As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these marketing activities are fairly unknown. Therefore there is an interest in examining the controversial brands marketing progression in Social Media.

In this thesis, three separate experiments have been performed on different aspects of the interaction between the causal agent of clubroot, Plasmodiophora brassicae, and its hosts. In the first experiment the pathotype of the P. brassicae single spore isolate, which is currently used to construct a reference genome, has been classified using the ECD bioassay. The disease severity of infected plants was scored according to two different scales and the pathotype was determined according to three previously published guidelines. The results were compared to previous published studies describing the e3 isolate. The life cycle of P. brassicae is not well understood.

AimThe purpose of this study is to analyze factors that affect the price on tenant-owner apartments in the central parts of Uppsala. Special attention is put on analyzing how the monthly fee and the location affect the price. The hypotheses are that the monthly fee and the distance to the central part of the city have a negative effect on the price. A number of additional price affecting factors was taken in consideration during this study.MethodThis study is mainly based on data supplied to us by Mäklarstatistik. The supplied data consists of information about tenant-owner apartment sales in Uppsala during a year under 2008 and 2009.

In this study, cortisol in saliva and pain related behaviours in calves were used as markers of distress when comparing two different dehorning methods; scoop or cautery. We also investigated the effect of a non steroidal anti-inflammatory drug (NSAID), meloxikam, on postoperative distress after dehorning with either dehorning scoop or cautery iron. Twenty calves were dehorned on one randomly chosen side by scoop method and on the other side by cautery. Five months later, the effect on horn growth was investigated. Horn production was observed in seven of the calves.

Syftet med detta examensarbete var att på uppdrag av Skellefteå Kraft AB studera produktionsplanering för regleringsbar vattenkraft och avgöra hur vatten i ett magasin kan värderas. Vidare skulle även en applikation skapas för att kunna beräkna dessa vattenvärden. Produktionsplanering för vattenkraft visade sig oftast delas upp i tre nivåer, i en lång-, säsong- och korttidsplaneringsdel, där detaljrikedomen i modellbeskrivningarna ökar med minskande tidshorisont. Anledningen till uppdelningen är en följd av att både noggrannhet och långsiktighet önskas, tanken är därmed att låta den högre nivån ge den lägre en långsiktighet den annars saknat. Möjliga kopplingar mellan nivåerna diskuterades, där en priskoppling genom vattenvärden argumenterades för att vara den bästa. Därefter studerades metoder för vattenvärdeberäkningar och matematiska villkor för optimal produktion, varvid ett eget program i Matlab kunde skrivas. Programmet beräknar vattenvärden vid en enmagasinmodell utifrån tillrinnings- och prisprognoser, där prognoserna tillåts att delas upp i ett valfritt antal scenarion. Testkörningar av programmet visar att vattenvärdena går ned inför en prognostiserad vårflod, för att på så vis skapa plats åt det inkommande vattnet.

The purpose of this thesis was to analyze conception and foaling results of Swedish warmblood and Standardbred trotters using breeding statistics during the years 2000-2006. Key issues in this thesis were: Have the conception and foaling results of stallions changed during the period 2000-2006? What is the effect of the use of various breeding methods? Is testicle size correlated with conception and foaling results? How important are age, breed and level of inbreeding of the stallion for conception and foaling results? Breeding statistics were available for 537 Swedish Warmblood stallions and 305 Standardbred trotter stallions. To be included in the analyses, a stallion must have mated at least ten mares in total over the period 2000-2006. This criterion was met by 313 Swedish Warmblood stallions and 272 Standardbred trotter stallions.

The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. To further elucidate the purpose, the thesis will focus on if the placement of the products itself will have an impact on the customers? attitude towards buying ecological products. A deductive approach was applied where we did a quantitative study using triangulation to receive data to reveal if the placement of ecological products had any effect on the sales of these products.

The purpose of this randomized controlled study was to investigate the effect of internet- administered guided self-help for women suffering from psychological problems following traumatic childbirth. The eight-week treatment program consisted of written chapters based on cognitive behavioral therapy. 56 participants were randomly assigned to a treatment group (n = 28) or a waiting list group (n = 28).The results showed that post-traumatic symptoms decreased as a result of the treatment, with large within-group effects measured by both the Traumatic Event Scale (TES) (d = 1.33) and the Impact of Event Scale-Revised (IES-R) (d = 1.3). The difference between the groups was only significant when measured by the IES-R in which case the between-group effect was large (d = 0.97). The proportion of the participants who showed clinically significant improvement was considerably greater in the treatment group than in the waiting list group.

The level of cadmium (Cd) in Swedish arable land has increased during the last century and the average concentration of Cd in the plough layer is today 0.23 mg/kg. The increase is mainly due to anthropogenic activities such as phosphorus fertilizing, liming, import of feed, and atmospheric deposition from industrial emissions. Cadmium in the soil will be taken up by crops and is thereby transferred to humans via food. Carrot is one of the crops of concern, both because it may contain quite high Cd concentrations and due to the large consumption in Sweden. In the body, Cd is stored mainly in the liver and the kidneys and may cause several diseases already at low concentrations.

Weaning is one of the most critical events in the piglet production with problems such as growth check and post-weaning diarrhea as a result. The lighter the piglets are when the growth check occurs, the harder they have to get back to normal growth rate. Creep feeding of piglets is used to reduce the problems by increasing the weaning weight and adapting the digestive tract to a starter diet. Hodge (1974) showed that the sow?s milk can not provide enough nutrients for maximal growth rate.

The research within the management control systems-field and more specifically performance management has been rather shallow and not much has happened the last decades besides the balanced scorecard. The researchers see a lack of studies focusing on the effects of an integrated performance management system and also how it affects the different hierarchical levels and the tasks to perform.We decided to perform an essay with case study-characteristics by looking at both the strategic and tactical level at Volvo Group, or more specifically Group Trucks. We performed three different interviews, one at the group level and two at the division level. The aim was to see what effect an integrated performance management system had on the tactical level (i.e. the divisions).Our findings and corresponding analysis suggested that Volvo was a rather centralized company in order to get the performance management system to work by enabling a ?weekly control?.

Att kunna ge uttryck fo?r emotioner och fo?rsta? andra individers emotionella signaler kan vara skillnaden mellan liv och do?d eller mellan social gemenskap och utanfo?rskap. Det finns inom forskningen spridda resultat om hur emotioner upplevs i ma?n och kvinnors ansikten samt motstridigheter i forskningen om vilka emotioner som har fo?retra?desra?tt, a?ven kallad superiority effect. Viss forskning visar att arga ansikten har en dominerande fo?retra?desra?tt na?got som kan kopplas till o?verlevnadsmekanismen.

This thesis concerns the term contemporary history and its role in landscape architecture. Today?s contemporary history is defined as the planning and architecture connected to the 60s and 70s, in Sweden carried out as a large scale planning project called ?Miljonprogrammet?, which set out to build one million new residences in ten years. Initially, the term contemporary history and its complex of problem are examined. To deepen the picture of today?s situation, a historical review has been made, starting in early 1900s ending in 2000s concerning how different planning and architectural influences has varied through the years.

Syfte och frågeställningar:Studiens huvudsakliga syfte var att undersöka vilka elever som går på Sveriges elitinnebandygymnasier efter reformen av den gymnasiala idrottsutbildningen.Ytterligare ett syfte var att urskilja påverkansfaktorer i utvecklingsprocessen som innebandyspelare.- Hur ser förekomsten av relative age effect ut på elevpopulationen?- Hur upplever eleverna sina förväntningar och egna förmåga i sitt innebandyutövande?- Hur ser elevernas idrottsbakgrund ut?Metod: Enkätundersökning har använts som metod i denna studie. Totalt har 132 elever på Sveriges elitinnebandygymnasier besvarat enkäten. Könsfördelningen var 46 flickor och 86 pojkar. Enkäten bestod av både öppna och slutna frågor där eleverna fick besvara frågor som rörde deras idrottande idag samt idrottsbakgrund.Resultat: Elevernas födelsefördelning var spridd sett till hela populationen.

The poultry red mite, Dermanyssus gallinae, is a common problem in poultry facilities, causing great discomfort for the hens and effecting the production economically. Few efficient acaricides are available and there is a need for new control methods since resistance has become a problem in some cases. The aim of this study was to evaluate the efficiency of the new liquid silica control agent Ectopar, on the poultry red mite. An initial in vitro test of Ectopar and its two components individually was performed, where live mites were sealed in together with filter paper impregnated with one of the three solutions prepared. The survival of the mites was thereafter recorded repeatedly during a period of 120 hours and compared to a control. For the field study, two poultry farms with different housing systems were used, one with furnished cages (farm 1) and one with a single tier floor system (farm 2).