This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

The grain market is facing substantial changes. Tradionally, cereal has been a supply-led market i.e. supply conditions have had a major impact on price level or indirectly, through market interventions implemented through the Common Agriculture Policy (CAP). Just a few years ago, Sweden and the EU were not affected so strongly by world market prices for cereals. EU was a surplus-area and to a substantial degree a local market.

The final thesis ?Hardy palms for scandinavian climate? describes the family Arecaceae both from a general point of view, and with individual descriptions of seven different species that are known for their coldtolerance. The descriptions of each species is brief and the intention has been to give an introduction to some specific species known for their hardiness. Seperate chapters discuss topics as hardiness, pests and other problems and a short instruction for growing palms on open land in scandinavian climate. Finally a short discussion about continued research on this topic and some conclusions ends this final thesis.

Bull terrier hereditary nephritis is caused by a mutation that leads to an inadequate synthesis of collagen type IV, which is an important component in the basement membranes. The inheritance of the mutation is autosomal dominant in bull terriers and progression to renal failure takes variable time, from several months to ten years. Proteinuria is the first clinical sign of the disease and the diagnosis is confirmed by transmission electron microscopy of renal tissue where typical ultrastructural changes in the glomerular basement membrane (GBM), thickening and multilaminar splitting are found. This study was performed in order to find out the occurrence of hereditary nephritis in bull terriers in Sweden through examination of urine samples and renal tissue and comparisons with how the disease is described in the literature. Urine samples from 76 Swedish bull terriers were collected and examined for proteinuria.

HR yrket är en position som kräver stor spännvidd av kompetenser då de ska tillgodose både ledningen och medarbetarna. Deras yrkesroll är mångsidig då de ansvarar för de anställdas utvecklingsarbete parallellt med pressen att generera goda resultat för organisationsledningen. Många gånger innebär detta motstridiga krav, vilket i vissa fall skulle kunna leda till stressutfall och otydliga roller. Då relativt få studier behandlar HR rollen och dess stressnivå samt rollotydlighet ansåg vi att det krävdes ytterligare dokumentation. Denna studie undersöker samband och skillnader mellan upplevd arbetsrelaterad stress, rollotydlighet och emotionella copingstrategier för HR chefer.

The aim of this study is to investigate a specific form of Special Interest Tourism (SIT), namely health- and fitnesstravels. This kind of travelling is studied from a Swedish perspective and includes aspects like gender and age in active tourism. It also includes which travel motivations that lies beyond the choice of an active vacation.The study is based on a survey that was sent in an e-mail to the health tourism company InShapeTravel´s customers. The answers to the survey has been analyzed and related to earlier research about active tourism.The result shows that more women than men participate in the kind of healthy travels that InShapeTravel offers. A majority of the respondents are between 41-60 years old and the most common travel motivation was ?Better physic/psychic wellbeing?. .

This essay is about how islam is illustrated in textbooks of History in Sweden during 1980-s and first decade in 2000.  This study does not aim to give all answers about those tendencies, but it will lift up and discuss this issues.The essay has two questions to answers. They are:1-      How does textbooks from 1980-s and 2000-s illustrate Islam?2-      Do we see any tendencies of Orientalism in textbooks?The most focus in this study will be in first question, because this question is more open and need more empirical material to answer. The second question is more specific and has to do with first questions results. The first part of off essays investigation has to do with description of what textbooks writtes about Islam. After this I will compare and analyze what differences they are between textbooks from 1980-s and first decade of 2000-s.

Earlier research has shown the difficulty of defining insulting behaviour in the workplace. It has been noted that the individual and subjective definition is connected to the specific situation in which the potentially insulting incidence occurred. In this study we designed a quantitative questionnaire in order to hopefully elucidate the comprehension of insulting behaviour and furthermore enable a more in-depth investigation on how important the contextual meaning is. This study examined 140 (n=140) working adult?s attitudes towards insulting behaviour in the workplace and the importance of the contextual variables.

Integration is a phenomena that occurs in all societies that experience any form of immigration. This process is dependent on how we analyze, both the groups of immigrants, and how we analyze the society in which they becoming integrated.Intersectionality is one method of analyzing this framework. By applying the categories: gender, class and race on the integration process, we get a more complex picture of the subject. Therefore we also become more able to adjust the actions and arrangement around the different questions of inte-gration.In this essay I try to explain what the intersectionality is, how it is used and how it can apply in integration as a specific subject. I also apply the intersectionality model on different policy documents from Malmö, Vellinge and Landskrona to find out if they show any awareness of this model both explicitly and implicitly..

This essay is a case study carried out at Flow Systems Ltd that foremost aims to treat the internal marketing at the company. The aim with the essay is to analyze and evaluate Flows internal marketing in connection with a process of change and how this reflects the external marketing in relation to customers.The method that has been used is qualitative in the form of depth interviews carried out with management, employees and customers. This type of data was chosen since it is a good way of gathering more specific information regarding the informants preferences about the company. Among other things the results of the interviews showed internal marketing deficiencies, but that has not influenced the customers in a negative way. The conclusion was that the inferior internal marketing does not affect the cooperation and the communication between the company and its customers, however it has a big effect on the employees..

Digitala ytmodeller (Digital Surface Model ? DSM) används ofta i geodetiskt sammanhang. DSM har länge skapats bland annat med hjälp av fotogrammetri där flygbilder har tagits med traditionella flygningar. Intresset tilltar nu för att framställa DSM med hjälp av obemannade flygfarkoster, så kallade UAS (Unmanned Aircraft System). Den största fördelen med UAS är att det går snabbt och enkelt att få den lilla flygfarkosten upp i luften för att ta flygbilder och framställa DSM kostnadseffektivt.Syftet med detta examensarbete var att undersöka vilken höjdosäkerhet som kan uppnås i DSM som framställts genom fotogrammetri med UAS.

This paper deals with the concept "Information Overload" (IO). It describes the intellectualcontent of the idea as well as its supposed domains of activity. Furthermore it problemizes theimage of "Information", "Information Society" and other concepts related to those phenomenons.A division by two fundamental different distinctions of IO are being made. InformationOverload serves as a name for:I. An information-intensive environment.II.

This report describes a synchronous machine model with magnetic saturation in d-axis, neutralconnection and electrical exciter interface for the transient simulator PSCAD/EMTDC. It hasbeen designed and verified in comparison to the regular machine model in EMTDC.The performance of the model is very good when incorporating a linear as well as a saturatedmagnetising inductance. The dynamic deviation is only thousandths to ten thousandths perunit. By using a cubic interpolation of the saturation curve, the model gives a good representationof the saturation effect. The open source code implementation of the synchronousmachine model gives the possibility to easily adapt the model to specific requirements.The derived model makes it possible to simulate a synchronous machine with its excitationsystems, e.g.

Incompatibility between donors and recipients can cause fatal hemolytic transfusion reactions (HTR), kidney damage and death and immunization of the recipient. Antigens on the surface of erythrocytes in the ABO blood group system and regular natural antibodies against these in the patient?s plasma must be considered. An individual always has a corresponding antibody of IgM in their plasma. Irregular antibodies acquired by transfusion or pregnancy and active in body temperature also cause the HTR incompatibility.

The interactive whiteboard (IWB) is to be found in many classrooms in Sweden, and its number is growing rapidly. There is a lack of research of the use of the IWB in Sweden. The Swedish National Agency for Education refers to English research where the investment in the IWB in school is huge. In this study I will investigate how the IWB can be used as a mediating tool in the learning process. My study examines how interaction pattern appears when the teacher teaches with the IWB as a tool.