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8636 Uppsatser om Sport Brand Management - Sida 57 av 576
GPS: Förr, nu och i framtiden
1957 sände sovjetunionen upp den första satelliten av dom 27 i nulägets existerande satelliter som an-vänds för inom GPS. Senare under kalla kriget så påskyndades finansieringen av GPS och fler satelliter tillverkades för att kunna ge bättre och mer exakt position.I dagsläge används GPSen för allt inom tjänstearbete och fritid, från flygplan för att hålla koll på kursen till hobby sport som Geocaching..
Ålfiskeförbudet : en undersökning av olika aktörer och olika aktörers åsikter på förvaltning, kommunikation och framtiden inom svenskt ålfiske
The first of May 2007, a decision from the Swedish Board of Fisheries about a Swedish prohibition of eel fishery got legal force. This prohibition is one of the most challenged decisions that the Swedish Board of Fisheries has taken. In the town Karlskrona in the southeastern part of Sweden the prohibition has got a lot of attention in local media. Early in the debate, it was clear that the actors active in the archipelago of Karlskrona were against the prohibition. The aim with the master thesis is to investigate different actors' opinions and view of the prohibition of eel fishery, today's management of the resource and how the actors' think that the communication between the actors involved in the management of eel and eel fishery works and what need to be changed to be able to develop a sustainable management of the eel in the future.
Skötselmål som en del av gestaltningen : för parker i kommunal regi, med en studie av två parker i Landskrona
There are mainly two ways to transform the design of an existing park. You could either make a replanning of the park, an act that changes the design and the plant material in one swoop. Or you could use the management to change the expression of the park. To be able to develop the parks with the help of management, some form of goal is needed, that can make the management of the park strive towards an expression for the whole park as well as its individual parts. Among the documented goals, for individual parks and park management, which exist in the municipalities today, there seems to be a weak link between the all-embracing goals and the management that is carried out in the parks.
Undersökning av skalväggs egenskaper utan igjutning med betong
Skalväggar består vanligtvis av två betongskivor 45-75 mm tjocka med en luftspalt emellan. Skalen i väggen hålls ihop med armeringsstegar. Luftspaltens bredd beror på väggens totala tjocklek och gjuts i på plats. Målet med detta arbete är att undersöka skalväggens egenskaper då luftspalten inte ingjutits med betong. Om skalväggen visar sig ha god hållfasthet och bärförmåga kan den börja användas istället för massivväggar.Beräkningarna för bärförmågan utförs delvis med FEM program (Finita Elementmetod program) och delvis med kompletterande handberäkningar.
Är det media som bestämmer genusordningen? En innehållsanalys av sportsidorna ur ett genusperspektiv. Do media decide the gender hierarchy? A content analysis of the sport pages from a gender perspective
Syftet med undersökningen är att utöka förståelsen på vilket sätt media förmedlar idrott ur ett genusperspektiv, och diskutera dess konsekvenser. Vi vill med undersökningen få en ökad insyn i medias makt kring föreställningar om kvinnligt och manligt på sportsidorna. Vi har med hjälp av kvantitativ innehållsanalys i kombination med kvalitativ textanalys argumenterat kring olika tänkbara svar. Underlaget för vår studie baseras på ett omfattande kodningsschema där sportbilagan i Dagens Nyheter (DN) under februari månad 2011 utgjort empirin. Resulta-ten av kodningsschemat har jämförts med litteratur om genus, media och idrott.
Personalliggaren : Hur har svartarbetet påverkats?
This essay was written at Södertörn University during the spring semester of 2010, in the field of Business Administration, and more precisely within management and organization. The essay is based on a case study of the management of the staff working at the commuter train stations in Stockholm. The study consists of a number of interviews with the management staff and with the personnel working at the stations, where the aim of the study is to describe how management works within ISS Trafficare AB and what the personnel working at the stations think of it. ISS Trafficare AB is the entrepreneur who runs the commuter train stations in Stockholm by an agreement met with Stockholmståg KB.The study is based on information from the interviews with the personnel and other material from ISS Trafficare AB. Research on the area of management have been used to put data into perspective and to further deepen our analysis and conclusions from the case.The essay shows that the management has tried to implement several changes on the organization in order to provide more service to the travelers.
Artisten och innebörden av det personliga varumärket
The purpose of this study is to understand and get increased knowledge about what it means to see artists as brands. What are the typical assets and what kind of advantages and disadvantages are distinctive when it comes to applying a brand perspective on artists. Brands are an important part of our lives today, and the benefit of seeing a company as a brand has made that not only big companies are interested in building brands. Beyond companies even persons now want to become brands. The new perspective in seeing persons as brands is interesting and something that made us curious to investigate.
Attraktivare förortskommun : Är interkulturella kompetenser givande varumärkesattribut när mångkulturella förortskommuner vill dra till sig fler företag?
The competition between the Swedish municipalities has increased as the world has become more globalized, which means that they need to become more attractive for sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas are segregated based on class, income and culture. Problems associated with these areas have historical aspects that dates further back than modern immigration does.
När backa inte längre var ett alternativ : Genomförandet av Arenastaden i Växjö
This thesis suggest an explanation for is how it is possible to understand that the large arena project in Växjö grew to cost sums of money that initially in the project not would have been an alternative to discuss, how goals changed and how the institutional environment changed the prerequisites of the project. As empirical part of the research, to describe and analyze the project, the municipality?s documentation of the project have been analyzed and semi-structured interviews have been made. Theoretical perspective is taken from the neo-institutionalism in sociology of organizations and change, and theories of the complexity of large projects with major symbolic value and importance. The project starts with the municipality?s investment and cost to be hold back, defined as a necessary condition in order to fulfil an ambitious drive towards new sport arenas. Eventually the necessary condition was abandoned and the arenas were built with the municipality responsible for the investment, cost and risk in the project.
Förändring av styrning i en ideell organisation : Hyresgästföreningen
In non-profit organizations, surplus of the organization goes back to the organization's members. We have noted that Hyresgästföreningen initiated a change in 2005 when the organization merged its local membership registries to a national registry. There are few studies explaining how non-profit organizations are using management in an organizational change. What happens with the business management at an organizational change that is similar to the change in Hyresgästföreningen? The aim of this thesis is to explore how the governance of a nonprofit organization is changing at an organizational change.
Ledning och övriga anställdas upplevelser av attraktivitet på arbetsplatsen "Mora of Sweden".
Ledning och övriga anställdas upplevelser av attraktivitet på arbetsplatsen ?Mora of Sweden? looks at how management and employees at the Swedish manufacturing company ?Mora of Sweden? perceive an ideal attractive company and what factors that determine one, as well as how these two groups perceive the situation at their own company. The main purpose of the essay is to compare the management?s point of view with that of the rest of the employee respondents? perspective. While doing so the author concludes that there are several factors such as how the employees feel about their physical working environment as well as their salary, of which the management lacks understanding or perceive differently and that there needs to be more of an open dialogue between the management and the employees..
Marknadsföring i maktens korridorer : En studie om sociala mediers funktion i riksdagsvalet 2010
The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.
Talent management- en strategi för att vässa de vassaste?
Tidigare forskning har visat på att konkurrensen kring talangfulla medarbetare aldrig förr varithårdare och att ha strategier för att behålla dessa blir därför viktigt. En strategi som syftar till att görajust detta är talent management. Men hur arbetar man med detta och vilka föreställningar kringfenomenet finns? Vilka faktorer kan finnas som hindrar och/eller möjliggör arbetet med talentmanagement? För att ta reda på detta har det i studien valts att göra en fallstudie där data samlats ingenom semistrukturerade intervjuer. Det framkommer i studien att talent management upplevspositivt då det ger erkänsla och uppskattning.
Ludmila : Livet på löpsedeln. Sportjournalistikens dilemma.
During several years we have been able to follow the victories and disappointments of Ludmila Engqvist through the scrutinising eye of the media. This essay will deal with how media?s picture perception of Ludmila Engqvist has changed by analysing articles from the Swedish newspapers Aftonbladet and Expressen from 1996 to 2001. Why and how the media?s picture has changed will be analysed through the perspectives of Ludmila Engqvist being an elite athlete, immigrant and woman.
Management of Private Equity Investments: A Study of Swedish Biotech Investment Managers
The Private Equity industry has over the past years been booming and major external environmental changes have made the industry transform rapidly. Increased competition between Private Equity firms is one of the reasons why the industry has been and is being forced to focus more on addition of value through increased operational management. Consequently, the focus of value addition is by some said to be transferred away from deal making and financial skills, and into active operative management. This case study investigates how the portfolio management, and more specifically the measuring and management of performance, is carried out in a number of leading Swedish Private Equity funds with investments in the biotech sector. The biotech sector is characterized by extensive research and development, and many biotech companies often lack income and other measurable financial parameters in the initial phase.