Bakgrund: De flesta personer känner väl till namn som Madonna, Britney Spears eller Michael Jordan. Deras offentliga yrkesutövning och det faktum att de ofta syns i media, gör att dessa personer många gånger betraktas som kommersiella produkter. De är personer vars namn marknadsförs intensivt. De har skapat sig ett personligt varumärke. Denna förekomst förenat med varumärkesstrategi, föder tanken om varumärkesuppbyggnad i ett annat sammanhang, där vi istället för produkter pratar om individer.

Thesis Purpose: The purpose of our thesis is to explore different plausible scenarios concerning the future of the Swedish produce industry with regards to branding. Methodology: In order for us to answer the research question and fulfill its purpose, we have utilized a qualitative approach combined with of both an inductive and deductive theoretical approach. Our study is both explorative and speculative. Theoretical Perspective: The theoretical framework of our research is based upon Porters Five Forces and Competitive Advantage combined with Kapferers Brand Identity Prism and his ideas on Brand Innovation. Additionally, we have utilized the Game Theory.

Kollaborativ konsumtion a?r en slags ekonomi som handlar om att ma?nniskor konsumerar genom att hyra, dela, byta eller la?na saker av varandra. Den ha?r rapporten handlar om hur en sa?dan typ av konsumtion skulle kunna implementeras och utvecklas i stadsbebyggelse. Fo?r att underso?ka detta gjordes en fallstudie o?ver stadsdelen Norra Djurga?rdsstaden som a?r ett stadsutvecklingsprojekt i Stockholm med fokus pa? miljo? och ha?llbarhet.

This is a thesis about design of young stands of trees. A big source of inspiration has been Västerskog and Tor Nitzelius Park in Alnarp which both consists of a structure of squares. I wanted to examine if this type of planting could be valuable from an aesthetic and recreational point of view. One problem today is that many people believe that we have to wait for decades for a planting to grow up so that we can enjoy the ?ready result?.

Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga relationer.Syftet med vår studie är att utreda hur Stockholms tre största rederier, Tallink Silja AB, Viking Line AB och Birka Cruises AB, arbetar för att behålla och vårda sina befintliga resenärer, samt vilka strategier som används för att nå nya kundsegment. Vi har även utgått ifrån kundens perspektiv för att undersöka hur de förhåller sig till företagens produkter och tjänster.

This research aims to investigate the effects that dredging may have on benthic fauna. The dredging took place in the stream Ireån on northern Gotland during the early summer 2010. My area of research was taking place in a scenic area downstream in Ireån close to the Baltic Sea. I chose this area due to the dredging that started just upstream of this area and continued further upstream. Thus it is not the direct impact of the dredging that is the focus for this paper but the side-effect the dredging may have on the area downstream.

Is Försäkringskassan, one of Sweden?s largest organizations, an equal place to work in? Dosex, ethnical background or age matter when being treated by colleagues and managers?In this thesis I try to, through interviews with both the Human Resources-departement andsome administrators at Försäkringskassan, find the answers to how the organization?s internalwork regarding equality functions. To help me with the analysis I use both discourse theoryand gender theory. I find a discrepancy between the Human Resources-department?s and theadministrators? view of how the internal equality work is run.

The interest in the subject of this study was raised during our education when we read about thedifficulties for young people to find a place at the labour-market.The aim of this study was to find out what the view of the possibilities to find a place on the labourmarketis for young people, 16 - 18 years old, who don't follow a national program but follow theindividual program.Both quantitative and qualitative methods have been used through a survey questionnaire and agroup-interview. The results show that young people know that education is important to get a jobbut at the same time the majority says that they would leave school if they got a job-offer. Theyoung people think that they have a relatively good knowledge about the labour-market but at thesame time they can't describe what it imply. This could mean that there is a gap between school andworking life. .

This thesis is about informal seatings, those which are planned to merge into the city core environment and to supply a flexible public space. The thesis discusses how a diverse range of elements could result in different functions and social meanings. These are illustrated with visual examples and conceptual drawings. The position of the seating in a small public place is important, as well as its location in the city. Furthermore, the detail design of the seating, such as the form and dimensions have to be considered in order to create an informal seating appropriate for the user. This leads to the broad scope of this thesis which deals with the small scale - how the seatings can create a good environment in a small place; and the big scale - how a site can influence the city. This thesis suggests the physical design of some informal seatings and also investigates how these seatings can strengthen the place through their function and how they relate to their surroundings.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

The intention of this final thesis is to look into the improvement of small and run down railway stations. Many railway stations are today derelict and decaying. The purpose of this essay is to propose alternative strategies of action by discussing the ecology, the history and the social function of the railway station. There is also an overview of projects already completed. In the analysis part of the thesis, the genius loci or the spirit of place is put forward as means of reaching a solution.

Purpose: Our purpose is to achieve a higher understanding of which factors University of Uppsala is using to attract and keep their existing workers.Theory: We have worked with Barrow & Mosley's the employer brand mix, this modelexplains 12 important factors that exists within the employer branding process. External reputation, internal communication, the board, values and corporate social responsibility, internalmeasuring systems, service support, work environment, rewards and acknowledgements, learningand development, performance estimation, team management and recruitment and introduction.Method: To achieve an understanding of our subject we have chosen to work with a qualitativemethod. This type of method is more considerate of the interviewed person?s way of seeingthings and also accounts for how the person answers. To answer our problem statement we haveconducted a case study on University of Uppsala where we used semi structured interviewsbecause we wanted to limit the risk of leading questions.Empirical findings: University of Uppsala were used as material for our empirical discussionContext: The main reasons that workers is attracted to and are staying at the university dependson the external status they achieve when working there, this combined with that the workers getsto be a part of the university's brand.

The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in Stockholm. During the process the purpose has evolved into exploring the type of companies that acknowledge this and those that don't. By using Bourdieu's terminology and tools, the reasons behind the use of art has been analyzed.The paper employs an explorative approach by accessing data through interviews and public data provided by the Internet through web pages and government files.The paper comes to the conclusion that what Holt calls cultural branding has not evolved, when looking at the companies that are accurate for this study. Out of 24 companies only one comes close to observing socio cultural movements through the arts.

Syftet med vårt examensarbete är att belysa hur undervisningen i skolan utformas så att elever får kunskap om hållbar utveckling och att arbetet mot en hållbar utveckling blir en integrerad del av skolan och elevernas handlingar i vardagen. Ett annat syfte är att konkretisera hur undervisningen i skolan utformas så att arbetet mot en hållbar utveckling skapar möjlighet för eleverna att få nya insikter om hur de praktiskt kan agera och göra miljömässiga val. Den metod vi har använt är en kvalitativ forskningsstrategi med semistrukturerade intervjuer. Resultatet av arbetet är att det finns olika arbetsmetoder för att nå en mer hållbar utveckling och att skolor och lärare kommit olika långt i undervisningen. Förhållningssättet till miljön och hållbar utveckling är något som genomsyrar hela skolan för att ge en helhetsbild för eleverna..

The aim of this Master's thesis is to explore how the localisation and the design affect the conditions for a school-media centre. A school-media centre is in this study a place where the students seek, find and evaluate information, discuss and exchange ideas. An active place for generating knowledge. The method applied in this study is "Space Syntax Analysis", a quantitative method with visual representation of the results. In the theoretical framework, space is the voids between walls, doors and ceiling, between furniture and bookshelves.