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568 Uppsatser om Standardized advertising - Sida 27 av 38

Föräldrars upplevelse av ett samtal om kost på barnavårdscentralen

Introduction: In Skaraborg, a standardized dialogue is being held since 2005 about dietand physical activity, during the 1,5- and 3-years health control at the Child Health Carecentre (CHCC). The aim of the dialogue is to prevent overweight and obesity amongchildren. Aim: The aim of this study is to examine the parents? experience of thisdialogue, and what they perceive that the dialogue has contributed with after sixmonths. Methods: Qualitative collection of data through 11 interviews heldimmediately after the dialogue, in addition to five telephone interviews conducted six toeight months after the dialogue.

Gå in och ut och vända "ut och in" : En kvalitativ studie om hur omsorgspersonal inom hemtjänsten arbetar för att de äldre ska få ett värdigt liv

The aim of this study was to increase the knowledge about if and how the National Value System?s goal of a life with dignity for the elderly pervades the work in home care organisations. The study was based on a qualitative research method and was conducted through interviews with professional care givers in home care organisations, there were five individual interviews and one pair interview. The background for this study was the National Value System for the eldercare that was introduced in 2011. The theory of New Public Management and the concept of Rationality of Caring were used to analyse the result.

Föreställningen om reklam : Reklammakarnas syn på reklam år 2013

Syfte: Syftet med uppsatsen är att skapa förståelse för de idéer, föreställningar och normer som format underlaget för vår empiriska undersökning. Vår ambition ämnar beskriva reklammakarnas syn på reklam idag och vilka val som påverkat kampanjernas utformande. Syftet ska besvaras med hjälp av frågeställningen, vilka strategiska val ligger bakom skapandet av reklam i vårt konvergerande mediesamhälle?Metod/Material: Vår uppsats är baserad på en kvalitativ forskningsmetod där empirin, som utgörs av personliga intervjuer, står i fokus. Studien speglas av tre teman, vilka reflekterar vår frågeställning om vilka strategiska val som ligger bakom skapandet av reklam.

Ramverk för Enterprise Architecture på SL

The concept of Enterprise Architecture (EA) has become increasingly common within enterprises today and aims to describe an enterprise?s structure in a standardized way. Implementing EA within an enterprise is a way to describe the how various domains affect each other and by defining uniform procedures and guidelines, particularly in the link between IT-activities and business activities, you can streamline you enterprise. An effective EA is a huge asset for an enterprise since it enables the full usage of the business potential of the IT-domain. However a malfunctioning EA can lead to an enormous drain of valuable organizational resources.

Föräldrarnas uppfattning av barnets vård vid leukemi

AimThe specific questions in the theoretic part were:What is contained in the terms "balance and balance skill" and how can this skill be measured?The specific questions in the empirical part were:How does balance skill in different age categories of children correlate with biological and physiological parameters such as age, gender, body height, weight and level of physical activity?MethodsLiterature search based on books and scientific papers related to the questions posed above. Selection was made at libraries and on?line through "Pubmed". Specific search words were used.

En manualapplikation : Utvecklingen av en mobilapplikation

iProspect is a global digital marketing agency and work primarily with search marketing. They were the first search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within search and offer everything from search engine optimization and sponsored links to advertising on social media. They?re goal is to lead developments in search marketing and to keep ahead of competition.

Prevalens av dysfagi på ett vård- och omsorgsboende i Luleå kommun

BakgrundÅldrande medför en ökad risk för att drabbas av dysfagi, och studier som har undersökt prevalensen på svenska vård- och omsorgsboenden har visat en hög dysfagiförekomst även om variationen mellan studierna varit stor. Det har påvisats att omvårdnadspersonalen inte alltid har tillräckligt med kunskap och att äldre med dysfagi utsätts för risker att drabbas av sekundära komplikationer.Syfte Syftet med föreliggande studie var att kartlägga prevalensen av orofaryngeal dysfagi, samt undersöka om skillnader förekommer avseende kön, ålder och förmåga att ge eget samtycke. Studien syftade även till att undersöka om sväljsvårigheter har uppmärksammats av personalen.MetodSväljförmågan hos 55 kunder från ett vård- och omsorgsboende undersöktes med hjälp av den svenska översättningen av The Standardized Swallowing Assessment (SSA-S). 19 deltagare ur personalen svarade på en enkät om de deltagande kundernas sväljförmåga. Kompletterande information om måltidsanpassningar inhämtades från personal och listor i köken.ResultatTecken på sväljsvårigheter uppvisades hos 27 % av kunderna.

Dockor, hyenor och kärlek : En jämförande studie av de politiska valfilmerna inför valet 2010

Syfte: Syftet med denna studie är att klarlägga hur de politiska partierna formulerar sitt budskap i tv-reklam inför valet till Sveriges riksdag 2010.Teoretiska perspektiv: I denna studie används teori om politisk kommunikation, reklam och marknadsföring. Metod: Tre olika metoder användes vid denna studie. Två typer av visuell analys: bildanalys och filmanalys samt en retorisk analys.Empiriskt material: Avsändarna av filmerna som granskats i denna studie är Moderaterna, Kristdemokraterna, Socialdemokraterna och Miljöpartiet.Resultat: De svenska politiska reklamfilmerna använder sig inte av personkampanjer, dvs. de egna politikerna framträder inte alls i filmerna annat än som speakerröster. Resultaten visar också att filmerna skiljer sig åt gällande musikval där Moderaterna och Kristdemokraterna använder sig av mer välkända låtar än de övriga partierna.

VFU- en väg in i arbetslivet? : En kvalitativ studie som behandlar arbetsgivares värderingar av erfarenheter från verksamhetsförlagd utbildning.

The purpose of this study is to investigate whether the employability of newly graduated social workers is affected by the Supervised Practical Work Experience performed during the educational program. Four main questions were developed in order to establish an educated and concise theory: Does the newly graduated social worker?s choice of a specific Supervised Practical Work Experience affect their employability? Does the structure of the Supervised Practical Work Experience affect newly graduated social worker?s employability? What specific skills do employers within social work consider important for their organization? Is there a difference in how the representatives of various organizations within social work answer the aforementioned questions? The study was conducted through six qualitative semi-structured interviews. The people being interviewed work either as employers or recruiters in organizations from different areas within social work. Theories concerning organization and symbolic interactions were used during the analysis of the results.

Hegemoniska diskurser i gymnasieskolans verksamhetssystem och betydelsen av dessa för gymnasisters utvecklande av demokratisk kompetens: : En diskursanalytiskt inspirerad studie från ett socialkonstruktivistiskt perspektiv med fokus på hegemoniska struktu

Purpose: The purpose of this study is to increase the understanding of how a bank?s features and internal factors have affected its choice of method in calculating the capital requirement.Theoretical and Empirical Method: The research strategy of this study has been of a qualitative nature with a deductive approach. The choice of method was depth interviews with respondents from a targeted sample of Swedish banks. These respondents were chosen based on the knowledge they possess as key employees in the capital requirement process and their involvement in choosing their banks? method for calculating the capital requirement.

Produktivitetsförbättringar : - förhöjning av produktiviteten vid mekanisk verkstad genom förkortade transportsträckor och standardiserad bearbetning

The aim of this project has been to raise the production efficiency of Daliff Precision Engineering through reduced transportation time and a more standardized manufacturing process. The problem has upraised because of a big and diversified product flora without any standard products and with just small batches ordered. The report also tries to show the work procedure with general analytical methods and be an example of how a similar problem can be resolved. The transportation time is being proposed to be reduced through a change in the layout of the factory. By moving a few manual machines, dispatch and burring to more efficient locations, the total transportation time will be reduced by 55 %.

Empowerment : En studie om empowerments påverkan på frontpersonalen i tjänsteföretag.

This thesis is about how the front-staff in two service companies experience empowerment. Competition for business in today's society is becoming increasingly fierce, which means that they must find a way to differentiate themselves from competitors. Service has become a way to compete. Front-staff competence and ability to offer a good service is a crucial factor when the company's success is being measured.Empowerment in business is used as a tool to create motivation and satisfaction of individuals at work. Companies using empowerment can create the freedom and opportunities for employees to act at their own intelligence and discretion.

Skattning av prognostiska faktorer för gradering av smärtans komplexitet hos patienter i behov av multimodal smärtrehabilitering inom två vårdnivåer.

AbstractPURPOSE: The aim of this study was to describe and compare possible differences regarding selected prognostic factors for disability between patients with non-specific chronic pain who were about to start a multidisciplinary treatment program (MMR), either within primary care (MMR1) or hospital care (MMR2).METHODS: The study had a descriptive and comparative cross sectional design. Eighty-nine patients were recruited consecutively when they were about to start their team treatment (50 in MMR1,39 in MMR2). The measurements were; Evaluation of self-reported self-efficacy for eight daily activities (STIVA-8), The Pain Belief Screening Instrument (PBSI) and Hospital Anxiety and Depression Scale (HADS).RESULTS: The study found some significant differences between the answers from patients in MMR1 and those from patients in MMR2. For instance, patients in MMR2 estimated lower self-efficacy according to STIVA-8 than patients in MMR1. Also, there were fewer low risk patients and more high risk patients in MMR2 than in MMR1 regarding pain intensity according to PBSI.

 Traditionella metoder eller en dansande rosa panter? : En jämförelse mellan traditionella marknadsföringsmetoder och gerillamarknadsföring

Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

Analys samt förslag till effektivsering av patientflödet vid en vårdcentral

In the year of 2009 the conditions for managing primary healthcare in the region of Västra Götalandchanged. The decision was taken by the regional assembly and resulted in that the citizens since thenhave had the opportunity to choose which health care provider they preferto stay with. Along with thisdecision a new market for private health careproviders was established, which resulted inincreasedcompetition between the providers.In order to manage the competition, the health care providers arenow forced to be more efficient in their operations andalso to beeven more focused on their patients.Backa Läkarhusgruppen is an example of a private healthcare provider in the region of Västra Götaland.In the same way it is also an example of anorganizationin need of analysing their operations to seehowit can be further optimized to meet patient needs and expectations.The aim of this study is to analyse Backa Läkarhusgruppen?s organization and its operationsin the hopeoffinding suggestions whichwill improve the patient flow.To allocate and solve the problems thatBacka Läkarhus suffer from,an approach inspired by Lean Healthcare is used throughout the report.Some of themost significant problems that were identified within the organization are:?The synchronization of demand and capacity is inadequate.?Absence of standardized routines.?Absence of present leadership.To be able to improve the patient flow Backa Läkarhus needs to handle these identified problem areas.By synchronizing the staffing level in relation to the trends in demand a reduction in the patient?swaiting times and throughput time will be possible. Creating clear responsibilities and routines for thestaff will contribute to a higher degree of patient focus and thus lead to a more efficient patient flow.

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