serious, important ones.

Kapitaltäckningsregler med valfrihet : en kvalitativ studie om bankers frihet att välja beräkningsmetod för kapitalkravet

Purpose: The purpose of this study is to increase the understanding of how a bank?s features and internal factors have affected its choice of method in calculating the capital requirement.Theoretical and Empirical Method: The research strategy of this study has been of a qualitative nature with a deductive approach. The choice of method was depth interviews with respondents from a targeted sample of Swedish banks. These respondents were chosen based on the knowledge they possess as key employees in the capital requirement process and their involvement in choosing their banks? method for calculating the capital requirement.

Reklam som kommunikationsverktyg inom kommunal verksamhet: en fallstudie av Skellefteå och Umeå kommun

Marknadsföring har tidigare varit mest använd inom företagssektorn. På senare tid har marknadsföringen börjat bli en allt viktigare del för icke kommersiella och ideella organisationer. En viktig del i marknadsföringen är kommunikationen, eftersom det bara är den som kan nå ut med information. Det är viktigt att ha en strategi för sin kommunikation, på grund av att kommunikationen har blivit mer komplex. Marknadskommunikation är ett handhavande genom vilket en organisation kommer i dialog med allmänheten.

Träning med mål och coachning för patienter med knäartros

Aim: To investigate if physical exercise in combination with coaching will reduce pain and improve knee function in patients with mild to moderate osteoarthritis in the knee compared to physical exercise alone.Method: The study consisted of 42 patients who were randomized to either an intervention group or a control group. Both groups followed a standardized training program at home, but the intervention group received additional support with regard to the aim of their training, as well as extra coaching during the training period of ten weeks. A Visual Analog Scale (VAS) was used to evaluate the patients? pain. A 10 metre walking test, the Index of Muscle Function (IMF) and the Knee injury and Osteoarthritis Outcome Score (KOOS) were also used to evaluate knee function.

It's 'like' a #perfectday : En fallstudie om hur och varför lyssnare av poddradion sprider budskap om produkter vidare på sociala medier

Recent years have seen a dramatic increase in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the receivers network. This study reveals possible reasons to how and why listeners of the podcast spread commercial messages on social media.In order to identify general trends and to acquire an understanding of the phenomenon about podcasts a case study on Fredagspodden, produced by Hannah Widell and Amanda Schulman, was done.

Bostadsförnyelse - för vem? : En fallstudie av bostadsförnyelsen i två bostadsområden i Uppsala

Background:Life-cycle costing (LCC) is an investment calculation that takes intoaccount operating costs throughout the investee lifecycle. LCC calculations are mainly usedto evaluate investments that have no revenue side. Attempts to apply the LCC calculations forbuilding-related investments have occurred since the 1980s. Despite the advantages ofusing LCC calculations, use has not passed through in full. The main obstacles have beenidentified as a lack of relevant input data, and insufficient experience of workingwith LCC calculations.

Analys och dimensionering av robusta kilspårsförband

This master thesis comprises analysis and dimensioning of a keyed joint between a generator axis and a hub with aid from the FEM-software ANSYS Workbench 13.0.The generator axis is a part of a hydroelectric power station that generates electricity with a reactions turbine, a Kaplan turbine. The existing keyway consists of one parallel key with the width 90 mm and height 45 mm. Due to a planned increase of the power of the generated power with 32 % a design study was needed to see if the keyed joint would be suitable for the extra force. Because of the fact that the axis diameter is bigger than the standards covers/recommends a the keyway had to be re-dimensioned. In an earlier assignment from Skellefteå Kraft AB to Sweco Energuide the keyway was planned to be properly dimensioned, but no final solution was approved.During this master thesis a number of different numerical tests were made.

Från Jalla! Jalla! till Snabba Cash : En semiotisk och retorisk kvalitativ analys av affischer från 2000-talet

Posters had their breakthrough in 1830-1840?s all thanks to the lithographic printing technique. The poster was used as an advertising tool.In this essay, we have looked at which semiotic and rhetorical elements that are found in today?s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing?We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute.

Omvärldsanpassning inom ideell sektor : en fallstudie om förändring i strukturen av internationella avdelningen på Svenska kyrkan

Over the last few years, many non-governmental organizations (NGOs) in the aid sector have grown and become important economic, social and political actors in Sweden. However this sector has also been hard criticized in terms of aid effectiveness. Church of Sweden (CoS), a well established organization in this sector, has faced new challenges in form of demands from their environment regarding reporting aid work. These demands have pushed the International Department of Church of Sweden into a process for adapting the structure in order to meet the new effectiveness requirements. Using both, Contingency Theory and Resource Dependence Theory as theoretical framework and a single case study as research strategy, this master thesis goes in deep into the description of the change of the structure of the International Department. This work shows how the different parts of the organization functions and what impact will these changes in the structure mean for the future of the organization. The analysis of the empirical evidence related to the theoretical framework shows that the organization responds to external demands through a more centralized structure than before.

Genus och kommersialismens historia - ett genusperspektiv på historieundervisningen

Syftet med detta arbete är att visa på hur man kan lyfta fram ett genusperspektiv i historieundervisningen och i historieläromedel. Denna studie är baserad på en statlig rapport som utkom år 2010. SOU-rapporten visar på ett alarmerande resultat kring genusuppdelningen i dagens läroböcker i historia. I merparten av böckerna är det fortfarande männens och de övre samhällsskiktens historia som berättas. Detta trots att det idag finns modern forskning att tillgå inom historieforskningen som berättar kvinnornas, barnens och den ordinära människans historia.

Elever med autism och asperger i en liten undervisningsklass : En alternativ skolform för elever med neurologiska funktionshinder

Background:Life-cycle costing (LCC) is an investment calculation that takes intoaccount operating costs throughout the investee lifecycle. LCC calculations are mainly usedto evaluate investments that have no revenue side. Attempts to apply the LCC calculations forbuilding-related investments have occurred since the 1980s. Despite the advantages ofusing LCC calculations, use has not passed through in full. The main obstacles have beenidentified as a lack of relevant input data, and insufficient experience of workingwith LCC calculations.

Undersökning av energiförbrukning och konceptutveckling av mer energisnåla frukostmaskiner

This master thesis comprises analysis and dimensioning of a keyed joint between a generator axis and a hub with aid from the FEM-software ANSYS Workbench 13.0.The generator axis is a part of a hydroelectric power station that generates electricity with a reactions turbine, a Kaplan turbine. The existing keyway consists of one parallel key with the width 90 mm and height 45 mm. Due to a planned increase of the power of the generated power with 32 % a design study was needed to see if the keyed joint would be suitable for the extra force. Because of the fact that the axis diameter is bigger than the standards covers/recommends a the keyway had to be re-dimensioned. In an earlier assignment from Skellefteå Kraft AB to Sweco Energuide the keyway was planned to be properly dimensioned, but no final solution was approved.During this master thesis a number of different numerical tests were made.

Marknadsföring av gymnasieskolan : En studie av kommunägda och privatägda gymnasieskolor

The authors of this paper intended to study and compare local secondary schools(municipally owned schools) and independent secondary schools(privately owned schools) in Stockholm County. The purpose oft his paper is to explore how secondary schools market themselves and whether the view and use of marketing is different between municipal and independent secondary schools. The essay is by nature multi-case study and interviews were conducted with representatives from four high schools, two municipal and two independent, one representative from Education Committee and one from Privet Schools? Association.The introduction of School reform in 1992 enabled opening of privately owned schools and empirical datas hows that before 1992 secondary schools did not have the same extent of competition and the need of marketing was not widespread, but today there is fierce competition among secondary schools. The introduction of School reform changed the conditions for the Swedish school market, greater freedom of choice led to atougherfight for the students, which in turn increases the competition between secondary schools.

Retargeting : När annonsering bygger lojalitet

ABSTRACT Title:                                                Retargeting- When display advertising builds                 loyalty Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg Advisor:                                           Thomas Helgesson Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014. Keywords:                                        Retargeting, branding Question:                                                    In branding, how should small e-enterprises            work with retargeting? Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. This was done by comparing two e-enterprises practical use of retargeting, with two                           brand consultants and two retargeting consultants theoretical knowledge within each expertise.   Method:                                            A qualitative method with a deductive approach    has been used to answer the problem statement.  Theoretical framework:                              Earlier theories about retargeting, brand building    and recommended practices, related to marketing                       on the internet, were presented in the frame of       reference. Empirical framework:                                 Primary data were presented by two respondents   representing each area: Companies, Retargeting                        consultants and Brand consultants.Conclusion:                                                   The          marketing tool allows companies and      their               brands to get the chance to appear in                        wide area                      networks on the internet.    The tool is primary used                                                                for a sales                      purpose but the tool also has potential in brand-                                                                       building purposes.

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