Nowadays, packaging design is seen as a competitive tool and its importance for corporations is becoming increasingly apparent. The rivalry within homogeneous markets puts high demands on differentiation and the ability to create something more than the product itself. With this fundamental question, the soft drink industry has been examined and a case study of the brand Coca-Cola has been performed. The aim is to investigate how packaging design is used as a tool for strengthening a brand and to explore which additional values this contributes. In addition, the study observes the most important factors in the development of packaging design.A theoretical work of reference, consisting primarily of theories related to branding, design development and visual identity, has been developed to support the study.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

The story of the forest - A folded textile wall for flexible rooms in public spacesIn the story of the forest the dragonfly is spinning yarn shiny as the sun. In the story of the forest almost everything can happen and almost everything is also happen there.Inspiration from Lennart HellsingThe goal in this exam work was to create a calm, playful space for children in public spaces. A place where children can hide and relax without being disrupted by the surrounding, a place where their imagination can grow and take place. The goal was also to make a flexible space for public spaces that could be used in different ways. Today many libraries want to be more than a library, they will work as a meeting place and you can find several activities to join in.

This paper is about our collective fascination for the social medium Instagram, and our lively discussions about why certain images may be more so-called "Liked" than others and why some individuals becomes more successfull on Instagram than others. Thanks to our own daily use of Instagram, the idea was born to study and look at how some individuals build their brand through this social medium. With social media new ways to construct and communicate images have appeared. Artists, celebrities and companies use media as a channel for communication and marketing. In our study, we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors.

The aim of this thesis is to examine the relationship between user education at high schools and the context in which it takes place. In order to accomplish this qualitative interviews have been executed with librarians at five Swedish high schools. The theoretical framework of this thesis is based on the sociocultural perspective and four approaches to user education developed by Olof Sundin. Based on the empirical material six themes have been identified. Each one represents a contextual factor which influences the user education.

The aim of this dissertation is to examine and compare William Easterly?s and PGU?s (Shared Responsibility: Sweden's Policy for Global Development) different views on development and international development cooperation. The methodological approach chosen in this study is an analysis of ideas based on the following questions:1. Which principles should be applied to development and international development cooperation?2.

Syftet med föreliggande studie Ă€r att utifrĂ„n ett marknadsförings- och kommunikationsperspektiv beskriva och analysera hur olika parter inom fallföretaget Tekniska Verken uppfattar anvĂ€ndandet av webbaserade sociala nĂ€tverk för att attrahera potentiell arbetskraft.Åtta intervjuer genomfördes, fyra med chefer och fyra med nyanstĂ€llda, pĂ„ Tekniska Verken. Utöver detta har en observation anvĂ€nts för att samla in data. Empirin har analyserats och resultatet diskuterats i relation till tidigare forskning inom kommunikation, marknadsföring och employer branding.Resultatet av föreliggande studie presenteras i följande sju kategorier; att skapa medvetande, ett professionellt förhĂ„llningssĂ€tt, vikten av att vĂ€lja rĂ€tt kanaler, ett antal sĂ€tt att nĂ„ massan, tvĂ€tta bort den grĂ„a stĂ€mpeln, tvĂ„-vĂ€gs-kommunikation efterlyses samt kategorin rekyl. Den första kategorin beskriver respondenternas uppfattningar om Tekniska Verkens anvĂ€ndande av webbaserade sociala nĂ€tverk för employer branding. Kategorierna ett professionellt förhĂ„llningssĂ€tt och vikten av att vĂ€lja rĂ€tt kanaler innefattar förutsĂ€ttningar för employer branding genom webbaserade sociala nĂ€tverk.

Titel: Personal branding eller bekrÀftelsebehov? En studie av journalister pÄ Twitter.Författare: Kristin EbersonUppdragsgivare: Ulrika HedmanKurs: Examensarbete i Medie- och kommunikationsvetenskapHandledare: Britt BörjessonSidantal: 49, inklusive alla delar.Syfte: Att kartlÀgga anvÀndningen av Twitter bland de journalister som lever ett "media life extreme", med personal branding som teoretisk utgÄngspunkt. Med detta menas de journalister som enligt Ulrika Hedman och Monica Djerf-Pierre (2013) gÄr in under kategorin ?entusiaster?.Metod: Kvantitativ innehÄllsanalys och kvalitativ textanalysMaterial: Studien bygger pÄ en analys av totalt 282 analysenheter, vilka har nalyserats i en kvantitativ innehÄllsanalys samt en kvalitativ textanalys.Analysenheterna i denna studie Àr tweets av ett urval journalister pÄ Twitter.Resultat:Resultatet visar, i linje med tidigare studier, att journalister som lever pÄ Twitter inte enbart Àr journalister. De blandar bÄde privat och professionellt, Äterger andras material och hÀnvisar kontinuerligt till externa webbplatser.

Med en stÀndig ökning av konkurrens mellan företagen blir den personliga relationen med kunden allt viktigare. Produktens funktion stÄr inte lÀngre i centrum dÄ den har ersatts av idén kring varan. Kunderna söker ett högre vÀrde i produkten och företagen mÄste strÀva efter att tillfredsstÀlla och beröra kundens emotioner för att framstÄ som attraktiv. Idag talas det dÀrför mycket om emotionell marknadsföring. Detta arbete ligger till grund för att fÄ en förstÄelse i hur emotioner styrs via reklam och hur en etisk stÄndpunkt pÄverkar kunden.

VÄrt syfte Àr att studera svenska konsumenters uppfattning om cause-related marketing pÄ den svenska marknaden samt om detta pÄverkar deras köpbeslut. Undersökningen avser de CRM-kampanjer dÀr företag samarbetar med vÀlgörenhets-organisationer och tar fram specifika produkter för detta ÀndamÄl, som sÄledes kombinerar tvÄ varumÀrken. Vi har utgÄtt frÄn ett konsumentperspektiv dÄ vi anser att detta pÄ bÀsta sÀtt uppfyller vÄr problemformulering och syfte. Vi har utfört en kvalitativ studie för att möjliggöra förstÄelse av de bakomliggande anledningarna till respondenternas svar. Vi har anvÀnt oss av teorier om cause-related marketing och co-branding samt TORA-modellen vilken rör köpbeteende.

The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.

Ten years ago the public computers with Internet access were introduced in the public libraries. The purpose of the public computers was to give the possibility of searching information. Along with the Internet came also communication media like chat and e-mail. This type of communication was a new function for the libraries and the reactions among the librarians were mixed. It has been a source of big frustration and attempts to block it has not succeeded.

En ha?llbar samha?llsplanering av sta?der har blivit allt viktigare i takt med urbaniseringen. De kommande a?ren kommer befolkningen i Stockholms la?n att o?ka och behovet av bosta?der likasa?. I samband med exploateringen i Stockholms kommuner sa? finns risken med att ekosystemtja?nsterna pa?verkas negativt.

The story of the forest - A folded textile wall for flexible rooms in public spacesIn the story of the forest the dragonfly is spinning yarn shiny as the sun. In the story of the forest almost everything can happen and almost everything is also happen there.Inspiration from Lennart HellsingThe goal in this exam work was to create a calm, playful space for children in public spaces. A place where children can hide and relax without being disrupted by the surrounding, a place where their imagination can grow and take place. The goal was also to make a flexible space for public spaces that could be used in different ways. Today many libraries want to be more than a library, they will work as a meeting place and you can find several activities to join in.

Vi Ă€mnar kartlĂ€gga arbetet kring varumĂ€rkesstrategier hos Öhrlings PriceWaterhouseCoopers, avsedda för att attrahera, behĂ„lla och utnyttja kompetent personal. VĂ„rt syfte blir sĂ„ledes att undersöka företagets ?employer brand?, samt hur det pĂ„verkar organisationens interna arbetsprocesser och positionering pĂ„ kompetensmarknaden. Uppsatsen Ă€r av kvalitativ och kartlĂ€ggande fallstudiekaraktĂ€r och vi har anvĂ€nt oss av en induktiv undersöknings ansats. PrimĂ€rdata utgörs av intervjuer med representanter frĂ„n fallföretaget samt en expertintervju.